AI" is an indispensable part of the next generation of digital technology, with new innovations being made every season. This time, we went undercover at the " ASUS JAPAN 2025 Notebook PC New Product Announcement " held at a certain location in Tokyo! I had a chance to experience the new notebook PC " ASUS Zenbook SORA "!
ASUS Japan 2025 Notebook PC Launch" for the Next Generation of AI PCs
Saiga NAKThe "ASUS Japan 2025 Notebook PC New Product Launch" attracted a lot of attention.
David Chu emphasized the Japanese market situation after the launch of the ASUS Vivobook S15 S5507QA in June 2024. ASUS has the No. 1 market share in Japan for Copilot+PCs.
Leon Chen introduced the AUS AI PC strategy so far. ASUS has...
- Advanced AI: NPU 40TOPS or more, GPU mounted
- Copilot+PC: NPU 40TOPS or more
- Everyday AI: NPU equipped
ASUS has developed a wide range of AI PCs in three categories to meet the needs of a variety of users.
As a hint for the next new product, we focused on the portable demand of Japanese users. The average commuting time to and from work in the suburbs of Tokyo is 1 hour and 42 minutes. After finding in a survey that many of them use notebook PCs while traveling, ASUS developed the " just-right notebook PC " with "thinness, lightness, and operating time" in mind.
The difference is lightness. ASUS Zenbook SORA
The new model in the Zenbook series, the " ASUS Zenbook SORA," is the result of this process. This model was announced as "ASUS Zenbook A14" at "CES 2025" held in Las M. Bisons, U.S.A. in January 2025, but a unique product name was adopted for the Japanese market.
The name "SORA" comes from the Japanese word for "sky. It is a super-lightweight PC, weighing only 899g or less.
The lineup includes the "UX3407QA," a lower-end model equipped with the latest Qualcomm Snapdragon X processor series, and the "UX3407RA," an upper-end model equipped with the Qualcomm Snapdragon X Elite processor series. The lineup includes the "UX3407QA" and the "UX3407RA".
Of course, the main unit is not only lightweight. The UX3407RA has an overwhelmingly long operating time of up to approximately 29 hours. The "UX3407RA" boasts specifications of up to 1TB and32GB memory.
Based on research showing that Japanese users are more conscious of coordinating their fashion and personal belongings when commuting to and from work, the new models are available in two colors, Zabriskie Beige andIcelandic Gray.
The use of proprietary ceramics on the top panel, keyboard surface, and bottom panel makes it surprisingly light and stylish.
The huge touchpad has shortcuts for volume control, brightness control, and video fast forward/rewind.
The next speaker, Takushi Ozawa from Microsoft Japan, introduced the "Copilot+PC" again.
Copilot+PC" is a generic term for next-generation PCs equipped with an NPU specialized for AI processing in addition to conventional CPUs and GPUs. In particular, the minimum hardware requirement for NPUs is 40 trillion times per second, or "40 TOPS," so if you purchase a "Copilot+PC," you can be sure to optimize a variety of tasks with the new era of AI. More innovation, more value.
Copilot+PC has been designed to...
- Image creator: generates images according to prompts
- Co-Creator: Generate images based on drawings and sketches
- Live Captioning: Generate subtitles in real-time and translate them at the same time
- Windows Studio Effects: Improve the quality of your video calls with camera blurring, eye tracking, filters, etc.
...and other AI features were available free of charge and without any credit limit. However! These features continue to evolve. And more...
- Recall: search later for what you saw on your PC
- Click to Do: Easy actions on on-screen text and images
- Improved Windows Search: Natural language search in File Explorer and more
- Super Resolution (Photo): Turn low-resolution photos into high-resolution ones
- Generated Fill (Paint ): AI-generated images added naturally to existing images
- Generated Delete (Paint/Photo ): Delete unwanted objects in existing images
Some preview versions are now being tested. With Windows 10 support ending on Tuesday, October 14, 2025, now is the time to buy an AI-powered "Copilot+PC"!
Mr. Hiroshi Izumi of Qualcomm, a well-known SoC maker for mobile and laptop devices, introduced Snapdragon.
The Snapdragon X series offers a uniform 40 TOPS NPU, although CPU and GPU performance varies by model. In other words, adopting Snapdragon X automatically means that some of the hard requirements of "Copilot+PC" are met.
As mentioned above, the lower-end ASUS Zenbook SORA "UX3407QA" is equipped with Snapdragon X, while the higher-end model "UX3407RA" is equipped with Snapdragon X Elite.
The "UX3407QA" will be available from 179,800 yen (including tax) and the "UX3407RA" from 214.800 yen (including tax) on Wednesday, February 5, 2025! For detailed specifications, please visit the "ASUS Zenbook SORA" product page.
| Product Outline | ||
|---|---|---|
| Model number | UX3407QA | UX3407RA |
| Color | Zabriskie beige, Icelandic gray | |
| OS | Windows 11 Home 64 bit | |
| CPU | Snapdragon X X1-26-100 processor | Snapdragon X Elite X1E-78-100 processor |
| Graphics | Qualcomm Adreno GPU (built into CPU) | |
| AI function | Qualcomm Hexagon NPU 45TOPS | |
| Display | 14.0", 1,920 x 1,200 dots, 60Hz, non-glare | 14.0", 1,920 x 1,200 dots, 60Hz, glare |
| Main memory | 16GB LPDDR5X-8448 | 32GB LPDDR5X-8448 |
| Storage Device | SSD 512GB | SSD 1TB / 512GB |
Tie-ups with influencers such as Jane Zeun
Jane Zeun @jeeunso4you, a college student YouTuber who runs the YouTube channel " Jane Zeun," also took the stage as a special guest at the presentation. She posted a vlog of her actual use of the "ASUS Zenbook SORA" at the university.
Other than that...
- Pen Online Ryoko Iwata
- in living.
- pike channel
- Taisei Yamazaki
- MM
We are planning to release a series of videos in collaboration with artists and YouTube channels such as
ASUSの最新ノートPC「ASUS Zenbook SORA」が発表されました?
約899g〜という超軽量ボディなのにCopilot+ PCで裏付けされた高性能‼️
まだまだ進化する次世代のAI PCは17万円台から?#差は軽さ #ZenbookSORA pic.twitter.com/7QdM8qgOrm— Saiga NAK (@saiganak) February 4, 2025
Sorry, this article is only available in Japanese and 繁體中文. at the moment.
