ZETA DIVISION, a gaming lifestyle brand that fields multiple esports teams across titles such as VALORANT and Brawl Stars, has announced that it has entered into a sponsorship agreement with energy drink brand Red Bull.

ZETA DIVISION × Red Bull Sponsorship Partnership

WIN WITH WINGS pic.twitter.com/vjE9U0dvtV

— ZETA DIVISION (@zetadivision) April 1, 2024

Gaming lifestyle brand ZETA DIVISION and energy drink brand Red Bull have officially signed a sponsorship deal.
A collaboration video featuring TENNN, ta1yo, ’Sekiyuta‘, and others has also been released.

Background of the sponsorship

Red Bull is widely known for supporting and producing boundary-pushing content across a wide range of fields, including action sports, motorsports, and esports.
Most recently, it even made headlines with footage captured by the world’s fastest drone filming an F1 car at full speed.

As a brand that continues to push the limits, Red Bull is a perfect match for ZETA DIVISION’s vision of “creating a new gaming culture.”
ZETA DIVISION shared the following comment regarding the partnership.

With this sponsorship agreement, we are confident that an incredibly powerful synergy will be created, with Red Bull “giving wings” to ZETA DIVISION as we continue our challenge to become a globally recognized esports brand born in Japan.
Going forward, ZETA DIVISION and Red Bull will not only support team activities, but also work together to plan a variety of initiatives that our community can enjoy. Please stay tuned.

ZETA DIVISION Official Website

“Support ZETA DIVISION with Red Bull!” Campaign

To celebrate the sponsorship between ZETA DIVISION and Red Bull, a giveaway campaign is now underway, with a total of 100 winners receiving a special kit that includes exclusive Red Bull × ZETA DIVISION stickers.
In addition, five lucky winners will also receive a new uniform signed by the players.

To enter, simply follow Red Bull Gaming Japan on X (@RedBullGamingJP) and ZETA DIVISION on X (@zetadivision), then repost the designated campaign post.
The campaign runs from Tuesday, April 2, 2024 at 12:00 PM to Sunday, April 7, 2024 at 11:59 PM (JST).
For full terms and conditions, please visit the official Red Bull website.

🪽ついにZETA DIVISIONが翼をさずかった🪽#翼をさずかれZETA 特別キットが100名様に当たる🎁
ラッキーな5名様にはサイン入りの新ユニフォームも入ってる⁉️✨

⚡️応募方法⚡️
①@RedBullGamingJP @zetadivisionをフォロー
②この投稿をリポスト

🗓️4/7(日) 23:59までhttps://t.co/dJec063zPQ pic.twitter.com/fGwSSGpxCQ

— レッドブルゲーミング🎮️ (@RedBullGamingJP) April 2, 2024