FamilyMart Co., Ltd. is holding the Umamusume: Pretty Derby collaboration campaign Let's Celebrate at Famima! Umamusume 5th Anniversary! to celebrate the 5th anniversary of the popular game by Cygames!
The campaign rolls out sequentially starting Sunday, March 15, 2026, at approximately 16,400 FamilyMart stores nationwide in Japan.
5 Umamusume-Inspired Collaboration Products Appear!
To commemorate the 5th anniversary of Umamusume: Pretty Derby, this collaboration features a total of 5 variations of Delicious (Uma-i) Products!
Product List
Tracen Academy Honey Bread
The honey bread from the Tracen Academy Store, seen in Tokai Teio's training events, has been recreated! Honey jelly and margarine are sandwiched inside soft, springy dough.
- Price: 158 yen (tax included)
- Release Date: Tuesday, March 17, 2026
- Release Area: Nationwide in Japan
Island Training Log Chocolate Roll Cake
This roll cake is modeled after the logs that appear in Island Training during the Welcome to the Deserted Island -DESIGN YOUR ISLAND- arc. Chocolate cream with chocolate chips is wrapped in a striped sponge cake with chocolate and coffee flavors.
- Price: 195 yen (tax included)
- Release Date: Tuesday, March 17, 2026
- Release Area: Nationwide in Japan (Excluding Hokkaido, TOMONY, and Okinawa Prefecture)
Hachimi Drink
A beverage inspired by the Hachimi Drink from the series. The tartness of lemon and the sweetness of honey create an addictive flavor. Available in 3 designs!
- Price: 228 yen (tax included)
- Release Date: Tuesday, March 17, 2026
- Release Area: Nationwide in Japan
Umamusume: Pretty Derby Manmaruyaki 3
This chewy Imagawayaki is filled with custard cream. The packaging comes in 3 variations, with 6 different branding iron designs and 1 of 12 random collaboration-limited stickers included.
- Price: 250 yen (tax included)
- Release Date: Tuesday, March 17, 2026
- Release Area: Nationwide in Japan
Umamusume: Pretty Derby Chips 2 Lightly Salted Flavor
PR TIMES
Lightly salted potato chips that include one random Umamusume card. There are 30 variations of cards in total.
- Price: 247 yen (tax included)
- Release Date: Tuesday, March 31, 2026
- Release Area: Nationwide in Japan
Win Limited-Edition Items! Two Campaign Courses Available
FamilyMart is hosting projects to earn limited-edition Umamusume items by purchasing eligible products, as well as a campaign where you can win rewards by collecting stamps on the FamiPay app, including:
Collaboration Product Course
Earn rewards by using the FamiPay app when purchasing 4 eligible collaboration products as follows:
Target Products
- Tracen Academy Honey Bread
- Island Training Log Chocolate Roll Cake
- Hachimi Drink
- Umamusume: Pretty Derby Manmaruyaki 3
Exchange 3 Stamps for Rewards!
With 3 stamps, you will receive a serial code for the in-game recovery item Famichiki! You also have a chance to win 500 yen worth of Famima points via lottery.
- Guaranteed reward: Serial code for the recovery item Famichiki
- Lottery reward: 500 yen worth of Famima points (200 winners)
For more details on rewards and redemption methods, visit the FamilyMart Campaign Page.
Campaign Schedule
- Campaign Period: Tuesday, March 17, 2026 – Monday, April 6, 2026
- Application Period: Tuesday, March 17, 2026 – Friday, April 10, 2026
Confectionery and Soup Course
For every 2 eligible products purchased, you can receive one limited-edition collaboration item.
Target Products
- Products marked with a blue show card, including Umamusume: Pretty Derby Chips 2 Lightly Salted Flavor
In-Store Item Campaign
Purchase 2 eligible products to receive campaign-exclusive items featuring new, FamilyMart-limited illustrations!
- Collaboration-Limited A4 Magic Clear Files (4 variations total)
The first wave begins at 10:00 AM JST on Sunday, March 15, 2026, featuring magic clear files. By inserting paper, you can change the background to your favorite pattern!
The second wave starts at 10:00 AM JST on Tuesday, March 24, 2026, featuring limited-edition can badges.
- Collaboration-Limited Can Badges (4 variations total)
Please note that supplies are limited and items will be distributed while they last.
FamiPay Stamp Project
Use the FamiPay app when purchasing eligible products to earn one stamp per item. Accumulate stamps to enter a lottery for exclusive collaboration items:
- 3 Stamps: 500 yen worth of Famima points (200 winners)
- 5 Stamps: Special edition Umamusume: Pretty Derby Chibi-Nui Sitting Mascot 7-piece set (10 winners)
The schedule is as follows:
- Campaign Period: Sunday, March 15, 2026 – Monday, April 6, 2026
- Application Period: Sunday, March 15, 2026 – Friday, April 10, 2026
Limited Bromides and Book Covers Now Available via Famima Print!
Using the Famima Print copiers inside stores, fans can purchase in-game background illustrations, character bromides, and book covers designed like Famichiki bags.
Umamusume In-Game Background Illustrations
Background illustrations from Umamusume are now on Famima Print! These can be paired with the magic clear files from the campaign to create custom character backgrounds.
