The professional esports team, ZETA DIVISION, has announced that SEGA CORPORATION's iconic character, Sonic the Hedgehog, will be joining its CREATOR division for a limited summer stint to commemorate the team's 5th anniversary.
Additionally, the team announced the production of collaborative items with k4sen, who is also celebrating his 35th anniversary.
Sonic the Hedgehog Joins ZETA DIVISION for a Limited Summer Stint!
⚡️ZETA DIVISION - CREATOR
この度、CREATOR部門にソニック・ザ・ヘッジホッグが加入する運びとなりました。
『The k4sen』での熱狂の中、k4senと意気投合し、奇跡の電撃加入が実現🤝
強力な仲間を迎え入れ、今後様々なコンテンツをお届けする予定です。📝https://t.co/ZCfzbEEGfY#ZETA5TH pic.twitter.com/icdbMN2gLP
— ZETA DIVISION (@zetadivision) July 8, 2026
The professional esports team, ZETA DIVISION, has announced that Sonic the Hedgehog will be joining its CREATOR division for a limited summer stint to commemorate the team's 5th anniversary.
Sonic, who celebrates his 35th anniversary this year, appeared before k4sen (@k4sen), the winner of Sonic Racing: CrossWorlds: The k4sen held in February 2026, and initiated the conversation that led to this partnership.
The two, both reaching the milestone of their 35th anniversary, hit it off, making this addition possible.
They plan to develop various content as a member of the team, ZETA DIVISION, moving forward.
To commemorate Sonic's addition to ZETA DIVISION, the company also confirmed the production of collaborative items with k4sen.
We are currently producing these as memorial items to celebrate this anniversary year and look forward to sharing future updates.
For more details, please visit the ZETA DIVISION official website.
俺事務所の後輩ソニックなんだけどどうする？ https://t.co/NPazhpZAxo
— k4sen (@k4sen) July 8, 2026