Collaboration between "Squid Game 2" and "ZONe ENERGY"! Limited collaboration cans and campaign!

The energy drink brand " ZONe ENERGY " announced today that it will collaborate with the Netflix series " Squid Game" Season 2. From November 11, 2024 (Monday), the limited collaboration cans with "Squid Game" character designs will be available for purchase under the theme of "Extreme Challenge".

The squid collaboration will be held this winter!

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The "Squid Game" series was the biggest hit in Netflix history at the time. This time, a collaboration will be held to commemorate the world exclusive distribution of the Netflix series "Squid Game" Season 2.

The theme is "Extreme Challenge!

The worldview of "Squid Game," in which players use their concentration and wits to break through extreme situations through games, and ZONe Energy, which advocates the "release of new talents," have come together in this collaboration. This time, they collaborated on the theme of "extreme challenge!

The key visual is Yeonhee, a well-known character from "Squid Game," in ZONe Energy's version! The collaboration is scheduled to start on Monday, November 11, 2024.

Original collaboration cans will be available!

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This limited-edition product, featuring the iconic "Squid Game" characters Yeonhee, Pink Guard, and Frontman, is the first can in the "HYPER ZONe" series to feature an original design! The special design also allows you to watch the original collaboration movie through the 2D code printed on the can!

The "Squid Game 2 x ZONe ENERGY" special movie is now available!

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A special movie commemorating this collaboration will be available on the official website from November 11, 2024 (Monday)! The movie will feature "Kakusei Yonghi" awakened by energy, and will include familiar scenes from the "Squid Game" and catchy advice on how to participate in this collaboration.

Campaign to win original collaboration goods!

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In addition to the original stadium jumper and knit hat, a campaign to win a ZONe Energy pink guard costume will be held to enjoy the world of the "Squid Game" in the cold winter! The campaign period is from November 11, 2024 (Monday) to January 13, 2025 (Monday) at 23:59!

For more information, please visit the OriginalApparel Campaignsite and the Original Pink Guard Costume Campaign site.

Prizes and number of winners

• Original stadium jumper, 3 kinds in total, 5 winners each, 15 winners in total
• Original Squid Knit Hat All 1 kind, 50 winners in total
• ZONe Original Pink Guard Costume, 5 winners in total (all 1 kind)

Number of Entry Points

• Original stadium jumper 4pt
• Original squid knit hat 2pt
• ZONe original pink guard costume 4pt

How to apply

Purchase a qualifying product with a sticker, add a friend to the official ZONe LINE account using the 2D code sticker on the side of the can, and join the ZONe Members Program. Points will be awarded for each bottle purchased, and the winners will be notified on the spot when they have earned enough points to apply for a prize.

A campaign to win a "Yeonhee BIG Cushion," which is available only at the store, is underway!

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Scan the 2D code from the cash-back POP at ZONe Energy stores, and you can win a "Squid Game 2" collaboration Yeonhee BIG Cushion on the spot! The campaign will run from Monday, November 11, 2024 at 10:00 to Monday, January 13, 2025 at 23:59, and a total of 10 people will win.

The Ultimate Fat-O Voting SNS Campaign!

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The Ultimate 2-O GAME Campaign will be held from Monday, November 11, 2024 at 11:00 am to Wednesday, December 25, 2024 at 23:59 pm. The prize is an electable Pay, and the prize amount and number of winners will change every week!

Follow @zone_energy_jp and choose "◯" or "✕" from the campaign post that will be posted every Monday! One entry per account per day.

Yeonhee is also appearing on the streets of the city!

The collaboration's world view will appear at the entrance of Shibuya Center Street!

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The collaboration billboard and wrapped vending machines will be installed at the Shibuya Center Street entrance starting Monday, November 11, 2024! The design is quite impactful, with the iconic blue wall as a backdrop, with a giant awakening Yonhee and a group of pink guards with ZONe specifications staring back at you.

Limited edition collaboration cans of the limited design will be distributed for a limited time!

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The Pink Guard from the "Squid Game" will appear in the streets of Tokyo, Kanagawa, Aichi, and Osaka in a ZONe design, and the collaboration cans will be distributed for a limited time! In addition, invitations to an offline event will be distributed in the Shibuya area for three days only, from December 20, 2024 (Friday) to December 22, 2024 (Sunday).

The distribution location will be announced on ZONe official X (@zone_energy_jp), so wait for the information to be released!

Offline event to experience the world view in real life in Shibuya

An event where you can experience this collaboration in real life will be held from December 20, 2024 (Friday) to December 22, 2024 (Sunday) at the Urban Core Space on the 1st floor of Shibuya Scramble Square in Tokyo. The event will pay homage to Yonghi's iconic "Daruma-san ga Tumbled Down" game, and those who successfully complete the challenge and win will receive limited-edition event goods!

At the event, there will be a photo spot with a real Yeonhee doll and a ZONe car wrapped in squid game pink, as well as sampling cans with a limited design.

• Location: Tokyo Shibuya Scramble Square 1F (Urban Core Space)
• Date: Friday, December 20, 2024 - Sunday, December 22, 2024
• Hours: 11:00-19:00 (tentative)
• Participation fee: Free of charge

The "Squid Game 2 x ZONe ENERGY" collaboration was a lot of fun! For more details, please check the official website of ZONe ENERGY.