MIXI Inc. has announced the official launch of the global version of the smartphone RPG Monster Strike, STRIKE WORLD, in India.
Full-scale operations began on Thursday, April 16, 2026, and Season 1 is currently underway.
Global Version of Monster Strike STRIKE WORLD Officially Launches in India on April 16!
インドで本格展開へ。
モンストのグローバル版「STRIKE WORLD」、運用を開始しました。🌏
現地に合わせた設計で届けていきます🔥https://t.co/eaj8Js8XqM— 株式会社MIXI (@mixi_PR) April 16, 2026
The global version of the smartphone pull-and-fling hunting RPG Monster Strike, STRIKE WORLD, officially launched in India on Thursday, April 16, 2026!
Redesigned While Maintaining Core Controls
PR TIMES
In STRIKE WORLD, the core mechanics of Monster Strike, pulling and flinging, remain unchanged.
Additionally, core values such as the multiplayer experience with friends and family are maintained, while game onboarding, character growth elements, and UI design have been optimized for the Indian market.
Monetization Model Optimized for the Indian Market
In addition to the gacha model, paid passes that include sets of characters and items are also available.
Furthermore, to diversify revenue, offer-type products and in-game advertisements have been introduced.
Links with Anime Works
Leveraging the experience gained through collaborations with anime series in Monster Strike, links with anime works are scheduled to roll out sequentially.
Through collaborations with Japanese IP holders and Indian anime-related companies, the appeal of Japanese anime will be spread through the gaming experience.
Season 1 Is Underway
Coinciding with the official launch, Season 1, which adopts a seasonal system of approximately every two months, has started!
Furthermore, the introduction of season-limited characters, free and paid season passes, and paid gacha offerings have already been implemented within the game.
Additionally, events such as the implementation of SNS campaigns and the development of anime content utilizing the characters will also be rolled out.
Comments from Hiroki Kimura, Representative Director, CEO, and STRIKE WORLD Executive Producer
Monster Strike is an IP that has grown while being supported by many users in Japan.
For this expansion into India, while valuing that core game experience, we have aimed for optimization into a form suited for the local market.
In the Indian market, where growth is expected against the backdrop of population size and the expansion of smartphone penetration, we aim to accumulate operational and marketing knowledge and build a sustainable business foundation.
(Translated from Japanese)PR TIMES
As population growth and an increase in mobile internet users are expected in India, expectations for future growth in the Indian market are rising.
Please check the STRIKE WORLD official website for details.
