XENOZ Co., Ltd. has announced that the esports team it operates, SCARZ, and PARCO Co., Ltd. have entered into an advertising agreement.
SCARZ will continue to work with PARCO Co., Ltd. to implement various events and projects that fuse games and entertainment.
SCARZ and PARCO Announce the Conclusion of an Advertising Agreement
Esports team SCARZ and PARCO Co., Ltd. announced the conclusion of an advertising agreement on Friday, February 9, 2024.
Previously, they have carried out various projects such as holding public viewings at the PARCO Theater and hosting fan meetings for the VALORANT division at Shinsaibashi PARCO.
Additionally, in the VALORANT Champions Tour official off-season series OFF//SEASON event Hype Up Tour Japan, which was co-hosted with PARCO Co., Ltd., tournaments were held in a tour format across the three major cities of Tokyo, Nagoya, and Osaka; SCARZ has implemented a variety of plans, including holding events within PARCO buildings and operating pop-up stores.
PR TIMES
Examples of Past Events
- Shinsaibashi PARCO VALORANT Division Fan Meeting
- PARCO Theater VCT Ascension Pacific Public Viewing
- Ikebukuro PARCO Oshikatsu Fair
- Shibuya CLUB QUATTRO Mosiusa's Prank Call ~Trick or Treat~
- Hype Up Tour Japan co-hosted with PARCO Co., Ltd.
Even after the conclusion of the advertising agreement, they will continue to work with PARCO to implement various events and projects that fuse games and entertainment.
For details regarding the advertising agreement between SCARZ and PARCO Co., Ltd., please check the SCARZ official website.
Greeting From Masaki Utsunomiya, Executive Officer in Charge of Entertainment Business Division at PARCO Co., Ltd.
"While we were looking to establish a connection with esports that possesses the entertainment, culture, and sense of liveness that we at PARCO seek, we were fortunate enough to encounter SCARZ.
I was moved by the feelings of the team's players who can compete at a world-class level and the members who support them, and I felt that I wanted to work together with them as partners.
I am grateful for this encounter and excited that we will be able to do even more interesting things from now on."
(Translated from Japanese)
PR TIMES
Greeting From Yoichi Tomori, Representative of SCARZ
"SCARZ has now entered into an advertising agreement with PARCO Co., Ltd.
Upon the establishment of this agreement, I would like to express my sincere gratitude as the representative of SCARZ.
I am very pleased with this new initiative with PARCO.
Through this, I am happy that we can explore more possibilities and gain opportunities to further deepen our bond with our fans. From now on, we will provide an environment where various players participate and can interact more closely with our fans.
As SCARZ, we will focus not only on the competitive aspect but also on humanity, aiming for development and growth in all divisions. As we take this new step, I am sincerely looking forward to making an even greater leap forward through cooperation with PARCO.
We look forward to your continued support and encouragement for SCARZ and PARCO."
(Translated from Japanese)
PR TIMES
【広告締結のご報告】
この度、株式会社パルコ(@parco__official )と広告契約を締結致しましたことをご報告致します。今後も、パルコ館内でのイベント等を通じて、eスポーツの持つエンターテイメントの可能性を広げる取り組みをして参ります。
▼詳細はURLをご覧くださいhttps://t.co/88GFxWXrOE pic.twitter.com/ZddUuMAVml
— ?? SCARZ #SZWIN❤️? (@SCARZ5) February 9, 2024