- Specifications: A4 glossy paper
- Price: 300 yen (tax included)
- Sales Period: Tuesday, March 17, 2026, at 10:00 AM JST – Sunday, May 31, 2026, at 11:59 PM JST
- Release Area: Nationwide in Japan
- Purchase Method: Selectable
Umamusume Famichiki Bag-Style Book Cover
The Famichiki bag design from the Umamusume and FamilyMart 2.5th Anniversary Campaign has returned as a book cover! This limited design features Special Week and Oguri Cap on both sides.
- Specifications: A4 Color / A3 Color (Plain paper)
- Price: A4 Color 200 yen (tax included), A3 Color 300 yen (tax included)
- Sales Period: Tuesday, March 17, 2026, at 10:00 AM JST – Sunday, May 31, 2026, at 11:59 PM JST
- Release Area: Nationwide in Japan
- Purchase Method: Selectable
Newly Drawn Bromides
Umamusume 1st Anniversary Campaign Newly Drawn Bromides (4 variations total)
Umamusume 2.5th Anniversary Campaign Newly Drawn Bromides (8 variations total)
Umamusume 5th Anniversary Campaign Newly Drawn Bromides (8 variations total)
- Specifications: L size / 2L size (Photographic paper)
- Price: L size 200 yen (tax included), 2L size 300 yen (tax included)
- Sales Period: Tuesday, March 24, 2026, at 10:00 AM JST – Sunday, May 31, 2026, at 11:59 PM JST
- Release Area: Nationwide in Japan
- Purchase Method: Selectable
Additional Items and Ichiban Kuji Launching Soon!
Acrylic stands featuring limited illustrations, the 13th wave of Ichiban Kuji, and exclusive Famima Online items are on the way!
Collaboration-Limited Items with Exclusive Illustrations
- Item Name: Umamusume: Pretty Derby Acrylic Stands (7 variations total)
- Price: 1,760 yen (tax included)
- Release Date: Tuesday, March 24, 2026, at 10:00 AM JST
- Release Area: Approximately 1,800 stores nationwide in Japan
A Series First! Ichiban Kuji Featuring Recreated Race Scenes
Figures of the three sisters—Cheval Grand, Verxina, and Vivlos—make their Ichiban Kuji debut. The lineup also features high-end items with new visuals!
- Item Name: Ichiban Kuji Umamusume: Pretty Derby 13th Wave
- Price: 890 yen (tax included)
- Release Date: Sequentially from 10:00 AM JST on Saturday, March 21, 2026
- Release Area: Approximately 5,000 stores nationwide in Japan
For more details, check the Ichiban Kuji Official Website.
Exclusive Collaboration Items on Famima Online
Umamusume: Pretty Derby Chibi-Nui Sitting Mascot FamilyMart Limited A–C Sets are available exclusively for pre-order on Famima Online. A pre-order lottery will also be held for 100 sets of Umamusume: Pretty Derby Chips 2 Lightly Salted Flavor!
FamilyMart Limited A Set: Umamusume: Pretty Derby Chibi-Nui Sitting Mascot
- Price: 8,910 yen (tax included)
- Set Contents: Almond Eye, Lucky Lilac, Chrono Genesis
FamilyMart Limited B Set: Umamusume: Pretty Derby Chibi-Nui Sitting Mascot
- Price: 5,940 yen (tax included)
- Set Contents: Still in Love, Admire Groove
FamilyMart Limited C Set: Umamusume: Pretty Derby Chibi-Nui Sitting Mascot
- Price: 5,940 yen (tax included)
- Set Contents: Dream Journey, Stay Gold
The pre-order and delivery schedule is as follows:
- Reservation Period: Tuesday, March 17, 2026, at 10:00 AM JST – Monday, April 6, 2026, at 11:59 PM JST
- Product Delivery Period: Friday, January 15, 2027, at 10:00 AM JST – Thursday, January 28, 2027, at 11:59 PM JST
Lottery: Umamusume: Pretty Derby Chips 2 Lightly Salted Flavor (12 bags included)
- Price: 2,964 yen (tax included)
- Lottery Period: Tuesday, March 17, 2026, at 10:00 AM JST – Monday, March 23, 2026, at 11:59 PM JST
- Winner Announcement: Wednesday, March 25, 2026
- Product Delivery Period: Tuesday, March 31, 2026, at 10:00 AM JST – Monday, April 13, 2026, at 11:59 PM JST
Visit the FamilyMart Official Website for more details!
Campaigns Roll Out Sequentially Starting Sunday, March 15, 2026!
🎉ファミマで祝おう！ウマ娘5周年！🎉
3/15(日)からウマ娘 プリティーダービーとの
コラボが順次スタート！／
おいしいコラボ商品が続々出走！🍯💨
＼「#ファミマでウマ娘」をつけてお祝いしよう✨#ウマ娘 #ファミリーマート https://t.co/HTAz3DAlpN pic.twitter.com/lLzlv3Qkf3
— ファミリーマート (@famima_now) March 13, 2026
For more information on the Let's Celebrate at Famima! Umamusume 5th Anniversary! campaign, visit the Famima Official Website. Why not head to FamilyMart and grab some limited-edition items?
