Yogibo, a beaded sofa brand known for its involvement in e-sports, including sponsorship of the YUBIWAZA CUP e-sports event, announced that its headquarters has been acquired by WebShark, a Japanese importer and distributor of Yogibo products.
What is Yogibo?
Yogibo is a brand born in the United States in 2004, known for its beaded sofas and other products that conform to the posture and body shape of the person sitting on them under the slogan of "creating a stress-free society. The brand is sold globally in North America, Asia, and Europe, and WebShark Inc. has been importing and selling its products in Japan since 2014 under a distributor agreement.
What is Webshark?
Webshark used to be known as a web-based company, and has been involved in the past with affiliate services such as " Dennou Wholesale Affiliate ( service to be terminated on December 31, 2020)" and the search service "Straight to! Office Search" and a search service "Direct!
Since becoming Yogibo's exclusive distributor in Japan in 2014, the company has focused on the successful expansion of Yogibo in Japan, which is thought to be the result of successfully leveraging the know-how accumulated in the original business, especially in the affiliate service.
Other businesses include " Don Wally Eggwich," the world's first store specializing in eggwiches, and " TANZAQ," an advertising campaign that aims to solve social issues in a sustainable manner.
The acquisition was proposed by the headquarters of Yogibo in July 2021, and there will be no change in the management team as a result of this acquisition. The acquisition is expected to be completed in December 2021.
The acquisition was completed on December 30, 2021, and the purchase price was not disclosed.
What is your involvement in e-sports and gaming?
Yogibo is the title sponsor of the YUBIWAZA CUP e-sports event and sells products that are ideal for gamers who play for long hours.
In the area of physical sports, Yogibo supports the professional women's soccer team "WE League" and provides support for gamers and athletes.
The company also offers products such as Jogoball, a game that does not use a display, making it a brand that has a strong affinity with gaming and e-sports.
The company has also partnered with Pokémon and Disney to produce Pokémon, Disney, Pixar, and Star Wars collaborative products, including a Star Wars sofa that allows you to play Star Wars games as if you are with the Force.
The fact that a Japanese distributor is acquiring an American-headquartered manufacturer means that Yogibo has become a Japanese brand.
This will have a positive impact on the development of the product in Japan, so keep an eye out for Yogibo and Webshark in the future.