Red Bull Japan Co., Ltd. will launch the " Red Bull × Apex Legends Campaign," a collaboration with Apex Legends, at FamilyMart stores nationwide starting Tuesday, September 15, 2026.
Additionally, on Sunday, September 20, 2026, the first episode of the new YouTube show “Red Bull Point of Interest” will be recorded live at the “Red Bull Gaming Sphere On Tour” event held as part of the Tokyo Game Show 2026 (hereinafter TGS2026).
The "Red Bull × Apex Legends Campaign" kicks off September 15 at FamilyMart stores nationwide!
／
APEX LEGENDS コラボ
キャンペーン実施中⚡
＼限定デザインのVoid GENESISや
ALGS YEAR 6 Championship 観戦チケットが
手に入るチャンス🎮🪽さらに店頭では
インゲームアイテムコード付き
オリジナルカードも！📅締切：10月1日（木）23:59まで
詳細は画像からチェック👇
— レッドブル ゲーミング🎮️ (@RedBullGamingJP) September 8, 2026
Starting Tuesday, September 15, 2026, the “Red Bull × Apex Legends Campaign ” will be held at FamilyMart stores nationwide!
The campaign period and eligible products are as follows.
- Campaign Period: Tuesday, September 15, 2026, at 10:00 a.m. – Monday, September 28, 2026, at 11:59 p.m.
- Eligible Products: Red Bull Energy Drink (250 ml / 355 ml), Red Bull Sugarfree (250 ml)
Buy two Red Bull drinks and get an original card featuring in-game items!
In this campaign, when you purchase two eligible Red Bull products at participating FamilyMart stores nationwide, you’ll receive one “original card” featuring a code for in-game items.
There are 6 types of original cards in total.
Using the code included with the card, you can obtain a limited-edition “Holo Spray” for Valkyrie that can be used in “Apex Legends.”
Win an invitation to the ALGS YEAR 6 Championship, special experiences, and a limited-edition controller! Enter by registering your receipt
Additionally, when you register your receipt for eligible products via the official Red Bull LINE account, you’ll earn one point for each eligible product purchased.
Use your accumulated points to enter for prizes that let you experience the "ALGS YEAR 6 Championship" —the world’s premier official "Apex Legends" esports tournament—as well as limited-edition collaboration items available exclusively through this campaign!
Prize A: ALGS YEAR 6 Championship Invitation & Special Experience
The “Apex Legends Global Series” (ALGS ), the official esports tournament to determine the world’s best “Apex Legends” player, will be held in Sapporo, Hokkaido, in January 2027.
You could win a prize that includes not only tickets to watch this premier tournament but also a special experience!
- Enter with 10 points / 5 pairs (10 people)
Prize B: Red Bull × Apex Legends Original Void GENESIS
Red Bull, "Apex Legends," and AndGAMER team up for their first-ever collaboration!
400 winners will receive a controller featuring an exclusive collaboration design.
- Enter with 4 points / 400 winners
How to Enter
- 1. Take a photo of your receipt from an eligible FamilyMart store showing a purchase that includes the eligible product
- 2. Add the official Red Bull LINE account as a friend and post your receipt images one by one
- 3. Once you’ve earned enough points to enter for your desired prize, submit your entry via My Page
You can check the lottery results immediately after entering.
For more details on the campaign, check the official Red Bull website.
The new YouTube show "Red Bull Point of Interest," hosted by YukaF, has launched! The first episode, featuring "TGS2026," was recorded live
" Red Bull POI (Point of Interest) " is a new talk show hosted by YukaF ( @IQ200YukaF ), an Apex Legends player active on the front lines of the competitive scene, designed to help viewers enjoy the world of Apex Legends more deeply.
Each episode will feature a specific theme designated as a “POI,” with the discussion delving into the topic as if the hosts were landing right there.
In addition to ALGS recaps and match analysis, the show will feature behind-the-scenes stories not seen during tournament broadcasts, the players’ true personalities, and information on up-and-coming young players!
The first episode will be recorded on Sunday, September 20, 2026, at the “Red Bull Gaming Sphere On Tour” event within “TGS 2026,” and will be open to the public.
Guests Mia.K ( @MiaKnightley ), Meltstera ( @Meltstera ), and Umi ( @UmichanLoveti ) will participate. In addition to exclusive discussions you can only hear here, the show will feature segments created in collaboration with the live audience.
Public Recording Overview
- Date and Time: Sunday, September 20, 2026, 3:30 PM – 5:00 PM
- Location: “Red Bull Gaming Sphere On Tour” within the TGS2026 venue
- How to Attend: Starting at the venue opening time, 50 numbered tickets will be distributed on a first-come, first-served basis
The episode recorded on the day is scheduled to be released in the fall of 2026 on the official YukaF YouTube channel ( @IQ200YukaFFF ) and
the official Red Bull Play YouTube channel ( @RedBullPlay283 ).
Red Bull × "TGS2026" Collaboration!
At "TGS2026," Red Bull will set up the "Red Bull Gaming Sphere On Tour" within the venue to host game demos, community events, competitive tournaments, and live recordings.
You can enjoy an experience where you don’t just "watch" games, but also "participate" and "connect"!
Plus, on the final day, “ Red Bull Revenge” will take place, reenacting historic matches from the “Street Fighter” series.
Enjoy the excitement of TGS 2026 while sipping on Red Bull!
Why not enjoy Red Bull this fall through the “Red Bull × APEX LEGENDS” campaign and at “TGS 2026”?
Check out the Red Bull “TGS 2026” special website for details on Red Bull’s exhibition.
| Campaign Overview | |
|---|---|
| Campaign Name | Red Bull × APEX LEGENDS Campaign |
| Campaign Period | September 15, 2026 (Tue) at 10:00 AM – September 28, 2026 (Mon) at 11:59 PM |
| Participating Stores | All FamilyMart stores nationwide (including Famima!! and TOMONY) |
| Eligible Products | Red Bull Energy Drink 250 ml Red Bull Energy Drink 355 ml Red Bull Sugarfree 250 ml |
Sorry, this article is only available in Japanese and 繁體中文. at the moment.
