Red Bull Japan is launching the Red Bull × APEX LEGENDS Campaign in collaboration with Apex Legends at FamilyMart stores nationwide in Japan starting Tuesday, September 15, 2026.
Additionally, the first episode of the new YouTube show Red Bull Point of Interest will be recorded live on Sunday, September 20, 2026, at the Red Bull Gaming Sphere On Tour area within Tokyo Game Show 2026 (hereinafter TGS2026).
Note: This article is based on information released in Japan. Please refer to local official websites for campaign details in other countries or regions.
Red Bull × APEX LEGENDS Campaign Starts September 15 at FamilyMart Stores Nationwide!
／
APEX LEGENDS コラボ
キャンペーン実施中⚡
＼限定デザインのVoid GENESISや
ALGS YEAR 6 Championship 観戦チケットが
手に入るチャンス🎮🪽さらに店頭では
インゲームアイテムコード付き
オリジナルカードも！📅締切：10月1日（木）23:59まで
詳細は画像からチェック👇
— レッドブル ゲーミング🎮️ (@RedBullGamingJP) September 8, 2026
Starting Tuesday, September 15, 2026, the Red Bull × APEX LEGENDS Campaign will be held at FamilyMart stores nationwide in Japan!
The campaign period and eligible products are as follows:
- Campaign Period: Tuesday, September 15, 2026, 10:00 AM – Monday, September 28, 2026, 11:59 PM
- Eligible Products: Red Bull Energy Drink (250ml / 355ml), Red Bull Sugarfree (250ml)
Buy 2 Red Bull Cans and Receive an Exclusive Card With In-Game Items!
Under this campaign, customers who purchase two eligible Red Bull products at participating FamilyMart stores nationwide in Japan will receive one exclusive card with an in-game item code.
The exclusive cards come in six designs.
Using the code included with the card, players can obtain an exclusive Valkyrie Holospray for use inside Apex Legends.
Win ALGS YEAR 6 Championship Invitations, Special Experiences, and Exclusive Controllers! Enter by Registering Receipts
Additionally, by uploading receipts from qualifying purchases via the official Red Bull LINE account, participants earn 1 point for each eligible product purchased.
Use accumulated points to enter drawings for prizes allowing you to experience the ALGS YEAR 6 Championship—the world's premier official Apex Legends esports tournament—as well as exclusive collaboration items available only through this campaign!
Prize A: ALGS YEAR 6 Championship Invitation & Special Experience
The Apex Legends Global Series is the official esports tournament determining the world's best Apex Legends team, taking place in Sapporo, Hokkaido in January 2027.
Winners can receive prizes that include spectating this championship alongside exclusive special experiences!
- Enter with 10 points / 5 pairs (10 winners total)
Prize B: Red Bull × APEX LEGENDS Exclusive Void GENESIS
A first-ever collaboration between Red Bull, Apex Legends, and AndGAMER!
400 winners will receive controllers in an exclusive collaboration design.
- Enter with 4 points / 400 winners
How to Enter
- 1. Photograph the purchase receipt containing eligible products from participating FamilyMart stores
- 2. Add the official Red Bull LINE account as a friend and submit receipt images one at a time
- 3. Once you have accumulated enough points for your desired prize, apply via My Page
After submitting an entry, lottery results can be checked immediately.
Please check the official Red Bull website for campaign details.
New YouTube Show Red Bull Point of Interest Hosted by YukaF Launches! First Episode to Be Recorded Live at TGS2026
Hosted by competitive Apex Legends player YukaF (@IQ200YukaF), who competes at the forefront of the esports scene, Red Bull POI (Point of Interest) is a new talk show designed to explore the world of Apex Legends in greater depth.
In each episode, a specific theme is designated as a "POI," diving deep as if dropping straight into that location.
In addition to ALGS recaps and match analysis, the show will offer behind-the-scenes stories not seen on tournament broadcasts, personal glimpses of the players, and insights into up-and-coming talent!
The premiere episode will be recorded live in front of a public audience on Sunday, September 20, 2026, at Red Bull Gaming Sphere On Tour within TGS2026.
Featuring guest appearances by Mia.K (@MiaKnightley), Meltstera (@Meltstera), and Umi (@UmichanLoveti), the broadcast will feature exclusive discussions and special segments created together with the live audience.
Live Recording Overview
- Date and Time: Sunday, September 20, 2026, 3:30 PM – 5:00 PM
- Location: Red Bull Gaming Sphere On Tour inside the TGS2026 venue
- Admission: 50 numbered tickets will be distributed on a first-come, first-served basis starting from venue opening
The episode recorded on the day is scheduled for release in Autumn 2026 on YukaF's official YouTube channel (@IQ200YukaFFF) and the official Red Bull Play YouTube channel (@RedBullPlay283).
Red Bull × TGS2026 Initiatives!
At TGS2026, Red Bull will host the Red Bull Gaming Sphere On Tour within the venue, offering hands-on demos, community activities, competitive events, and live recordings.
Visitors can enjoy experiences that go beyond simply watching games to participating and connecting!
Furthermore, on the final day, Red Bull Revenge will be held to reenact historic legendary showdowns from the Street Fighter series.
Grab a can of Red Bull and soak in the excitement of TGS2026!
This Autumn 2026, why not enjoy Red Bull through the Red Bull × APEX LEGENDS Campaign and TGS2026?
Check out Red Bull's exhibition lineup on the Red Bull TGS2026 special website.
| Campaign Overview | |
|---|---|
| Campaign Name | Red Bull × APEX LEGENDS Campaign |
| Campaign Period | Tuesday, September 15, 2026, 10:00 AM – Monday, September 28, 2026, 11:59 PM |
| Participating Stores | FamilyMart stores nationwide in Japan (including Famima!! and TOMONY) |
| Eligible Products | Red Bull Energy Drink 250ml Red Bull Energy Drink 355ml Red Bull Sugarfree 250ml |
