KURAND Co., Ltd. launched the "Otsukaresshu" project on Friday, October 4, 2024, to support people who are always working hard with craft beer at the online liquor store "KURAND" that it operates. As part of "Otsukaresshu," three new craft beers have been introduced, and the "Otsukaresshu Box," a set that includes a limited-edition beer can glass, is also now available. Furthermore, a campaign is being held where you can win an "Otsukaresshu Box" via a lottery by posting a story on social media about a time you wanted someone to tell you, "Otsukare."
Cheering on Hard Workers with Craft Beer!
PR TIMESModern people are always working hard while facing various challenges, such as feeling down after being scolded, being exhausted from being pushed around, or crying a lot after a fight. The "Otsukaresshu" project was started to fully praise, coddle, and encourage those people who work hard every day. On days when you're feeling down and think, "I might not be able to give it my all tomorrow," "Otsukaresshu" is there to fully support you. In conjunction with the start of "Otsukaresshu," three new craft beer have also been introduced.
A Comment from the Project Manager
Our staff worked together to plan everything from the beer to the glass, including the design! The beers are in cans so you can open the fridge and drink them right away on days when you feel "tired." We came up with the names for the three canned beers to evoke scenes where you've worked hard and give you a little chuckle. We hope that "Otsukaresshu" will lighten the hearts of everyone who's working hard.
(Translated from Japanese)
PR TIMES
Three Types of Craft Beer for "Tired Moments" Are Now Available!
PR TIMESWith the launch of the "Otsukaresshu" project, three craft beers for three different tired moments are now available. In addition to the release of an original beer can-shaped glass featuring "Resshu-kun," the "Otsukaresshu" mascot, there is also a special set called the "Otsukaresshu Box" which is a bundle of the "Otsukaresshu" beers and the "Otsukaresshu Beer Can Glass"!
"Ganweizen" for When You Just Need to Give It a Little Effort
PR TIMES- Genre: Craft Beer
- Alcohol Content: 5%
- Ingredients: Malt (Made in the UK), Hops
- Volume: 350ml
- Price: 890 yen (tax included)
- Brewery: Reina (Tokyo)
"Genki Dase Ale" for When You Just Need a Boost
PR TIMES- Genre: Craft Beer
- Alcohol Content: 5%
- Ingredients: Barley Malt (Made in the UK, Made in Germany), Hops, Rice Koji / Carbonic Acid Gas
- Volume: 350ml
- Price: 890 yen (tax included)
- Brewery: Sound Eat REC CIDER BEER WORKS (Fukushima Prefecture)
"DonmaIPA" for When You Want to Refresh Your Mood
PR TIMES- Genre: Craft Beer
- Alcohol Content: 6%
- Ingredients: Barley Malt (Made in Germany, Made in the UK), Hops
- Volume: 350ml
- Price: 890 yen (tax included)
- Brewery: Setouchi (Kagawa Prefecture)
"Otsukaresshu Beer Can Glass," a Beer Glass Just Like a Beer Can
PR TIMES- Price: 990 yen (tax included)
The "Otsukaresshu Beer Can Glass" is an original beer can-shaped glass with "Resshu-kun," the "Otsukaresshu" mascot, drawn on it. Pour "Otsukaresshu" into this glass and give yourself or someone else a reward for working hard.
"Otsukaresshu Box," a Set with Three Beers and a Glass
PR TIMES- Regular Price: 3,490 yen (tax included)
- Price with Gift Box: 4,150 yen (tax included)
The "Otsukaresshu Box" is a set that includes the three "Otsukaresshu" beers and the "Otsukaresshu Beer Can Glass." It's great for yourself, but you can also have it delivered in a special gift box and send it as a gift to someone you want to tell "Otsukare" to. Why not buy it as a reward for yourself or someone else who works hard every day? For more details on the project and the products, please check the "Otsukaresshu" Project special page.
"Otsukaresshu" Giveaway Campaign for All You Hard Workers!
PR TIMESThe "Otsukaresshu" project is holding a campaign where KURAND will give away "Otsukaresshu" to people who have a story about a time they wanted someone to tell them "Otsukare." If you post a story on one of the following three social media platforms about a time you wanted to be told "Otsukare," you will be entered into a lottery for a chance to win an "Otsukaresshu Box" for free:
- X
- TikTok
The application period started on Friday, October 4, 2024. Note that the participation method varies depending on the social media platform.
For Instagram
Follow KURAND's official Instagram account (@kurand_info) and post your story with the tags "@kurand_info" and "#おつかれっ酒 (Otsukaresshu)."
For X
Follow KURAND's official X account (@KURAND_INFO) and post your story with the hashtag "#おつかれっ酒 (Otsukaresshu)."
For TikTok
Follow KURAND's official TikTok account (@kurand_official) and post your story with the mention "@kurand_official" and the hashtag "#おつかれっ酒 (Otsukaresshu)."
Post your story about a time you wanted to be told "Otsukare" on a social media platform and give yourself a reward with craft beer while getting praised, coddled, and encouraged. For more details on the campaign, please check the "Otsukaresshu" Project special page.
ガンバるあなたに。#おつかれっ酒 🍻
毎日は生きていくだけで大変だから。
缶ビールをぷしゅっと開けて、飲んで。
心を軽くしていきましょう。https://t.co/lXx7KtyCMb pic.twitter.com/Dox14ClZgk— 「クランド」クラフト酒のお店 (@KURAND_INFO) October 4, 2024
