Facebook Pixel

Red Bull's "Hyper-Concentration Study Room" Opens for a Limited Time in Shibuya! Available on a First-Come, First-Served Basis on August 29 and 30 #Fujii Yodan's Summer Vacation

Red Bull's
Event

Summer vacation is an invaluable time for students.
Classes may commence this week in some regions and for certain schools.
Summer vacation offers a unique opportunity to engage in activities typically unavailable, such as camping or traveling with loved ones.
On the other hand, many of you who are preparing for exams must have spent or are spending every day studying.
But it's hard to concentrate on studying at home, isn't it?
To help those students, Red Bull has stepped up!
Red Bull Japan Co., Ltd. opened the Red Bull "Hyper-Concentration Study Room" for a limited time from Monday, August 26, to Friday, August 30, 2024, in a project titled "Red Bull Study Club presents Exam Taker Support Summer Project"!
Who showed up there...? A famous college student?!

横浜国立大4浪4留のスマブラプレイヤー「藤井四段」除籍の危機を乗り越え3年生に進級

Red Bull's "Hyper-Concentration Study Room" Opens for a Limited Time in Shibuya

Whose back is this...?
Whose back is this...?
Saiga NAK

The Red Bull "Hyper-Concentration Study Room" suddenly appeared at SHARE LOUNGE Olive LOUNGE Shibuya in Shibuya, Tokyo.
And there's a mysterious figure....

Hyper-Concentration Study Room
Hyper-Concentration Study Room
Saiga NAK

Upon entering the space, which was originally a vault, there's a neat row of semi-private rooms separated by partitions.

10 Wings for Immersive Study
10 Wings for Immersive Study
10 Wings for Immersive Study
Saiga NAK

??? "Oh, I see..."

C-Could it be him?!

Fujii Yodan
Fujii Yodan
Saiga NAK

It's the college student Fujii Yodan (@MTNRFG), who has failed the same grade and is repeating the year four times!

Taking out a notebook nonchalantly
Taking out a notebook nonchalantly
Saiga NAK

Fujii Yodan is enjoying his summer vacation.
However, this year he is a little different.

*Shooting time: 6 a.m.
*Shooting time: 6 a.m.
Saiga NAK

Studying every day, even on summer vacation!
Studying diligently!

Sucked into social media
Sucked into social media
Saiga NAK

...He couldn't.

Relaxing Fujii Yodan
Relaxing Fujii Yodan
Saiga NAK

Smartphones and social media can swallow even the most diligent college students.

Reading the explanation for the Hyper-Concentration Study Room
Reading the explanation for the Hyper-Concentration Study Room
Saiga NAK

But! This is the Red Bull "Hyper-Concentration Study Room."
It's a place where 10 wings help you get immersed in your studies.

Special smartphone holder
Special smartphone holder
Saiga NAK

First is the "Hyper-Smartphone-Detachment."
Set your smartphone in the special holder and place it out of reach!
A time-lapse study method to record your progress is also recommended.

Red Bull
Red Bull
Saiga NAK

And of course, Red Bull is a must.
Time to refuel with an ice-cold "Hyper-Chilled Red Bull."

It's so cold
It's so cold
Saiga NAK

Swoosh!! (Sound of opening the can)

Fujii Yodan got his wings
Fujii Yodan got his wings
Saiga NAK

Gulp, gulp...!

By the way, the chair shown here and there is the Contieks gaming chair from Seki Furniture.
Gamers should know best about the positive effects of a "Hyper-Concentration Chair"!

Diffuser and sandals
Diffuser and sandals
Saiga NAK

At the entrance to the Red Bull "Hyper-Concentration Study Room," there's a "Hyper-Concentration Aroma," a commercial diffuser supervised by Calm Air Co., Ltd. that delivers a scent to improve brain activity efficiency.
Furthermore, the MERRELL foam sandals, HYDRO SLIDE 2, create a "Hyper-Concentration Sandal" effect.

Fujii Yodan wearing HYDRO SLIDE 2
Fujii Yodan wearing HYDRO SLIDE 2
Saiga NAK

Fujii Yodan: They have a nice volume and don't put a burden on my feet. When my feet are comfortable, I can concentrate on my studies.

By the way, the "Hyper-Concentration Air Conditioner" creates a perfect temperature between 23 and 29 degrees Celsius (73-84°F).
It's said that when the temperature rises, work efficiency and attention decrease.

Hyper-concentrating while listening to music
Hyper-concentrating while listening to music
Saiga NAK

The tablet is equipped with "Hyper-Concentration Music," which offers 4 types of music.
Under the supervision of the Japan Acoustic Laboratory, four songs were selected with tempos of 114 bpm, 64 bpm, 118 bpm, and 112 bpm, with a tonal composition that can mask distracting noises in a cafe.
I had anticipated something akin to healing music, so the prevalence of up-tempo songs came as a surprise.
The composition is designed to guide the body into an active, concentrated state by listening to songs that are slightly faster than your heart rate!

Hyper-concentrating with noise canceling
Hyper-concentrating with noise canceling
Saiga NAK

The audio device is the JBL TUNE 770NC, an over-ear headphone with a hybrid noise-canceling function.

