Suntory's iconic energy drink ZONe ENERGY, famous for its "guides drinkers to an invincible zone" slogan, is renovating two flagship products. The new HYPER ZONe WHITE SODA and HYPER ZONe BLACK PUNCH will launch nationwide on April 8, 2025 (Tuesday).
Fan-Favorite Milky Carbonated "HYPER ZONe WHITE SODA"

Formerly "HYPER ZONe WHITE PEACE," this rebranded product combines rich milky carbonation with energy drink sharpness. The refreshed packaging features bubble-inspired designs while prominently displaying "CAFFEINE 150mg" to emphasize its energy boost.
- Product: HYPER ZONe WHITE SODA
- Release: April 8, 2025
- Price: ¥203 (pre-tax)
- Volume: 400ml
- Availability: Nationwide
Spicy-Sweet "HYPER ZONe BLACK PUNCH"

The former "HYPER ZONe DARK INFERNO" now features a refined black/red design as "HYPER ZONe BLACK PUNCH," blending sweet refreshment with spicy kick. Remember - with 150mg caffeine, drink responsibly!
- Product: HYPER ZONe BLACK PUNCH
- Release: April 8, 2025
- Price: ¥203 (pre-tax)
- Volume: 400ml
- Availability: Nationwide
Don't Miss "Super Awaking Thanksgiving" Collab
ZONeメンバーズプログラムと
ファミペイアカウントを連携すると、もれなく
ファミペイで使えるHYPER ZONe無料券を
【先着30万名様】にプレゼント🎁さらに!抽選で100名様にえらべるPay1万円分が当たる🎯
実施期間 3/4(火)10:00 - 3/16(日)23:59
— ZONe ENERGY (@zone_energy_jp) March 4, 2025
Though unrelated to the relaunch, the Super Awaking Thanksgiving campaign runs until March 16, 2025 (11:59 PM). Link your ZONe Members and Fami Pay accounts for:
• Free drink vouchers (first 300,000)
• 100 winners of ¥10,000 Fami Pay credit
And Free Pay Option for ¥1,0000!
Join at the campaign page!