Release Date for Hello Kitty Party Land, the 1st Sanrio Games Title, Set for October 29! Exclusive Pre-Order Bonus Includes Kitty Keychain

Sanrio Company, Ltd. has set the release date for Hello Kitty Party Land, the first game title from its proprietary gaming brand Sanrio Games, for Thursday, October 29, 2026!
Furthermore, pre-orders for the physical edition opened on Wednesday, June 10, 2026.
(Note: This article features information released in Japan. Please refer to the respective local official websites (USA/JPN) for availability, pricing, and set contents in each country or region.)

A Grand Total of Over 145 Sanrio Characters Appear! Featuring Over 45 Types of Mini-Games

Hello Kitty Party Land (USA/JPN) is a game set in a town where many Sanrio characters appear. Players can enjoy mini-games and board games together with Sanrio characters through their own custom-created avatar.
A grand total of over 145 Sanrio characters will appear, including 16 characters that players can choose as partners in the game.

The game features over 45 types of mini-games packed with the charm of Sanrio characters, allowing players to see their adorable appearances and even unexpected sides that they rarely show.
All mini-games are cooperative games based on the theme of "Minna Nakayoku" (Getting Along Together), and players can enjoy them not only in single-player mode but also with up to 4 players, including friends and family.

Aside from mini-games, the title features a wide variety of content such as board games, avatar customization, sticker collecting, and fishing.
With intuitive controls that children and adults alike can enjoy, players can play alone or with everyone.

Bonus Information Unveiled!

Physical Edition Limited Quantity Bonus: "Hello Kitty Plush Keychain"

PR TIMES

Purchasing the physical edition includes a Hello Kitty Plush Keychain.
It features neon colors inspired by the game's world and is designed exclusively for this title.

Digital Edition Early Purchase Bonus: "Avatar T-Shirt with Over 80 Selectable Sanrio Characters"

PR TIMES

Purchasing the digital edition by Thursday, January 28, 2027 at 11:59 PM grants an avatar T-shirt (downloadable content) that players can use in-game.
For the T-shirt design, players can choose their favorite character from over 80 options and enjoy dressing up their avatar in their favorite Sanrio character's T-shirt.

Sanrio Shop & Sanrio Online Shop Exclusive Set

PR TIMES

Sanrio plans to sell a Sanrio Shop & Sanrio Online Shop Exclusive Set at Sanrio direct retail stores nationwide, Sanrio corners in department stores (excluding some stores), and the main Sanrio Online Shop.
In addition to the various bonuses included with the physical edition and early purchase digital edition, this limited-quantity special exclusive set includes a character figure set and an NFC-enabled special card that unlocks Sanrio characters in exclusive costumes.

The set contents are as follows:

• Nintendo Switch Game Software Hello Kitty Party Land (Physical Edition)
• Character Figure Set (Hello Kitty, My Melody, Pompompurin, Cinnamoroll, Kuromi)
• NFC-Enabled Special Card (Characters in the fruit design costume from the Plush Keychain MASCOT)
• Hello Kitty Plush Keychain
• Avatar T-Shirt with Over 80 Selectable Sanrio Characters

Please check the official "Sanrio Games" X account (@SanrioGames_GL) and the official Hello Kitty Party Land website (USA/JPN) for future updates.

Hello Kitty Party Land 🎀 New Trailer & Release Date!⁠
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Check out the new trailer for Hello Kitty Party Land, a party game for Nintendo Switch/Nintendo Switch 2!⁠ Launching October 29, 2026✨️ Learn more: https://t.co/2zs97XEWTD#sanrio #sanriogames pic.twitter.com/8SBtRB6o0s

— Hello Kitty (@hellokitty) June 10, 2026