Energy drink brand "ZONe ENERGY" announced that it will be collaborating with the Netflix series "Squid Game" Season 2.
Starting on Monday, November 11, 2024, the plan is to launch a number of events, including the sale of limited-edition collaboration cans featuring "Squid Game" characters with the theme of "extreme challenge," as well as campaigns to win original merchandise, offline events, and more.
An Insane Collaboration Kicks Off This Winter!
PR TIMESThe "Squid Game" series, which was released in September 2021, reached number one in 94 countries around the world and became the biggest hit in Netflix history at the time.
This collaboration is being held to commemorate the exclusive global streaming of Season 2 of the Netflix series "Squid Game."
The Theme Is "Extreme Challenge"!
The worlds of "Squid Game," where players break through extreme situations with concentration and wit through games, and ZONe ENERGY, which promotes "unlocking new talent," are coming together.
This time, they're collaborating with the theme of "extreme challenge"!
The key visual features the familiar Young-hee from "Squid Game" in a ZONe ENERGY style!
The collaboration is scheduled to start on Monday, November 11, 2024.
Original Collaboration Cans Are Here!
PR TIMES| Product Overview | |
| Product Name | HYPER ZONe ENERGY HYPER ZONe ENERGY ZERO HYPER ZONe ENERGY DARK INFERNO HYPER ZONe ENERGY WHITE PEACE |
|---|---|
| Price | 203 yen (tax excluded) |
| Volume | 400 ml |
| Release Date | Tuesday, November 12, 2024 |
| Release Area | Nationwide in Japan |
These limited-edition products featuring the iconic "Squid Game" characters Young-hee, Pink Guards, and the Front Man are the first original-design cans in the "HYPER ZONe" series!
As a special feature, you can watch an original collaboration movie by scanning the QR code printed on the can!
"Squid Game 2 x ZONe ENERGY" Special Movie to be Released!
PR TIMESA special movie commemorating this collaboration will be released on the official website starting on Monday, November 11, 2024!
The movie will feature an "Awakened Young-hee," who has been awakened by the energy, and will convey precautions for participating in this collaboration in a catchy way along with familiar scenes from "Squid Game."
Campaigns to Win Original Collaboration Merchandise to be Held!
PR TIMESA campaign will be held to win an original stadium jacket and a knit cap that will let you enjoy the "Squid Game" world even in the cold winter, as well as a ZONe ENERGY-style Pink Guard costume!
The campaign period is from Monday, November 11, 2024, to 11:59 p.m. on Monday, January 13, 2025, and you can participate by purchasing eligible products with a ZONe Members Program sticker!
For more details, please check the original apparel campaign website and the original Pink Guard costume campaign website.
Prizes and Number of Winners
- Original Stadium Jacket: 3 designs, 5 winners each, for a total of 15 winners
- Original Squid Knit Cap: 1 design, for a total of 50 winners
- ZONe Original Pink Guard Costume: 1 design, for a total of 5 winners
Required Points for Entry
- Original Stadium Jacket: 4 pt
- Original Squid Knit Cap: 2 pt
- ZONe Original Pink Guard Costume: 4 pt
How to Enter
Purchase an eligible product with a sticker, add the ZONe LINE official account as a "friend" from the QR code sticker on the side of the can, and join the ZONe Members Program.
You can get one point for each can you buy. Once you have enough points for the course you want, you can enter and find out instantly if you've won.
Campaign to Win a "Young-hee BIG Cushion" at Stores!
PR TIMESA campaign will be held where you can win a "Squid Game 2" collaboration Young-hee BIG cushion on the spot by scanning the QR code from the ZONe ENERGY in-store cashback POP!
The campaign period is from 10:00 a.m. on Monday, November 11, 2024, to 11:59 p.m. on Monday, January 13, 2025, and a total of 10 winners will be selected.
Ultimate True/False Voting SNS Campaign to be Held!
PR TIMESFrom 11:00 a.m. on Monday, November 11, 2024, to 11:59 p.m. on Wednesday, December 25, 2024, the Ultimate Two-Choice GAME campaign will be held.
The prize is a selectable digital reward, and the prize money and number of winners will change weekly!
To enter, follow the official ZONe X (@zone_energy_jp) account, select either "True" or "False" from the campaign post that is posted every Monday, and post it from your own account!
You can enter once a day per account.
Awakened Young-hee Also Appears in the City!
The World of the Collaboration Appears at the Entrance of Shibuya Center Gai!
PR TIMESFrom Monday, November 11, 2024, a collaboration billboard and a wrapped vending machine are planned to be installed at the entrance of Shibuya Center Gai!
The design is quite impactful, with a giant Awakened Young-hee and a group of ZONe-style Pink Guards staring at you against the iconic blue wall.
Limited-Design Collaboration Cans to be Distributed for a Limited Time!
PR TIMESPink Guards from "Squid Game" in ZONe style are going to appear in the streets of Tokyo, Kanagawa, Aichi, and Osaka to distribute collaboration cans!
In addition, invitations to an offline event will be distributed in the Shibuya area for three days only, from Friday, December 20, 2024, to Sunday, December 22, 2024.
The distribution locations will be announced on the official ZONe X (@zone_energy_jp) account, so let's wait for the information to be released!
Offline Event to Experience the World in Shibuya in Real Life
An event to experience this collaboration in real life will be held from Friday, December 20, 2024, to Sunday, December 22, 2024, at Shibuya Scramble Square 1F (Urban Core Space) in Tokyo.
Attendees who successfully complete the interactive event, which is an homage to the "Red Light, Green Light" game symbolized by Young-hee, will be presented with event-exclusive merchandise!
At the event venue, in addition to a photo spot featuring a real Young-hee doll and a ZONe car wrapped in Squid Game pink, there are also plans to distribute limited-design sampling cans.
- Location: Shibuya Scramble Square 1F (Urban Core Space), Tokyo
- Date: Friday, December 20, 2024, to Sunday, December 22, 2024
- Time: 11:00 a.m. to 7:00 p.m. (tentative)
- Participation Fee: Free
That was the "Squid Game 2 x ZONe ENERGY" collaboration with a lot of exciting stuff!
For more details, please check the ZONe ENERGY official website.
イカれたコラボがついに解禁。
覚醒ヨンヒとZONeガードが仕掛ける
極限の試練に備えよ👁️#イカゲーム #イカれたゲーム#極限の挑戦 pic.twitter.com/jUWNZBjR89— ZONe ENERGY (@zone_energy_jp) November 7, 2024
