The temperature is getting a little warmer, and today we can feel the season progressing toward the summer of 2023. As is the case every year, this summer will be a once-in-a-lifetime experience, so there is no need to do anything particularly dramatic, but we hope to enjoy it in our own individual ways and leave behind pleasant memories. However! Summer in Japan is very hot these days, and it is also a time when it is easy to get sick, as the temperatureand humidity can take away your energy, and the difference in temperature between inside and outside can make you sick. The best thing to do is to keep yourself in good physical condition by eating well and sleeping well, but energy drinks can give you energy when you want to work a little harder. The pioneer of energy drinks in Japan is Red Bull! Red Bull has made some moves such as making " Purple Edition " a regular product and releasing a 355ml size of " Sugar Free ", but the new flavor we have been waiting for hasn't been released for more than half a year since the "Red Bull edition" released at the end of September 2022, there had been no new flavor released for more than six months. Summer is the time of year for the release of new energy drink flavors, so one would think that Red Bull would not sit idly by, and now a new Red Bull flavor has been announced for the summer of 2023!
Red Bull's new flavor, lychee flavored "Red Bull Blue Edition"!
A summer-only Japanese original, Mango Pineapple flavor is now available!
The new Red Bull product for the summer of 2023 is the Red Bull Energy Drink Summer Edition, a Bangor Pineapple flavored Red Bull original for Japan! Red Bull has been releasing limited edition flavors under the name "◯◯ Edition" on an irregular basis, but if I remember correctly, the "Summer Edition" flavor was released in 2020 and was a combination of Pear and Passion Fruit flavors. If I recall correctly, the "Summer Edition" name hasn 't been used since "Golden Red Bull", a combination of pear and passion fruit flavors that was released in 2020.
エナドリ界のパイオニアレッドブルに新作登場!黄金に輝くサマーエディション発売!
The new "Summer" flavor is also a summer flavor, so one would expect it to be perfect for the summer season! The rich aroma of mango and the slightly sour sweetness of pineapple are perfectly balanced to create a tropical and dazzling limited edition flavor perfect for summer. Both mango and pineapple are too apt to evoke the image of summer, so they will surely give you wings to fly around this summer!
Red Bull Energy Drink Summer Edition will be available in limited quantities starting Tuesday, June 6, 2023! The price will be 198 yen (excluding tax). Prior to the release, the "Red Bull Energy Drink Summer Edition" will be available at the " King Gnu Stadium Live Tour 2023 CLOSING CEREMONY " to be held at Nissan Stadium on June 3 (Sat.) and June 4 (Sun.), 2023. Visitors to the venue can get their wings from Red Bull this summer and enjoy the excitement of King Gnu on stage! For more details, check out the "Red Bull Energy Drink Summer Edition" product page!