Energy drinks are now well established in Japan, but at least when those of you in your 30s were children, there were no such things called energy drinks. Although bottled "energy drinks" have existed since those days, they were not as easy to drink as today's energy drinks, and were considered to be something for adults to do after work. Cheerio's flagship product "Lifeguard " has been supporting our energy since those days. Since its launch in 1986, "Lifeguard" has been redesigned to match the times while retaining its strikingcamouflagepattern. "The distinctive bottle design is also a factor in its popularity. The "Lifeguard" has been redesigned every spring, and now the new packaging for the 2023 version has been unveiled!
2009年から現在までのライフガードのパッケージの歴史?
思い出深いデザインはありますか？#歴代ライフガード pic.twitter.com/qOvW20V6tZ— チェリオ 【公式】 (@cheeriojp) June 10, 2019
The color scheme has been renewed with a fresh and energetic look!
The new 2023 Ver. package of "Lifeguard," a super-living beverage, will be available at select mass retailers nationwide, Cheerio vending machines, Cheerio's official online store, and Lifeguard Square in Omotesando from March 27, 2023 (Monday )! The 2023 Ver. has a metallic color scheme with a bright emerald green logo and silver and pink flames. The detailed design, which is one of the features of the logo, seems to be more vivid and fresh than ever before. The mascot character " USADAR " has also changed to a more dynamic car than ever before, and seems to have a lot of momentum. The cap design is said to have more impact than ever, so if you see one at a retailer after its release, pick one up! You can also see past package designs on the official "Lifeguard" website, so be sure to check it out!
Sorry, this article is only available in Japanese. at the moment.
