Square Enix has announced that it will host the " SQUARE ENIX POP UP STORE " at the Daimaru Shinsaibashi and Daimaru Tokyo stores to commemorate the 25th anniversary of " Final Fantasy X. "
The store will open on Friday, July 3, 2026, at the Daimaru Shinsaibashi store, and on Friday, July 17, 2026, at the Daimaru Tokyo store.
The “SQUARE ENIX POP UP STORE” is coming to the Daimaru Shinsaibashi and Daimaru Tokyo stores!
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- FINAL FANTASY X 25周年記念 –
🛒SQUARE ENIX POP UP STORE🛍️
大丸心斎橋店・大丸東京店で開催決定🎊
＼#FF10 のアイテムが多数登場！
25周年記念アートの壁面デザインや
イラストパネルの展示も🖼️🔷心斎橋店 7/3(金)～8/30(日)
🔷東京店 7/17(金)～8/3(月)🌐https://t.co/Ru2ItPndEp… pic.twitter.com/ZhYtnNAfwE
— FF公式／FINAL FANTASY (@FinalFantasyJP) June 19, 2026
To commemorate the 25th anniversary of "Final Fantasy X" on Sunday, July 19, 2026, the " SQUARE ENIX POP UP STORE " will be held at the Daimaru Shinsaibashi and Daimaru Tokyo stores.
In addition to merchandise sales, the venue will feature wall displays of 25th-anniversary commemorative art and mini panels of stylized illustrations.
A giveaway campaign will also be held in collaboration with the pop-up store “FINAL FANTASY X 25th ANNIVERSARY × DAIMARU MATSUZAKAYA COLLECTION,” a joint project with Daimaru Matsuzakaya Department Store.
Event Overview
Daimaru Shinsaibashi Store
- Dates: July 3 (Fri) – August 30 (Sun), 2026
- Hours: 10:00 a.m. – 8:00 p.m.
- Venue: Daimaru Shinsaibashi Store, Main Building 9th Floor, Event Space (1-7-1 Shinsaibashi-suji, Chuo-ku, Osaka City, Osaka Prefecture)
Daimaru Tokyo Store
- Dates: Friday, July 17, 2026 – Monday, August 3, 2026
- Hours: 10:00 a.m.–8:00 p.m. *Closes at 6:00 p.m. on the final day
- Venue: Daimaru Tokyo Store, 11th Floor Event Hall (1-9-1 Marunouchi, Chiyoda-ku, Tokyo)
List of Featured "Final Fantasy X" Items
Final Fantasy X Tidus Shoulder Bag
PR TIMES- Price: 5,280 yen (tax included)
Final Fantasy X Large Tote Bag – Yuna
PR TIMES- Price: 6,050 yen (tax included)
Final Fantasy X Glitter Keychain: Fraternity
PR TIMES- Price: 1,980 yen (tax included)
Final Fantasy X 25th ANNIVERSARY Crepe-Style Drawstring Pouch
PR TIMES- Price: 3,080 yen (tax included)
Final Fantasy X 25th ANNIVERSARY Acrylic Keychain
PR TIMES- Price: 1,650 yen (tax included)
Final Fantasy X 25th ANNIVERSARY Clear File Set
PR TIMES- Price: 1,100 yen (tax included)
Final Fantasy X Tidus & Yuna Accessory Pin Badge Set
PR TIMES- Price: 3,080 yen (tax included)
Final Fantasy X 25th ANNIVERSARY T-Shirt
PR TIMES- Price: 4,620 yen (tax included)
Final Fantasy X Plush Illustration Acrylic Charm Moogle Set
PR TIMES- Price: 1,650 yen (tax included)
Final Fantasy X Series Mini Clear Poster Collection
PR TIMES- Price: Box of 12: 11,880 yen (tax included) / Single item: 990 yen (tax included)
- 12 varieties total, sold at random
Final Fantasy X Trading Character Acrylic Stickers
PR TIMES- Price: Box of 12 bags: 10,560 yen (tax included) / Single item: 880 yen (tax included)
- 12 varieties total, random selection
Final Fantasy X Series Magnet Collection
PR TIMES- Price: Box of 12 pieces: 10,560 yen (tax included) / Single piece: 880 yen (tax included)
- 12 varieties total, random selection
Final Fantasy X Series Logo Clear Stickers
PR TIMES- Price: 1,320 yen (tax included)
