The Pokémon Company announced that it will sell "Jupoké Toiro (hereinafter, “Ten Pokémon, Ten Colors," which is the literal translation) merchandise at the Pokémon Center, featuring Pokémon of the same species having different natures, such as Hardy, Timid, and Lonely.
They will be released at all Pokémon Centers nationwide in Japan and on Amazon.co.jp "Pokémon Store" starting Saturday, November 8, 2025, and on Pokémon Center Online starting Thursday, November 6, 2025, at 10:00 AM.
"Ten Pokémon, Ten Colors" Merchandise Featuring Different Natures for the Same Pokémon Species is Now Available!
The "Ten Pokémon, Ten Colors" merchandise, which is a play on the Japanese idiom Ten people, ten colors (meaning to each their own) and highlights the fact that Pokémon of the same species have different natures, such as Hardy, Timid, and Lonely, is now available at the Pokémon Center!
A variety of goods expressing the charm of each nature are available, including a plate of a Bold Ditto that looks like it is hoarding snacks, and a plush of a Jolly Ditto that is dancing enthusiastically.
The back of the profile book and acrylic keychains includes the profiles of Pikachu and Ditto for each nature.
The lineup also includes mascots inspired by the nature-specific expressions and characteristics of Pikachu and Ditto.
They will be released at all Pokémon Centers nationwide in Japan and on Amazon.co.jp "Pokémon Store" starting Saturday, November 8, 2025, and on Pokémon Center Online starting Thursday, November 6, 2025, at 10:00 AM.
Please visit the Pokémon Official Website for details.
Product List
Ten Pokémon, Ten Colors: Mini Plush
- Ten Pokémon, Ten Colors: Hardy Pikachu Mini Plush: 1,650 yen (tax included)
- Ten Pokémon, Ten Colors: Naive Pikachu Mini Plush: 1,650 yen (tax included)
- Ten Pokémon, Ten Colors: Timid Pikachu Mini Plush: 1,650 yen (tax included)
- Ten Pokémon, Ten Colors: Quirky Pikachu Mini Plush: 1,650 yen (tax included)
- Ten Pokémon, Ten Colors: Modest Pikachu Mini Plush: 1,650 yen (tax included)
- Ten Pokémon, Ten Colors: Jolly Ditto Mini Plush: 1,650 yen (tax included)
- Ten Pokémon, Ten Colors: Lonely Ditto Mini Plush: 1,650 yen (tax included)
- Ten Pokémon, Ten Colors: Relaxed Ditto Mini Plush: 1,650 yen (tax included)
- Ten Pokémon, Ten Colors: Bold Ditto Mini Plush: 1,650 yen (tax included)
- Ten Pokémon, Ten Colors: Bashful Ditto Mini Plush: 1,650 yen (tax included)
Ten Pokémon, Ten Colors: Jolly Ditto Jolly Dancing Plush
- Price: 2,970 yen (tax included)
Ten Pokémon, Ten Colors: Profile Book
- Price: 1,540 yen (tax included)
Ten Pokémon, Ten Colors: A5 Ring Notebook
- Price: 880 yen (tax included)
Ten Pokémon, Ten Colors: Quirky Pikachu Memo Pad
- Price: 770 yen (tax included)
Ten Pokémon, Ten Colors: Timid Pikachu Set of 2 Bookends
- Price: 3,960 yen (tax included)
Ten Pokémon, Ten Colors: Set of 2 A4 Clear Files
- Price: 550 yen (tax included)
Ten Pokémon, Ten Colors: Modest Pikachu Transparent Masking Tape
- Price: 660 yen (tax included)
Ten Pokémon, Ten Colors: Set of 10 Mildliners
- Price: 2,200 yen (tax included)
Ten Pokémon, Ten Colors: Acrylic Keychain Collection
- Price: 770 yen (tax included)
- 10 Designs in total, Random
Ten Pokémon, Ten Colors: Mint Tablet Petit Can Collection
- Price: 385 yen (tax included)
- 10 Designs in total, Random
Ten Pokémon, Ten Colors: Assortment Sticker
- Price: 660 yen (tax included)
Ten Pokémon, Ten Colors: Hardy Pikachu Bottle with Carabiner
- Price: 2,420 yen (tax included)
Ten Pokémon, Ten Colors: Naive Pikachu Accessory Tray
- Price: 3,960 yen (tax included)
Ten Pokémon, Ten Colors: Bold Ditto Plate
- Price: 2,200 yen (tax included)
Ten Pokémon, Ten Colors: Bashful Ditto Changing Mug
- Price: 2,200 yen (tax included)
Ten Pokémon, Ten Colors: Lonely Ditto Tote Bag with Plush Badge
- Price: 4,400 yen (tax included)
Ten Pokémon, Ten Colors: Relaxed Ditto Blanket with Pouch
- Price: 3,960 yen (tax included)
Ten Pokémon, Ten Colors: Bath Towel
- Price: 3,300 yen (tax included)
Ten Pokémon, Ten Colors: Pikachu Hand Towel (Selectable)
- Price: 660 yen (tax included)
Ten Pokémon, Ten Colors: Ditto Hand Towel (Selectable)
- Price: 660 yen (tax included)
11月8日（土）、がんばりや・おくびょう・さみしがりなど、同じポケモンでも性格がそれぞれ違う「十ポケ十色」のグッズが、ポケモンセンターに登場！
ピカチュウやメタモンたちのいろいろな性格をあらわしたグッズがラインナップ。
ぜひチェックしてね！https://t.co/EHOdjctXuz #ポケモンセンター pic.twitter.com/rKpTNtKUuH— ポケモン公式 (@Pokemon_cojp) October 31, 2025
