Voodoo, a French game company known as the largest player in the hypercasual game genre, has acquired BeReal., a social network popular among young people.
The acquisition price amounts to 500 million euros (more than 582 million USD).
Voodoo Acquires BeReal., the Un-Aesthetic Social Network
Voodoo is a major mobile app and game publisher that distributes so-called free-to-play mini-games.
It has over 150 million active users, and the total downloads of its distributed games are over 7 billion.
BeReal., which Voodoo acquired, is a photo-sharing app with 40 million users.
It is a social network focused on what you are doing right now, and the rule is to take and share a photo within 2 minutes after receiving a random notification. The user base is expanding among young people, especially Generation Z in Japan.
Attention is now gathering on what kind of effect the collaboration between Voodoo, the largest mobile game publisher, and BeReal., the currently most energetic social network, will produce in the future.
More details on the purpose and outlook of the acquisition are available on the Voodoo official site.
