Pokémon Inc., the developer of the sleep game app "Pokémon Sleep," released " Hoge-Taiso " on March 13th, World Sleep Day. Hikaru Morita of Sakurazaka 46 and Mayurica's Ms. Nakatani and Mr. Sakamoto took the stage to report on the "Pokémon Sleep Bedtime Relaxation 'Hogee-Taiso' Trial Session!
New bedtime habit "Hogee-Taiso" is now available!
March 13, 2026 (Friday) is World Sleep Day! Pokemon Co., Ltd. proposed "Hoge-Taiso" as a new habit before bedtime.
Utsunomiya stressed the importance of muscle relaxation exercises based on the results of a survey of more than 40,000 "Pokémon Sleep" users.
Saiga NAKIn particular, they released data showing that users who took longer to fall asleep were able to fall asleep more than 5% faster by performing muscle relaxation exercises. This is why we presented " Hoge-Taiso " this time.
Hogeta's partner is Hikaru Morita of Sakurazaka 46, who is famous for pushing Hogeta! The calming background music and the relaxed expressions on their faces will lull you to sleep just by watching.
She is in a hogeta-like full-body outfit!
Also appearing at Morita's call were comedians Mayurika Sakamoto (@sakasaka_ss ) and Nakatani (@YutaNakatani ). They were wearing pajamas, which is also rare.
Sakamoto: Why us? There's also Sayaka and Beni Shoga...
Morita-san's new position in the quiz on sleep!
From here, Professor Okajima of Tokyo Kasei University joined us for a quiz on sleep!
Based on her own experience, Morita-san answered, "Because my body gets tense and stiff. She answered correctly, and Professor Okajima explained that "the sympathetic nervous system becomes dominant when the body becomes tense. Hoge-Taiso" is expected to relax the body and activate the parasympathetic nervous system.
What are the tips for continuing Hoge Taiso? Mr. Sakamoto answered, "Have a personal hoganer strictly supervise you. When Morita-san was asked to take on this role, he readily agreed, warming up the atmosphere in the audience.
Sakamoto-san's "hoge~" moment also felt strange...?
Morita-san, Sakamoto-san, and Nakatani-san's "Hoge~" moment was also shown. While they were relaxing with scalp massages and neck pillows, Sakamoto-san was sleeping on a bed set up in the back of the comedy theater. The scene is shown in public.
Sakamoto: Various comedians are resting here, and since it's not washed, it smells like "hoge~". Nakatani: Kicha na~!
"How about sleeping with your eyes open? When shaken, Prof. Okajima took a stab at it, "It's a disease." Sakamoto-san hurriedly corrected, "I'm awake. The audience laughed hysterically.
The three of them practiced "Hogeta Taiso"!
At this point, Hogeta took the stage to practice "Hoge-Taiso" with us!
Stretching out...
And then...
Neck stretch...
Stimulate facial muscles as well!
Hooge~!
Kyu~~...
Whoooaaaaa...
Saiga NAKMembers of the press who are covering the event are also experiencing it together.
Finishing with a deep breath!
The three of us experienced plenty of muscle relaxation techniques with Hogeta.
"My body was warm and fluffy," "I was so relaxed I can't think of any comments," and "Hogeta Taiso" was a great experience for them!
Pokémon Sleep" also released a picture book "Kabigon's Dream" in collaboration with Eisai Inc. and a face mask in collaboration with the face mask brand "Lululun. The picture book will be distributed sequentially to medical institutions throughout Japan, and the face mask will go on sale at the official Lulurun online store onMarch 25, 2026 (Wednesday).
For more information and updates, please visit the official "Pokémon Sleep " X (@PokemonSleepApp ).