Summer vacation is an invaluable time for students.
Classes may commence this week in some regions and for certain schools.
Summer vacation offers a unique opportunity to engage in activities typically unavailable, such as camping or traveling with loved ones.
On the other hand, many of you who are preparing for exams must have spent or are spending every day studying.
But it's hard to concentrate on studying at home, isn't it?
To help those students, Red Bull has stepped up!
Red Bull Japan Co., Ltd. opened the Red Bull "Hyper-Concentration Study Room" for a limited time from Monday, August 26, to Friday, August 30, 2024, in a project titled "Red Bull Study Club presents Exam Taker Support Summer Project"!
Who showed up there...? A famous college student?!
横浜国立大4浪4留のスマブラプレイヤー「藤井四段」除籍の危機を乗り越え3年生に進級
Red Bull's "Hyper-Concentration Study Room" Opens for a Limited Time in Shibuya

The Red Bull "Hyper-Concentration Study Room" suddenly appeared at SHARE LOUNGE Olive LOUNGE Shibuya in Shibuya, Tokyo.
And there's a mysterious figure....

Upon entering the space, which was originally a vault, there's a neat row of semi-private rooms separated by partitions.


??? "Oh, I see..."
C-Could it be him?!

It's the college student Fujii Yodan (@MTNRFG), who has failed the same grade and is repeating the year four times!

Fujii Yodan is enjoying his summer vacation.
However, this year he is a little different.

Studying every day, even on summer vacation!
Studying diligently!

...He couldn't.

Smartphones and social media can swallow even the most diligent college students.

But! This is the Red Bull "Hyper-Concentration Study Room."
It's a place where 10 wings help you get immersed in your studies.

First is the "Hyper-Smartphone-Detachment."
Set your smartphone in the special holder and place it out of reach!
A time-lapse study method to record your progress is also recommended.

And of course, Red Bull is a must.
Time to refuel with an ice-cold "Hyper-Chilled Red Bull."

Swoosh!! (Sound of opening the can)

Gulp, gulp...!
By the way, the chair shown here and there is the Contieks gaming chair from Seki Furniture.
Gamers should know best about the positive effects of a "Hyper-Concentration Chair"!

At the entrance to the Red Bull "Hyper-Concentration Study Room," there's a "Hyper-Concentration Aroma," a commercial diffuser supervised by Calm Air Co., Ltd. that delivers a scent to improve brain activity efficiency.
Furthermore, the MERRELL foam sandals, HYDRO SLIDE 2, create a "Hyper-Concentration Sandal" effect.

Fujii Yodan: They have a nice volume and don't put a burden on my feet. When my feet are comfortable, I can concentrate on my studies.
By the way, the "Hyper-Concentration Air Conditioner" creates a perfect temperature between 23 and 29 degrees Celsius (73-84°F).
It's said that when the temperature rises, work efficiency and attention decrease.

The tablet is equipped with "Hyper-Concentration Music," which offers 4 types of music.
Under the supervision of the Japan Acoustic Laboratory, four songs were selected with tempos of 114 bpm, 64 bpm, 118 bpm, and 112 bpm, with a tonal composition that can mask distracting noises in a cafe.
I had anticipated something akin to healing music, so the prevalence of up-tempo songs came as a surprise.
The composition is designed to guide the body into an active, concentrated state by listening to songs that are slightly faster than your heart rate!

The audio device is the JBL TUNE 770NC, an over-ear headphone with a hybrid noise-canceling function.

The pen is your study buddy!
A KOKUYO "Hyper-Concentration Mechanical Pencil," the Enpitsu sharp Mechanical pencil 0.7mm, is provided.
When the lead breaks, you lose concentration. This is all about concentration.

Even if you say you're concentrating, it's hard to tell how much you were concentrating, right?
At the Red Bull "Hyper-Concentration Study Room," you can also rent the "JINS MEME," a self-care eyeglass for your mind and body!

The "JINS MEME" is a wearable eyeglass device that objectively measures your concentration level by detecting blinks and eye movements.


It also visualizes the wearer's posture in real-time.


It is said that good posture makes it easier to breathe and helps you maintain concentration.
It's full of benefits, like less physical strain and not getting sleepy.

Let's try the concentration measurement feature in the app.


What were the results of the measurement for Fujii Yodan, who was given the vague instruction, "Just concentrate"?

86 points!
This is not bad at all!

Not bad, Fujii Yodan!

It's said that meals, especially breakfast, affect your performance for the day.
At the Red Bull "Hyper-Concentration Study Room," a special menu called "Hyper-Concentration Meal," supervised by a registered dietitian, is offered.

It's a special sandwich containing glucose, the brain's only energy source, and phenylalanine, which acts on the brain and affects concentration.

Studying is important, but if you neglect to refuel, your efficiency will plummet.
Make sure you get that energy boost!

A "Hyper-Concentration Timetable," supervised by Akitonton (@akitonton5), who posts fun and educational study videos on TikTok and YouTube, is also being distributed!

This study method, which incorporates the Pomodoro Technique of studying for 25 minutes and taking a 5-minute break, helps you maintain concentration.
The Red Bull "Hyper-Concentration Study Room" Is a Place Where Even Fujii Yodan Can Concentrate

At the Red Bull "Hyper-Concentration Study Room," the 10 wings introduced above are waiting for exam-taking students. They are as follows:
- Hyper-Smartphone-Detachment
- Hyper-Chilled Red Bull
- Hyper-Concentration Chair
- Hyper-Concentration Aroma
- Hyper-Concentration Sandal
- Hyper-Concentration Air Conditioner
- Hyper-Concentration Music
- Hyper-Concentration Mechanical Pencil
- Hyper-Concentration Meal
- Hyper-Concentration Timetable
From Monday, August 26, to Wednesday, August 28, 2024, the study room is for winners of a pre-conducted campaign only.
The Red Bull "Hyper-Concentration Study Room" can be experienced on a first-come, first-served basis on Thursday, August 29, and Friday, August 30, 2024.
Apply from the Red Bull Study Club presents "Hyper-Concentration Study Room" special page!
It opens 30 minutes earlier than normal business hours, at 6:30 a.m., so if you're an exam-taking student who wants to put in some hard work early in the morning, be sure to visit SHARE LOUNGE Olive LOUNGE Shibuya.

SHARE LOUNGE Olive LOUNGE Shibuya is Super Comfortable for Regular Use, Too!

SHARE LOUNGE Olive LOUNGE Shibuya is a shared lounge with a calm atmosphere that helps you forget the hustle and bustle of the city.
It's a unique space that is a bank, an office, and a cafe all at once.

In conjunction with the Red Bull "Hyper-Concentration Study Room" event, Red Bull Energy Drink is being offered.
Even those who are using the lounge for regular use can get an energy boost.

It's perfect for teleworking or a relaxing day off.
Why not spend some time in this calm atmosphere while enjoying some drinks and food?