Kentucky Fried Chicken Japan, Ltd. announced a collaboration between Kentucky Fried Chicken (hereinafter KFC) locations and Umamusume: Pretty Derby (hereinafter Umamusume).
From Wednesday, August 12, 2026, to Wednesday, September 30, 2026, exclusive collaboration sets will be available through KFC Net Order.
Note: This article is based on information published in Japan. Product names in this article are unofficial translations.
KFC x Umamusume Collaboration Returns! Limited Exclusive Collaboration Sets Go on Sale Starting August 12
【コラボ情報！】
8月12日(水)から #KFC と #ウマ娘 のコラボキャンペーンが開催！ゲームアイテムと交換できるシリアルコードや限定アイテムが付属したコラボセットが登場！
ゲーム内コラボや記念楽曲も！詳細はこちら♪https://t.co/L7K9SI4fpi#ケンタッキー #ウマ娘のウマウマケンタッキー pic.twitter.com/XqjRvu83kD
— ウマ娘プロジェクト公式アカウント (@uma_musu) July 30, 2026
A collaboration campaign with Umamusume launches at KFC restaurants starting Wednesday, August 12, 2026!
Special collaboration products inspired by Umamusume, Umamusume's Uma-Uma! Cobb Mayo Dip Set and Umamusume's Uma-Uma! Carrot Occhahoi Set, will come in special packaging.
KFC's First Newly Developed Products! Limited Exclusive Collaboration Sets
Exclusively available via KFC Net Order, the Umamusume's Uma-Uma! Cobb Mayo Dip Set and Umamusume's Uma-Uma! Carrot Occhahoi Set will be sold in limited quantities.
As a first-ever attempt in KFC's content collaboration history, KFC developed these products with the series' worldview and characters in mind, taking inspiration from the carrots loved by the Umamusume and dishes from the story.
Umamusume's Uma-Uma! Cobb Mayo Dip Set
Starting Wednesday, August 12, 2026, the Umamusume's Uma-Uma! Cobb Mayo Dip Set will go on sale.
The Uma-Uma Cobb Mayo Dip Sauce features an orange color inspired by carrots, with the rich flavor of garlic and a spicy kick that pairs perfectly with chicken and fries.
The set contents are as follows:
- Original Chicken x2
- Fries (S)
- Crispy
- Uma-Uma Cobb Mayo Dip Sauce
- Serial code redeemable for in-game items
- Newly drawn illustration trading card
The price is 1,500 yen (tax included), and pre-orders will begin sequentially around 2:30 AM on Wednesday, August 5, 2026.
Umamusume's Uma-Uma! Carrot Occhahoi Set
Starting Wednesday, September 9, the Umamusume's Uma-Uma! Carrot Occhahoi Set will make its debut!
The Carrot Occhahoi Shake-Shake Spice, inspired by the dish featured in the anime movie, Umamusume: Pretty Derby – Beginning of a New Era, offers a punchy flavor combining garlic and black pepper.
The set contents are as follows:
- Original Chicken x2
- Fries (S)
- Crispy
- Carrot Occhahoi Shake-Shake Spice
- Serial code redeemable for in-game items
- Newly drawn illustration trading card
The price is 1,500 yen (tax included), and pre-orders will begin sequentially around 2:30 AM on Wednesday, September 2, 2026.
Both collaboration sets come in specially designed packaging.
A total of eight characters, including Buena Vista and Red Desire, feature styling inspired by KFC founder Colonel Sanders' logo.
Furthermore, fans can check out a message from Colonel Gold Ship, featuring publicity representative (self-proclaimed) Gold Ship disguised as Colonel Sanders.
The packaging for both the Uma-Uma Cobb Mayo Dip Sauce and Carrot Occhahoi Shake-Shake Spice also features special designs, so be sure to check them out!
Product Development Manager's Comment
In developing our first-ever original collaboration products in KFC's content collaboration history, we spent about a year working on development with the goal of creating a menu that both KFC fans and Umamusume fans alike can enjoy.
The aspect we were most particular about with the Uma-Uma Cobb Mayo Dip Sauce was the sauce's color.
We made repeated improvements until it achieved the vibrant orange color inspired by carrots, the favorite food of the Umamusume.
The Carrot Occhahoi Shake-Shake Spice was the point where replicating the flavor proved most challenging.
To capture the taste characteristics of the Carrot Occhahoi appearing in the story, we repeatedly researched and verified reproduction recipes.
Occhahoi, the Niigata Prefecture local dish that serves as the motif, features a complex flavor profile that blends Southeast Asian-style ethnic flavors with Japanese elements like soy sauce and garlic to suit Japanese palates.
Through repeated prototyping and improvements to express that flavor in our shake-shake spice, we have crafted a satisfying result worthy of our first original collaboration product.
