The energy drink warring era is a time when the market is flooded with numerous types of energy drinks.
Not only well-known energy drink brands, but also beverage and food manufacturers that are not known for their energy drinks have launched energy drinks.
The fact that there are so many products on the market means that there is demand for energy drinks.
Sales of energy drinks seem to be increasing not only in Japan but also worldwide in recent years.
And it is not only in Japan that unexpected manufacturers are launching energy drinks.
Starbucks has announced an energy drink!
Starbucks" in the U.S. has entered the energy drink world for the first time!
Starbucks " is the world's largest coffee chain, established in Seattle, USA.
It is not another company named "Starbucks," but the same "Starbucks&" that is famous for its green Siren sign, the rumor (prejudice) that anyone who does not own an Apple product cannot enter the store, and the ability to customize it with a magic spell. Starbucks", also known as Starbucks. It is also known as Starbucks.
Starbucks" sells not only coffee and Freppuccino, but also black tea, hojicha, herbal tea, flavored tea, etc. Surprisingly, this is their first entry into the energy drink category.
Starbucks' first energy drink is " Starbucks BAYA Energy "!
Starbucks BAYA Energy" is an RTD drink containing caffeine from coffee berries and antioxidant vitamin C for immune support.
It was developed through the North American Coffee Partnership (NACP), a collaboration between Starbucks and PepsiCo to develop RTD coffee and energy products.
Three flavors have been announced: " Mango Guava," " Raspberry Lime," and " Pineapple Passion Fruit, " all of which seem to be blends of two different fruits.
Each can is 12 ounces (about 355 ml) and contains 90 calories and160 mg of caffeine per can.
While most energy drinks sold in Japan contain about 32 mg of caffeine per 100 ml, "Starbucks BAYA Energy" seems to contain a significant amount of caffeine, about 45 mg per 100 ml.
The "Starbucks BAYA Energy" seems to contain a significant amount of caffeine, about 45 mg per 100 ml.
It goes on sale in the U.S. on March 1!
"Starbucks BAYA Energy" will be available at Starbucks stores, grocery stores, retail stores, convenience stores, and gas stations in the US on March 1, 2022 local time.
The price is US$ 2.89 (about 330 yen), which may seem a bit expensive, but it is understandable if it is a "Starbucks" product.
Unfortunately, there is no announcement for the Japanese market at this time, but considering the demand for energy drinks in Japan, it may be available in Japan in the near future.
Let's hope for the day when we can drink "Starbucks BAYA Energy" in Japan and wait for further news!
For more information, please visit the official Starbucks website!