NAMCO BANDAI Holdings Inc. has announced that it will revise its corporate philosophy and establish "Purpose" and change its corporate logo mark to a new logo that embodies the ideas behind Purpose.
Establishment of Purpose
株式会社バンダイナムコホールディングスPurpose" was established to express the significance of BANDAI NAMCO's existence in society and why it conducts its business and corporate activities.
Purpose in Japanese
Fun for All into the Future
Wider. More deeply.
Dreams, Fun, and Inspiration.
Happy. Fun. It makes you cry. It gives you courage.
It makes you want to tell someone. You will want to meet someone.
The emotional richness of entertainment connects people to people, people to society, and people to the world.
BANDAI NAMCO will create such a future together with everyone in the world.
Purpose in English
Fun for All into the Future
Bandai Namco exists to share dreams, fun and inspiration with people around the world.
Connecting people and societies in the enjoyment of uniquely entertaining products and services, we're working to create a brighter We're working to create a brighter future for everyone.
Corporate Logo Mark Change
株式会社バンダイナムコホールディングス The current fusion-themed logo will be replaced with a new corporate logo that reflects the ideas behind the word "Purpose.
The new logo will be used not only by NAMCO BANDAI Holdings Inc. but also by other companies that bear the "NAMCO BANDAI" name, such as NAMCO BANDAI Entertainment Inc. and NAMCO BANDAI Studios Inc. quot; and the entire group is likely to be changed.
The new logo will also be used for products and services that do not have the "NAMCO BANDAI" name.
Group companies Sunrise Inc. and Sotsu Corporation, which are involved in the Gundam series, are also expected to use the new logo.
Design concept of the new logo
The new logo uses a bright, fun, and highly reproducible magenta color, and incorporates a "speech bubble" that symbolizes the manga culture.
The logo is intended to communicate with fans around the world and to create entertainment based on the manga culture that has been transmitted from Japan to the rest of the world.
Message from Masaru Kawaguchi, President and Representative Director
Purpose," which will become the top-level concept of the group starting from the next mid-term plan in April 2022, was decided after numerous discussions based on the elements that emerged from internal and external image surveys and discussions among employees in various regions around the world.
We were particularly focused on the elements of "connect" and "create together. The meaning of BANDAI NAMCO's existence and mission is to bring smiles and happiness to people around the world by connecting fans around the world through BANDAI NAMCO's entertainment (Fun) and delivering BANDAI NAMCO's Fun to them.
I believe that this is an appropriate path for BANDAI NAMCO, which has walked with its fans while nurturing its IP, products, and services. We will continue to take pride in our raison d'etre and usher in a new era.
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