The Second Installment of the “BOSS × Pokémon 30th Anniversary” Collaboration! Campaign Underway to Win BOSS Denim Jackets Featuring Venusaur, Charizard, and Blastoise

<p>In addition, new products will go on sale starting Tuesday, September 1, 2026, and BOSS’s five flagship products will be relaunched with new designs as the second installment of the “Pokémon Pokédex Cans” series.</p>

<h3>The new product “BOSS Battle-Tested Low-Sugar” is now on sale!</h3>
<figure><img src="https://i0.wp.com/uploads.saigacdn.com/2026/07/pokemon-30th-boss-collab-announcement-second-01.jpg" alt="Boss Battle-Tested Low-Sugar" loading="lazy"></figure>
<p>A new product created specifically for this collaboration, "<b>Boss: Battle-Tested Low-Sugar</b>," will go on sale on Tuesday, September 1, 2026.
The packaging prominently features the name “Veteran Low-Sugar” in the center, embodying the desire to inspire all working people who have overcome “veteran trials” through their history and journey.
Furthermore, the sides of the label proudly feature Bulbasaur, Charizard, and Blastoise—the final evolved forms of the “Starting Pokémon” from *Pokémon Red and Green*—depicted as “partners who have overcome countless battles.”</p>

<p>During the development of the blend, the team reportedly created over 100 prototype blends in pursuit of a flavor worthy of the name.
Characterized by a bold flavor with bitterness and richness that conveys the depth of “battle-hardened” experience, this blend was named “<b>Full Power Blend Lv. 100</b>.”
It can truly be said that this product was developed specifically for this design. </p>

<h3>A campaign to win a “Battle-Hardened Boss Denim Jacket” is now underway!</h3>
<figure><img src="https://i0.wp.com/uploads.saigacdn.com/2026/07/pokemon-30th-boss-collab-announcement-second-02.jpg" alt=""Campaign to Win a "Veteran Boss Denim Jacket"" loading="lazy"></figure>
<p>A campaign is underway where you can win a "Veteran Boss Denim Jacket" and other prizes by purchasing a 6-can pack of eligible products.
Prizes include three types of “Veteran Boss Denim Jackets” featuring designs of <b>Bulbasaur, Charizard, and Blastoise</b>—the final evolved forms of the first three Pokémon from the Kanto region. </p>

<figure><img src="https://i0.wp.com/uploads.saigacdn.com/2026/07/pokemon-30th-boss-collab-announcement-second-03.jpg" alt="Veteran Boss Denim Jacket" loading="lazy"><figcaption>Veteran Boss Denim Jacket</figcaption></figure>

<p>These Boss Denim Jackets feature stylish color schemes with embroidery of each Pokémon on the back.
True to the concept of “becoming your partner the more you wear it,” these Boss Denim Jackets are highly practical.</p>

<h4>Entry Period</h4>
<ul>
<li>August 31, 2026 (Mon) 9:00 AM – November 30, 2026 (Mon) 11:59 PM</li>
</ul>

<h4>Prizes</h4>
<ul>
<li>5-Pack Option: “Veteran Boss Denim Jacket” (all 3 designs)—5 winners per design</li>
<li>1-Pack Option: “BOSS Original QUO Card” worth 1,500 yen – 3,000 winners</li>
</ul>

<h3>BOSS packaging has been redesigned with a Pokémon theme once again!</h3>
<figure><img src="https://i0.wp.com/uploads.saigacdn.com/2026/07/pokemon-30th-boss-collab-announcement-second-04.jpg" alt="Pokémon Encyclopedia Cans, Series 2" loading="lazy"></figure>

<p>To commemorate this collaboration,<mark>starting Tuesday, September 1, 2026,</mark>the packaging for the following products will be redesigned as the "<b>Pokémon Encyclopedia Cans, Series 2</b>."</p>

<ul>
<li>Boss Rainbow Mountain Blend</li>
<li>Boss Deluxe Lightly Sweetened</li>
<li>Boss Unsweetened Black</li>
<li>Boss Café au Lait</li>
<li>Premium Boss Lightly Sweetened</li>
</ul>

<figure><img src="https://i0.wp.com/uploads.saigacdn.com/2026/07/pokemon-30th-boss-collab-announcement-second-05.jpg" alt="Pokémon Pokédex Cans, Series 2" loading="lazy"><figcaption>Pokémon Pokédex Cans, Series 2</figcaption></figure>
<p>"Pokémon Pokédex Cans, Series 2" features a grand gathering of the "Starting Trio" from the Kalos, Alola, Galar, and Paldea regions, along with Pikachu!</p>

<p>The suggested retail price is <mark><b>165 yen (excluding tax)</b></mark>.
Additionally, the contents of the "Boss Café au Lait" will be updated.</p>

<tbody>
<tr>
<th colspan="2" style="text-align:center;background-color:#ccc">Product Overview</th>
</tr>

<tr>
<th width="">Product Name</th>
<td>Boss Rainbow Mountain Blend<br>
Boss Luxurious Low-Sugar<br>
Boss Unsweetened Black<br>
Boss Café au Lait<br>
Premium Boss Lightly Sweetened</td>
</tr>

<tr>
<th>Net Weight</th>
<td>185g (can)</td>
</tr>

<tr>
<th>Suggested Retail Price</th>
<td>165 yen (excluding tax)</td>
</tr>

<tr>
<th>Release Date</th>
<td>September 1, 2026 (Tue)</td>
</tr>
</tbody>
</table>

