TV Asahi Corporation and KOTOBUKIYA CO., LTD. have entered into a capital and business alliance agreement.
The goal is to create new value through collaboration between the two companies, each bringing unique strengths in media and content.
TV Asahi and Kotobukiya Form Capital and Business Alliance Agreement
PR TIMESTV Asahi Corporation, which handles broadcasting and other businesses, and KOTOBUKIYA CO., LTD.—widely known as Kotobukiya, which plans and manufactures hobby-related products such as figures and plastic models—have entered into a capital and business alliance agreement.
TV Asahi Holdings has positioned anime, gaming, and metaverse businesses as growth areas to maximize content value under its new medium-term management plan, BREAKOUT STATION! TV Asahi of a New Era Management Plan 2023-2025, promoted since fiscal year 2023. Meanwhile, KOTOBUKIYA CO., LTD. continues to expand its business smoothly as it marks its 70th anniversary, actively engaging in global market initiatives such as recently reaching a basic agreement to establish a joint venture in Shenzhen, China.
The two companies aim to cooperate from both media and content perspectives to realize each other's growth strategies.
Furthermore, they announced that they will promote the following four initiatives:
- Joint development of original IPs, content, and their secondary adaptations
- Further business development in merchandising, media expansion, and more, utilizing the IPs and content owned by both companies
- Business expansion into new fields such as the metaverse
- Strengthening content development and deployment capabilities of both companies through personnel exchanges
Kotobukiya has supported geek culture as a Japan-born hobby manufacturer, while TV Asahi has actively featured anime and games, including broadcasting the esports information program, ReAL eSports News, since 2019.
All eyes will be on what kinds of new business developments emerge from this capital and business alliance agreement.
Comment from Hiroshi Hayakawa, Representative Director and Chairman of TV Asahi Corporation
Our group has promoted the 360° Strategy starting this fiscal year under our new medium-term management plan, BREAKOUT STATION! TV Asahi of a New Era Management Plan 2023-2025, based on the fundamental philosophy that all sources of value lie in content, expanding content 360 degrees across all media to maximize content value.
Among these efforts, we are strengthening business development in areas such as the anime/gaming business and metaverse business as a growth strategy to take on new frontiers centering on IP business.
TV Asahi and Kotobukiya have previously collaborated, such as hosting events utilizing the metaverse space developed by our company.
By leveraging each other's strengths—such as our company's IP and content production capabilities and media deployment power, combined with Kotobukiya's high-quality commercialization technology and broad sales network including overseas markets—we will deepen our cooperation in IP and content development and secondary utilization deployment, thereby establishing a system to maximize content value.
(Translated from Japanese)
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Comment from Kazuyuki Shimizu, Representative Director and President of KOTOBUKIYA CO., LTD.
With our mission to share happiness with people around the world through the hobbies we create, our company has advanced proactive measures as part of our growth strategy, including investment and cultivation aimed at expanding our original IPs and establishing new fields following plastic models and figures.
Under these circumstances, we are extremely pleased to have concluded a capital and business alliance agreement aimed at enhancing each other's corporate value with TV Asahi, which possesses strong know-how and a track record in media deployment. By fully utilizing both companies' resources, know-how, and strengths to engage in co-creation, we aim to strengthen and expand our business while achieving long-term business development.
For 70 years since our founding, we have walked to this day by constantly taking on new challenges. Through this partnership, we aim to realize an even more global entertainment company in order to provide products and services that delight our users more than ever before.
(Translated from Japanese)
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