Suntory Coffee "BOSS" and the nationally popular RPG "Dragon Quest" (hereafter referred to as "DQ") have collaborated to create a new product, "BOSS QUEST: The Deep Roast You've Reached", which will go on sale nationwide on Tuesday, September 2, 2025! In addition, a campaign to win a " Loto's BOSS Jacket " and other prizes will be held to commemorate this collaboration.
New "BOSS QUEST" product: "BOSS QUEST: The Deep Roast You've Reached" that arrived at the end of its journey.
The "BOSS" and "DQ" collaboration has been realized! "BOSS QUEST" will go on sale nationwide on September 2, 2025 (Tuesday). This product features...
- Dot picture design associated with "DQ"
- Strong aroma and deep flavor achieved by "Sizzle" roasting (roasting beans in a short time at a high temperature)
The "Sizzle" roasting (roasted beans roasted in a short time and at a high temperature) gives the coffee a strong aroma and a deep flavor...! The slime and black window remind you of your adventures. Enjoy the "Critical Hit"!
Renewal of main products!
To commemorate the collaboration, five mainstay products will be renewed...
- Boss Rainbow Mountain Blend
- Boss Luxurious Lightly Sweetened
- Boss Black
- Boss Cafe au Lait
- Premium Boss
as a "DQ Occupation Can"! A total of 24 kinds of occupation cans will be released, including those of the "DQ III" characters such as the "Hero" and "Wizard", and monsters such as "Zoma". Why don't you try to complete all of them?
"BOSS x DRAGON QUEST" campaign: buy a six-can pack to win a lotto!
A campaign to win a "Loto's BOSS Jacket" and an "Original QUO Card" will be held! Send in the application postcard printed on the back of the 6-can pack to enter the campaign!
- Entries must be postmarked by November 30, 2025 (Sun.).
- [5 pack course] Lotto's Boss Jean 30 people
- [1 pack course] Original QUO card 500 yen x 3 sets (total 1,500 yen) 3,000 winners
Original T-shirts will be awarded on the spot! Campaign
A lottery campaign will be held to win "DQ occupation T-shirts" featuring a total of 10 different occupations, "PayPay points" and other prizes! You can enter the campaign by using the 2D code on the "BOSS" product! Be sure to enter!
- Application period: September 1, 2025 (Monday) 9:00 - February 1, 2026 (Sunday) 23:59
- [Prize A] Dracula occupation T-shirts (total 10 kinds): 150 winners each x 10 kinds, 1,500 winners
- [Prize B] PayPay points worth 10 yen for 98,500 winners
For details of the campaign, check the official SUNTORY website and BOSS official X account (@_craftboss )!
ダーマ神官さんに相談してみました。#BOSSQUEST https://t.co/drrgLZirm7 pic.twitter.com/KtaItBKlkZ
— ドラゴンクエスト宣伝担当 (@DQ_PR) July 31, 2025
| Product Outline | ||
|---|---|---|
| Product name | BOSS QUEST: The Deep Roast You've Reached | |
| Volume | 185g can | |
| Suggested retail price (excluding tax) | 140 yen | |
| Packing | 30 cans | |
| Release date | September 2, 2025 (Tuesday) | |
