Sanrio Co., Ltd. has announced that it will air a new TV commercial for the party game “Sanrio Party Land,” scheduled for release on Thursday, October 29, 2026, for the Nintendo Switch and Nintendo Switch 2.
Based on the concept “Playing together brings us closer!”, the commercial features the seven members of Naniwa Danshi having fun playing the game.
Naniwa Danshi Stars in the New TV Commercial for “Sanrio Party Land”!
The new TV commercial for “Sanrio Party Land” —the first title from “Sanrio Games”—titled “Let’s Party Together,” will begin airing nationwide on Thursday, October 29, 2026, the same day as the game’s release.
The TV commercial and behind-the-scenes footage are now available on the official Sanrio Games YouTube channel.
"Sanrio Party Land" is a party game set in a town featuring many Sanrio characters, where players can enjoy mini-games and board games.
It features over 45 original mini-games and more than 145 Sanrio characters!
In addition to the mini-games, the game includes a wealth of content—such as avatar customization, sticker collecting, and fishing—that can be enjoyed not only solo but also with family and friends.
In the video, the seven members of Naniwa Danshi play “Sanrio Party Land” together in a charming room inspired by Sanrio characters!
The video shows the members enjoying the game together—leaning in to tackle mini-games and getting excited as they coordinate their efforts in cooperative play.
Seeing them have so much fun with the Sanrio characters really makes the joy contagious.
The commercial also features footage of the game’s mini-games, effectively showcasing its appeal as a party game that can be enjoyed with family and friends.
Additionally, web videos are scheduled to be released sequentially starting in November 2026 on Sanrio Games’ official X ( @SanrioGames_JP ), YouTube, Instagram, and TikTok!
Don’t miss the members of Naniwa Danshi as they take on a quiz to name the Sanrio characters appearing in “Sanrio Party Land” while exploring the appeal of the mini-games.
Be sure to check the official “Sanrio Party Land” website for details!
| Product Overview | |
|---|---|
| Product Name | Sanrio Party Land |
| Release Date | Thursday, October 29, 2026 |
| Compatible Systems | Nintendo Switch, Nintendo Switch 2 |
| Suggested Retail Price | Boxed Version / Digital Version: 6,380 yen (tax included) |