<h3>Win a Pokémon Footprint T-Shirt (Series 2) on the spot! Campaign also underway</h3>
<figure><img src="https://i0.wp.com/uploads.saigacdn.com/2026/07/pokemon-30th-boss-collab-announcement-second-06.jpg" alt="Win a Pokémon Footprint T-Shirt (Series 2) on the Spot!Campaign" loading="lazy"></figure>

<p>A campaign is also being held where you can enter via the QR code on eligible "BOSS" products for a chance to win "Who Left These Footprints? T-shirts (4 designs total)" or "Gift Pay Points."</p>

<figure><img src="https://i0.wp.com/uploads.saigacdn.com/2026/07/pokemon-30th-boss-collab-announcement-second-07.jpg" alt="Whose Footprint Is This?T-shirt" loading="lazy"><figcaption>Who Left These Footprints? T-shirt</figcaption></figure>

<h4>Entry Period</h4>
<ul>
<li>September 1, 2026 (Tue) 9:00 AM – January 31, 2027 (Sun) 11:59 PM</li>
</ul>

<h4>Prizes</h4>
<ul>
<li>"Whose Footprints Are These?" T-shirts (4 designs total; 375 winners per design)</li>
<li>10-yen "GiftPay Points" (98,500 winners)</li>
</ul>

<h3>Craft Boss packaging has also been redesigned with a Pokémon theme!</h3>
<figure><img src="https://i0.wp.com/uploads.saigacdn.com/2026/07/pokemon-30th-boss-collab-announcement-second-08.jpg" alt="Relaxing Labels with Pokémon" loading="lazy"></figure>

<p>To commemorate this collaboration,<mark>starting Tuesday, September 1, 2026,</mark>the packaging for the following products will be redesigned as "<b>Pokémon Relaxed Labels</b>."</p>

<ul>
<li>Craft Boss Black</li>
<li>Craft Boss Latte</li>
<li>Craft Boss Unsweetened Italiano</li>
</ul>

<figure><img src="https://i0.wp.com/uploads.saigacdn.com/2026/07/pokemon-30th-boss-collab-announcement-second-09.jpg" alt="Relaxing with Pokémon Label" loading="lazy"><figcaption>Relaxing with Pokémon Label</figcaption></figure>
<p>The "Relaxing with Pokémon Label" features a collection of nine Pokémon known for their laid-back personalities.
</p>

<ul>
<li>Craft Boss Black: Koduck, Gombie, Doh</li>
<li>Craft Boss Latte: Nuo, Tabunne, Mahoip</li>
<li>Craft Boss Not-So-Sweet Italiano: Chiruto, Numera, Mokuro</li>
</ul>

<p>The suggested retail price for Craft Boss Black is <mark><b>240 yen (excluding tax)</b></mark>.
The other two products are priced at <mark><b>250 yen (excluding tax)</b></mark>.</p>

<table width="100%">
<tbody>
<tr>
<th colspan="2" style="text-align:center;background-color:#ccc">Product Overview</th>
</tr>

<tr>
<th width="">Product Name</th>
<td>Craft Boss Black<br>
Craft Boss Latte<br>
Craft Boss Unsweetened Italiano
</td>
</tr>

<tr>
<th>Volume</th>
<td>500 ml (PET bottle)</td>
</tr>

<tr>
<th>Suggested Retail Price</th>
<td>Craft Boss Black: 240 yen (excluding tax)<br>
Craft Boss Latte: 250 yen (excluding tax)<br>
Craft Boss Unsweetened Italiano: 250 yen (excluding tax)</td>
</tr>

<tr>
<th>Release Date</th>
<td>September 1, 2026 (Tue)</td>
</tr>
</tbody>
</table>

<h3>Win Pokémon Relax Goods!Campaign Also Underway</h3><n<figure><img src="https://i0.wp.com/uploads.saigacdn.com/2026/07/pokemon-30th-boss-collab-announcement-second-10.jpg" alt="Win Relaxing Pokémon Goods!Campaign" loading="lazy"></figure>

<p>Follow the official BOSS X account (<a href="https://x.com/_craftboss" rel="noopener noreferrer nofollow" target="_blank">@_craftboss</a>) and repost the eligible post for a chance to win original "Pokémon Relaxation Goods" in a random drawing. </p>

<p>For campaign details, visit the <a href="https://mobile.suntory.co.jp/cpn/softdrink/boss/20260729/" rel="noopener nofollow noreferrer" target="_blank">"BOSS × Pokémon 30th Anniversary" campaign site </a> or the official BOSS X account (<a href="https://x.com/_craftboss" rel="noopener noreferrer nofollow" target="_blank">@_craftboss</a>), which will be posted there in the future. </p>

<h4>Entry Period</h4>
<ul>
<li>Phase 1: Tuesday, September 1, 2026, 9:00 AM – Monday, September 14, 2026, 11:59 PM</li>
<li>Round 2: September 18, 2026 (Fri) 9:00 AM – October 1, 2026 (Thu) 11:59 PM</li>
</ul>

<h4>Prizes</h4>
<ul>
<li>Round 1: Even if something unpleasant happens at work, just zone out and “forget all about it”! Kodak’s “Forget-It” Pillow (5 winners)</li>
<li>Round 2: Hop on a giant “Do-o” and relax to your heart’s content at home! Do-o’s “Sink-In” Cushion (5 winners)</li>
</ul>

</section>