Imuraya launches a new seasonal product "Yawamochi Ice Cream Chestnut Zukuri" on September 16, 2024 (Mon.) to enjoy the taste of autumn to the fullest!

Imuraya Co., Ltd. has announced that it will launch a new seasonal product, " Yawamochi Ice Cream Chestnut Zukuri " on September 16, 2024 (Monday)!

Yawamochi Ice Cream Chestnut Chestnut Zukuri" will go on sale on September 16, 2024 (Monday)!

PR TIMES

Imuraya's "Yawamochi Ice Cream Series" has been on sale since 2012 under the concept of " Japanese sweets from a sweet shop at home. The series has been on sale since 2012 under the concept of "Japanese sweets from a sweet shop at home," and after a renewal in March 2024, it has become a popular series that pursues even better taste. Expectations are high for the new seasonal autumn release!

1. chestnut paste-filled chestnut bean paste and chestnut dice accent

The chestnut bean paste on the top contains sweet and savory chestnut paste made from chestnuts that have been baked and grinded, giving you the feeling of eating chestnuts as they are. Inside the ice cream is a diced chestnut sweet bean paste, which accentuates the texture and allows you to enjoy the chestnut flavor. 2!

2. mochi with chestnut paste that is soft and chewy despite being frozen

Five luxurious rice cakes with chestnut paste, which looks like chestnuts and has a gentle flavor! The mochi is made of shiratama (white bean) flour and glutinous rice flour, so you can enjoy its soft and chewy texture and smooth texture. 3.

Chestnut ice cream has an elegant and gentle taste

The ice cream made with chestnut paste has an elegant, gentle, and refreshing sweetness that enhances the taste of the other parts of the ice cream while retaining the flavor of the chestnuts.

Yawamochi ice cream assortment set will be given to 100 winners by lottery!

PR TIMES

October 10 is Yawamochi Ice Cream Day, and the campaign "October 10 is Yawamochi Ice Cream Day: 47 Prefectures Yawamochi Love Survey" will start on September 2, 2024 (Monday). The campaign will start on September 2, 2024 (Monday)!

Follow Imuraya's official X (@IMURAYA_DM ) until 23:59 on September 30, 2024 (Mon.), select your favorite Yawamochi ice cream from the four hashtagged buttons in the campaign announcement post below, and post an automatically generated post with "#Yawamochi Ice Cream Love Survey" for the prefecture where you live. prefecture where you live" to the automatically generated post to complete your entry. For details, please refer to the "Yawamochi Ice Cream Day on October 10: 47 Prefectures Yawamochi Love Survey" application rules.

The new autumn-only product, " Yawamochi Ice Cream Chestnut Chestnut Zukuri " will be available at mass merchandisers, supermarkets, convenience stores, and Imuraya web stores nationwide from September 16, 2024 (Monday).