The DUNLOP brand strategy presentation andbusiness exhibition briefing was held on Wednesday, December 3, 2025. The DUNLOP brand has been expanding its business not only in tire development and manufacturing, but also in sports and apparel. In recent years, the brand has expanded its business scope to include e-sports. Let's take a look at DUNLOP's initiatives.
Sumitomo Rubber Industries aims for the world with DUNLOP
J.
The DUNLOP brand began with the world's first pneumatic tire invented by J.B. DUNLOP of England in 1888. In 1909, Japan's first modern rubber plant began operations, and in 1963, the company's Japanese shareholding exceeded 50% and the name was changed to Sumitomo Rubber Industries, Ltd.
In January 2025, Sumitomo Rubber Industries, Ltd. acquired the DUNLOP brand trademark for four-wheel tires in Europe, North America, and Oceania. In December, the company also announced that it will acquire exclusive rights to use the DUNLOP trademark in Malaysia, Singapore, and Brunei to accelerate its global expansion.
The company's brand statement is " TAKING YOU BEYOND," and the brand value will be created across a wide range of fields, including the tire business, sports, and lifestyle. One of these areas is e-sports.
Gran Turismo x DUNLOP
In September 2025, Polyphony Digital and DUNLOP announced a partnership. DUNLOP became the Official Tire Partner of Gran Tur ismo World Series and Gran Turismo 7.
DUNLOP's
The DUNLOP brand will also appear in various forms in the future "Gran Turismo 7".
PORSCHE
At the event, a specially designed "Porsche 911 GT3 R" that was created in collaboration with the Gran Turismo design team was on display.
I'm in love with this gem of a car, a collaboration of a racing-spec Porsche 911 and DUNLOP tradition. I wish I could drive it.
In addition, the "Gran Turismo 7" update version 1.65, "Spec III", which will be applied on December 4, 2025 (Thursday) (Japan time), will include Dunlop tires, and the initial tires on all cars will also be Dunlop tires except for a few. Enjoy even more driving with Dunlop tires that are both traditional and proven!
Yusuke Tomibayashi, a two-fisted driver, demonstrates his driving skills.
Yusuke Tomibayashi, who is active in both motorsports and e-motorsports, also made an appearance at this event. He showed us a demo run of Gran Turismo.
Tomibayashi said, " Please feel the grip of the tires in Gran Turismo. He completed the Fuji Speedway in 1 minute and 39 seconds in a one-shot competition.
DUNLOP's "GAMING MUSCLE" series
GAMING
As often mentioned on Saiga NAK, Sumitomo Rubber Industries (DUNLOP) is also developing the e-sports brand "GAMING MUSCLE". Recovery wear, hoodie blankets, and eye masks were released simultaneously in September 2025.
Saiga NAKDUNLOP, which sells products and sponsors e-sports teams, is planning further development in the future. We look forward to seeing how their enthusiasm and ambition to compete on the world stage will affect the e-sports industry in the future.
To a new start for DUNLOP
"BENTLEY 4 1/2 LITRE (made in 1930), a British masterpiece of speed and reliability" A legendary sports car that competed in the Le Mans 24-hour race at the end of the 1920s. The 4.4L inline 4-cylinder engine boasted a maximum output of 110 hp and a top speed of 160 km/h. The car was known for its high durability and reliability. Known for its high durability and reliability, it supported four consecutive victories with DUNLOP tires. This is a rare vintage car that is a true example of British craftsmanship.
"MAZDA 787B(1991), the first Japanese car to win the Le Mans overall championship" This legendary car was the first Japanese car to win the overall championship at the 24 Hours of Le Mans. The 700 hp 4-rotor "R26B" engine and DUNLOP tires took the world by surprise by winning the extreme endurance race. With its striking coloring, it is a "running legend" that is still talked about to this day.
A "Double Satoru Talk Show" was held at the venue, featuring DUNLOP President Satoru Yamamoto and Satoru Nakajima, a pioneer Japanese F1 racer. Mr. Nakajima already expressed his enthusiasm for next year's event.
There was also a booth to experience Gran Turismo, and Fujii 4-dan (@MTNRFG ) was the first to try it out. Surrounded by dignitaries, he showed off his driving skills with a dynamic spin and safe driving afterwards.
Compared to the history of DUNLOP, I felt that my existence is very small.
Sorry, this article is only available in Japanese and 繁體中文. at the moment.
