Asahi Soft Drinks Co., Ltd. will roll out the energy drink brand Predator Energy nationwide across Japan starting Tuesday, September 8, 2026.
Featuring Razor Ramon RG in its web commercial, the campaign aims to reach consumers who feel that "I want to drink energy drinks, but cost-performance is a barrier to purchase."
Note: This article is based on information released in Japan.
Japan Debut for Energy Drink Predator Energy Set for Tuesday, September 8
On Thursday, September 3, 2026, the "Japan Debut Energy Drink Predator Energy Web Commercial Presentation" took place at a venue in Tokyo.
The high-impact package design immediately catches the eye.
Charging up with energy before the presentation.
The soft drink market has slowed due to global instability and rising prices.
On the other hand, the Monster energy drink distributed by Asahi Soft Drinks continues to experience substantial growth.
Now, entering the Japanese energy drink market as a new catalyst is Predator Energy.
Launched in 2020 as a global brand, Predator Energy has expanded primarily across Africa, the Middle East, and Asia.
Asahi Soft Drinks is newly taking charge of its domestic distribution in Japan.
Saiga NAK actually reviewed this global edition of Predator Energy Drink in the past.
Having kept an eye on it for years, it finally launches in the Japanese market with great anticipation.
- High energy packed with 160mg of caffeine per can
- Outstanding value at 194 yen (tax included) per can
- High-impact packaging design prominently featuring a lion on a gold background
Captivating with an imposing presence and hunting consumers' hearts with an accessible price point, Predator Energy is the new energy drink to watch.
Web Commercial Starring Razor Ramon RG Released!
To commemorate the Japan debut of Predator Energy, web commercials starring comedian Razor Ramon RG will be rolled out sequentially.
RG arrived at the press event dressed in a flashy gold outfit matching Predator Energy.
Reflecting on the web commercial shoot, RG confessed that there were many unreasonable demands placed on him to express high energy.
He also demonstrated his "high-energy typing technique" on a keyboard.
RG also revealed that after filming the Predator Energy web commercial, major gigs started pouring in, such as FUJI ROCK FESTIVAL '26 and the VIVANT PREMIUM SUMMER PARTY.
He voiced an even bigger ambition: performing at Kohaku Uta Gassen next...?!
In reference to the high cost-performance of Predator Energy, RG was asked about living a cost-performance-focused lifestyle.
He explained that the costume he purchased to impersonate Chinggis from the TBS Sunday Theatre drama series VIVANT has seen even more use thanks to its recent resurgence, proving to be an incredible value.
Will He Snag the Gold Bar and Take It Home?!
He also took on the Gold Bar Challenge.
If he could successfully pull it out of an acrylic box, he would get to keep it, but could he do it...?
RG giving it his all.
Grabbing hold of the gold bar...
He successfully pulled it out!
Just when it seemed the challenge was won...?
On the back was the word "Aruaru"... leading straight into RG performing a Predator Energy relatable observation song.
To the tune of "LOVE YOU ONLY" by TOKIO, he belted out a Predator Energy observation song with passion.
Making its Japan debut, the energy drink Predator Energy will be released nationwide across Japan on Tuesday, September 8, 2026.
With such an eye-catching package design, be sure to pick one up if you spot it!
Saiga NAK also plans to publish an advance review, so stay tuned!
| Product Overview | |
|---|---|
| Product Name | Predator Energy |
| Category | Carbonated Beverage |
| Packaging & Volume | 500ml Can |
| Release Date | Tuesday, September 8, 2026 |
| Sales Region | Nationwide |
| Suggested Retail Price | 194 yen (tax included) |