ONE-TOUCH EDGE FINAL FANTASY SPECIAL EDITION Yuna Wedding Dress
PR TIMES- Price: 2,750 yen (tax included)
Final Fantasy X Mini Acrylic Block Collection
PR TIMES- Price: 400 yen per play (tax included)
- Capsule Toy Products
Final Fantasy X Character Tag Keychains
PR TIMES- Price: 400 yen per play (tax included)
- Capsule Toy
Final Fantasy X Plush Toy <Tidus>
PR TIMES- Price: 4,400 yen (tax included)
Final Fantasy X Plush <Yuna>
PR TIMES- Price: 4,400 yen (tax included)
FINAL FANTASY X LP Vinyl Set -Eternal Calm-
PR TIMES- Price: 9,350 yen (tax included)
[Official Store Exclusive] In Zanarkand Compilation Album
PR TIMES- Price: 2,420 yen (tax included)
FINAL FANTASY X - House Grooves
PR TIMES- Price: 3,300 yen (tax included)
- Scheduled to go on sale Wednesday, July 22, 2026
FINAL FANTASY X 25th Anniversary Memorial Album <HD Remastered Edition>
PR TIMES- Price: 3,520 yen (tax included)
- Includes bonus items; available while supplies last
FINAL FANTASY X 25th Anniversary Visual Art Book -Eternal Spira-
PR TIMES- Price: 2,750 yen (tax included)
- Includes bonus items; available while supplies last
FINAL FANTASY X Aurora Art: "Macalania Forest: Sacred Spring"
PR TIMES- Price: 5,500 yen (tax included)
A promotional giveaway campaign is also being held in collaboration with the Daimaru Matsuzakaya Department Store pop-up store
A pop-up store in collaboration with Daimaru Matsuzakaya Department Store, titled “FINAL FANTASY X 25th ANNIVERSARY × DAIMARU MATSUZAKAYA COLLECTION,” will also be held simultaneously.
Apparel and accessories reimagined around the themes of the transience and beauty of “FINAL FANTASY X” will be on sale.
A campaign is also being held where customers who bring a receipt from either the “SQUARE ENIX POP UP STORE” or the “FINAL FANTASY X 25th ANNIVERSARY × DAIMARU MATSUZAKAYA COLLECTION” to the other venue will receive a bonus item based on their purchase amount.
In the first phase, for every 6,600 yen (tax included) spent, you’ll receive a random rubber coaster (8 designs total); in the second phase, for every 3,300 yen (tax included) spent, you’ll receive a random cup marker (8 designs total).
Venue 1: SQUARE ENIX POP-UP STORE
- Daimaru Shinsaibashi Main Building, 9th Floor, Event Space: July 3 (Fri) – August 30 (Sun)
- Daimaru Tokyo Store, 11th Floor, Event Hall: July 17 (Fri) – August 3 (Mon)
Venue 2: FINAL FANTASY X 25th ANNIVERSARY × DAIMARU MATSUZAKAYA COLLECTION
- Daimaru Shinsaibashi Store, Main Building 9th Floor, Rest Area: Friday, July 3 – Tuesday, July 21
- Daimaru Tokyo Store, 1st Floor, Event Space: July 15 (Wed) – July 28 (Tue)
First Release: Rubber Coasters
- Receive one random coaster from a set of 8 varieties with every 6,600 yen (tax included) purchase
- Daimaru Shinsaibashi Store: Starting Friday, July 3, 2026
- Daimaru Tokyo Store: Venue 1: Friday, July 17, 2026 – / Venue 2: Wednesday, July 15 –
- Offer ends when supplies run out
Series 2: Cup Markers
- Receive one random card from a set of 8 with every 3,300 yen (tax included) purchase
- Daimaru Shinsaibashi Store: Starting Friday, July 17, 2026
- Daimaru Tokyo Store: Starting Friday, July 24, 2026
- While supplies last
For details, please visit the "SQUARE ENIX POP UP STORE" special website.
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