The "Otsukareki-shu" project, which sends ale with beer to those who are always working hard, has been launched!

KURAND Co., Ltd. launched the "Otsukarekki-Sake " project on October 4, 2024 (Friday) to support people who are always working hard with craft beer at its online liquor store " KURAND ". The "Otsukarekki-Sake" project will feature three new craft beers and the "Otsukareki-Sake Box, " which includes a limited edition beer can glass. In addition, there is a campaign in which you can win a "Otsukarekki-Sake Box" by posting an episode you want people to say "Otsukare" to SNS.

Support those who are always working hard with craft beer!

PR TIMES

Today's people are always working hard while facing various obstacles, such as getting angry and depressed, getting tired of being pushed around, and crying a lot after a fight. Kurando has launched the "Otsukarekisake " project to praise, pamper, and encourage people who are working hard every day. When you feel down and think, " I may not be able to do my best tomorrow," "Otsukarekki-zake" will be there for you. In addition, three new craft beers have been introduced to coincide with the launch of the "Otsukarekki-Sake" project.

Comment from the person in charge of the project

The entire staff worked together from planning to designing the sake and glasses! We chose canned beer so that even on days when you feel tired, you can open the refrigerator and have a drink right away. The names of the three types of canned beer were designed to evoke scenes of hard work and to make you chuckle. We hope that "Otsukarekkisake" will lighten the hearts of those who are working hard.

PR TIMES

Three types of craft beers are now available to match the "Otsukare scene!

PR TIMES

The "Otsukarekkusake" project has started, and three types of craft beer have been released to match the three "Otsukare Scenes ". Original beer can glasses with the "Otsukarekkusyu" mascot character "Resshu-kun" on them are now on sale, as well as a special set that includes "Otsukarekkusyu" and "Otsukarekusyu Beer Can Glasses". There is also a "Otsukarekki-kun Beer Can Box " which contains "Otsukareki-kun" and "Otsukareki-kun Beer Can Glass!

Ganbaitzen" for those times when you just want to work a little harder!

PR TIMES

• Genre: Craft beer
• Alcohol percentage: 5%.
• Ingredients: malt (made in England), hops
• Content: 350ml
• Price: 890 yen (tax included)
• Producer: Laina (Tokyo)

Genki Dase-eru" for when you need a pick-me-up!

PR TIMES

• Genre: Craft beer
• Alcohol content: 5%.
• Ingredients: malted barley (made in England and Germany), hops, rice malt / carbon dioxide
• Content: 350ml
• Price: 890 yen (tax included)
• Produced by: Sound Eat REC CIDER BEER WORKS (Fukushima Prefecture)

When you want to refresh and change your mood, "Don't Mai P.A.

PR TIMES

• Genre: Craft beer
• Alcohol content: 6%.
• Ingredients: malted barley (produced in Germany and England), hops
• Content: 350ml
• Price: 890 yen (tax included)
• Produced by: Setouchi (Kagawa)

Beer glass that looks like a beer can "Otsukarekisake Beer Can Glass

PR TIMES

• Price: 990 yen (tax included)

The "Otsukarekkusyu Beer Can Glass" is an original beer can shaped glass with the "Otsukarekkusyu" mascot character " Resshu-kun " on it. Put "Otsukarettusake" in this glass and reward yourself or your partner for their hard work.

Otsukarekkusake Box" containing 3 kinds of beer and glasses

PR TIMES

• Regular price: 3,490 yen (tax included)
• Price with gift box: 4,150 yen (tax included)

The "Otsukarekki-Sake Box" includes three types of "Otsukareki-Sake" and an "Otsukareki-Sake Beer Can Glass". You can use it for yourself or have it delivered in a special gift box and send it as a present to someone you want to say "Otsukare!

Why don't you buy it as a reward for yourself or your partner who works hard every day? For more information about the project and the products, please check the "Otsukarekkake" project special page.

Otsukarekki-zake" present campaign for those who are always working hard!

PR TIMES

In the "Otsukarekki-Sake" project, Kurando will hold a campaign to present "Otsukareki-Sake" to those who have episodes in which they want to say "Otsukare. Please send us the episodes you want us to say "Otsukare" to...

• Instagram
• X
• TikTok

If you post an episode on any of the three social networking sites, you will be entered into a drawing to win a free "Otsukarekki-zake" box. The application period is from Friday, October 4, 2024. Please note that the participation method for the campaign differs depending on the social networking site.

For Instagram

Follow Kurand's official Instagram (@kurand_info ) and post your episode with the tags "@kurand_info" and "#Otsukarekisake".

For X

Follow @KURAND_INFO and post your episode with the hashtag "#Otsukarekkusake".

For TikTok

Follow @kurand_official (@kurand_official ) and post your episode with the hashtag "#Otsukarekkkosake" and the mention "@kurand_official".

Post the episodes you want people to say "Otsukare" to each social networking site and reward yourself with craft beer while receiving compliments, pampering, and encouragement. For details of the campaign, please check the "Otsukarekkisake" project special page.