Fujii Yodan's pen moves smoothly
Fujii Yodan's pen moves smoothly
Saiga NAK

The pen is your study buddy!
A KOKUYO "Hyper-Concentration Mechanical Pencil," the Enpitsu sharp Mechanical pencil 0.7mm, is provided.
When the lead breaks, you lose concentration. This is all about concentration.

JINS MEME
JINS MEME
Saiga NAK

Even if you say you're concentrating, it's hard to tell how much you were concentrating, right?
At the Red Bull "Hyper-Concentration Study Room," you can also rent the "JINS MEME," a self-care eyeglass for your mind and body!

JINS MEME
JINS MEME
Saiga NAK

The "JINS MEME" is a wearable eyeglass device that objectively measures your concentration level by detecting blinks and eye movements.

Also measures posture
Also measures posture
Also measures posture
Saiga NAK

It also visualizes the wearer's posture in real-time.

Excellent!
Excellent!
Excellent!
Saiga NAK

It is said that good posture makes it easier to breathe and helps you maintain concentration.
It's full of benefits, like less physical strain and not getting sleepy.

Concentration check
Concentration check
Saiga NAK

Let's try the concentration measurement feature in the app.

He should be concentrating
Fujii Yodan with good posture
Fujii Yodan with good posture
Saiga NAK

What were the results of the measurement for Fujii Yodan, who was given the vague instruction, "Just concentrate"?

Concentration check
Concentration check
Saiga NAK

86 points!
This is not bad at all!

Fujii Yodan looking proud
Fujii Yodan looking proud
Saiga NAK

Not bad, Fujii Yodan!

What's inside...?
What's inside...?
Saiga NAK

It's said that meals, especially breakfast, affect your performance for the day.
At the Red Bull "Hyper-Concentration Study Room," a special menu called "Hyper-Concentration Meal," supervised by a registered dietitian, is offered.

Sandwich!
Sandwich!
Saiga NAK

It's a special sandwich containing glucose, the brain's only energy source, and phenylalanine, which acts on the brain and affects concentration.

Munching
Munching
Saiga NAK

Studying is important, but if you neglect to refuel, your efficiency will plummet.
Make sure you get that energy boost!

A special timetable supervised by Akitonton
A special timetable supervised by Akitonton
Saiga NAK

A "Hyper-Concentration Timetable," supervised by Akitonton (@akitonton5), who posts fun and educational study videos on TikTok and YouTube, is also being distributed!

Akitonton says, 'No mobile games during breaks'
Akitonton says, "No mobile games during breaks"
Saiga NAK

This study method, which incorporates the Pomodoro Technique of studying for 25 minutes and taking a 5-minute break, helps you maintain concentration.

The Red Bull "Hyper-Concentration Study Room" Is a Place Where Even Fujii Yodan Can Concentrate

Fujii Yodan, 'With this, I can concentrate as much as I want'
Fujii Yodan, "With this, I can concentrate as much as I want"
Saiga NAK

At the Red Bull "Hyper-Concentration Study Room," the 10 wings introduced above are waiting for exam-taking students. They are as follows:

  • Hyper-Smartphone-Detachment
  • Hyper-Chilled Red Bull
  • Hyper-Concentration Chair
  • Hyper-Concentration Aroma
  • Hyper-Concentration Sandal
  • Hyper-Concentration Air Conditioner
  • Hyper-Concentration Music
  • Hyper-Concentration Mechanical Pencil
  • Hyper-Concentration Meal
  • Hyper-Concentration Timetable

From Monday, August 26, to Wednesday, August 28, 2024, the study room is for winners of a pre-conducted campaign only.
The Red Bull "Hyper-Concentration Study Room" can be experienced on a first-come, first-served basis on Thursday, August 29, and Friday, August 30, 2024.
Apply from the Red Bull Study Club presents "Hyper-Concentration Study Room" special page!
It opens 30 minutes earlier than normal business hours, at 6:30 a.m., so if you're an exam-taking student who wants to put in some hard work early in the morning, be sure to visit SHARE LOUNGE Olive LOUNGE Shibuya.

Fujii Yodan, 'That's it for studying today!'
Fujii Yodan, "That's it for studying today!"
Saiga NAK

SHARE LOUNGE Olive LOUNGE Shibuya is Super Comfortable for Regular Use, Too!

Nuts improve concentration
Nuts improve concentration
Saiga NAK

SHARE LOUNGE Olive LOUNGE Shibuya is a shared lounge with a calm atmosphere that helps you forget the hustle and bustle of the city.
It's a unique space that is a bank, an office, and a cafe all at once.

Red Bull is also in the lineup
Red Bull is also in the lineup
Saiga NAK

In conjunction with the Red Bull "Hyper-Concentration Study Room" event, Red Bull Energy Drink is being offered.
Even those who are using the lounge for regular use can get an energy boost.

Hyper-concentrate even during normal business hours
Hyper-concentrate even during normal business hours
Saiga NAK

It's perfect for teleworking or a relaxing day off.
Why not spend some time in this calm atmosphere while enjoying some drinks and food?

Red Bull Energy Drink 250ml x 24
New Red Bull Launch Event,
New Red Bull Launch Event, "Red Bull Refreshing Lime Sauna," Appears in Shibuya! You Can E...

Red Bull, the energy drink that "gives you wiiings," released the "Red Bull Energy Drink Summer Edition" in Japan in a limited quantity on T