We proudly offer these original collaboration sets featuring the Cobb Mayo Dip Sauce and Carrot Occhahoi Shake-Shake Spice delivered with confidence from KFC.
Please enjoy both the first and second waves!
(Translated from Japanese)
Buy Collaboration Sets to Get Newly Drawn Illustration Items!
Umamusume Collaboration Campaign Special SiteWhen you purchase a collaboration set, you will receive one newly drawn illustration item per set.
The first wave features Collaboration-limited newly drawn illustration trading cards, while the second wave offers Collaboration-limited newly drawn illustration tin badges.
The trading cards consist of 18 variations in total: 9 normal card variations featuring the 8 characters plus an all-together group card, and 9 rare card variations featuring printed signatures of the Umamusume voice actors for each character plus an all-together group card.
The tin badges feature all 8 characters, making a total of 8 variations.
They are all so charming that you'll want to collect them all!
Collaboration Sets Include Serial Codes Redeemable for In-Game Items!
![Support Card '[Bite Into a Smile] Red Desire'](https://i0.wp.com/uploads.saigacdn.com/2026/07/umamusume-kfc-collaboration-announcement-aug2026-03.jpg)
Furthermore, purchasing a collaboration set grants a serial code redeemable for the in-game support card, [Bite Into a Smile] Red Desire, and recovery items, KFC Crispy & Dip Sauce x2 and KFC Fries & Shake-Shake Spice x2.
The support card features a special design depicting Red Desire, Buena Vista, and Colonel Gold Ship.
The recovery items are themed around the Uma-Uma Cobb Mayo Dip Sauce for the first wave and the Carrot Occhahoi Shake-Shake Spice for the second wave.
Additionally, completing in-game missions unlocks KFC Goodwill Ambassador Gold Ship, an outfit wearable exclusively by Gold Ship, letting you enjoy the KFC x Umamusume collaboration both in real life and in-game!
Win Collaboration-Limited Items in a Drawing! Stamp Card
Every time you purchase a collaboration set, the KFC Net Order app adds a stamp to your stamp card.
Stamps from the 97th one onward become different original stamps, and depending on the number of stamps you collect, you can enter a drawing to win luxurious prizes:
- 1 stamp: Collaboration-limited newly drawn illustration straps (40 of each across all 8 variations)
- 3 stamps: Collaboration visual diorama acrylic stands (50 winners)
- 8 stamps: Cast autographed collaboration visual board
Collaboration Song Gabutto! Now Available!
To commemorate the collaboration, the original song, Gabutto!, is now available!
The eight Umamusume featured in the key visual sing the song.
During the campaign period, select KFC stores will play this song as in-store BGM. Fans can also stream it on platforms such as Apple Music, Spotify, Amazon Music, and YouTube Music, or listen via the in-game jukebox, Uma Uta Jukebox.
Listen to Gabutto! both in stores and in-game to immerse yourself in the worldview!
Sagamihara Onodai Store Becomes a Special Umamusume Collaboration Design?! A Wrapped Store Immersed in the Worldview Appears
Umamusume Collaboration Campaign Special SiteThe KFC Sagamihara Onodai Store, which reopened in April 2026 as a next-generation KFC model store, will feature a special design makeover during the collaboration period!
The exterior will display newly drawn illustration designs created specifically for this collaboration, while life-sized panels of the eight Umamusume featured in the key visual decorate the store interior.
In addition, the walls and pillars will feature custom collaboration graphics.
It's sure to be a highly photogenic spot, so be sure to pay a visit!
| Store Overview | |
|---|---|
| Store Name | KFC Sagamihara Onodai Store |
| Address | 6-5-14 Onodai, Minami-ku, Sagamihara City, Kanagawa Prefecture |
| Campaign Period | Wednesday, August 12 – Wednesday, September 30 |
| Business Hours | Weekdays 10:00 AM - 10:30 PM / Weekends & Holidays 10:00 AM - 10:30 PM |
Buy Collaboration-Limited Sets to Get Exclusive Newly Drawn Illustration Items!
／#ウマ娘のウマウマケンタッキー
詳細情報解禁🎊
＼コラボ第1弾は
ウマ娘のウマウマ！コブマヨディップセット🍗セットにはコラボ限定アイテムも付属！
さらに、プレゼントキャンペーンも開催します🎉➡https://t.co/J5S60uRvxE#KFC #ウマ娘 #ケンタッキー pic.twitter.com/sjSBsnEu21
— ケンタッキーフライドチキン🍗 (@KFC_jp) July 30, 2026
With original collaboration products, songs, and limited items, this collaboration campaign is irresistible for fans.
Let's enjoy both the first and second waves to our heart's content!
For full collaboration details, please check the Umamusume Collaboration Campaign Special Site.
