ZOZO has announced that it will sell limited collaboration items between Poppy Playtime, the popular American horror game series, and ZOZOTOWN.
Made-to-order sales will be held on ZOZOTOWN from Friday, February 6, 2026, at 12:00 PM JST to Tuesday, March 10, 2026, at 11:59 AM JST.
Collaboration Items Between Poppy Playtime and ZOZOTOWN Arrive!
Limited collaboration items between Poppy Playtime and ZOZOTOWN have arrived!
The collection features items such as T-shirts and hoodies using visuals of characters appearing in the game and newly drawn illustrations.
A college-style design was adopted for the logos and coloring.
Apparel items will be shipped in packaging with a motif of the videotapes that appear in the game.
The lineup expresses the charm of the series, which maintains a pop worldview despite being a horror game.
Made-to-order sales will be available on ZOZOTOWN from Friday, February 6, 2026, at 12:00 PM JST to Tuesday, March 10, 2026, at 11:59 AM JST.
The delivery period is scheduled for mid-May 2026 to mid-June 2026.
In addition, some items from this collaboration will be exhibited at the Abeno Harukas Wing Building 9F Event Space in Osaka from Thursday, February 26, 2026, to Sunday, March 8, 2026.
Details will be announced on the InfoLens Event Official X account (@infolens_event) and the Poppy Playtime Japan Official X account (@PoppyPlaytimeJP).
Product List (Partial)
ZOZO Inc. Official Website- Poppy Playtime × ZOZOTOWN Doey TEE (Available in 2 colors): 5,500 yen (including tax)
- Poppy Playtime × ZOZOTOWN Poppy TEE (Available in 2 colors): 5,500 yen (including tax)
- Poppy Playtime × ZOZOTOWN Prototype L/S TEE (Available in 2 colors): 6,490 yen (including tax)
- Poppy Playtime × ZOZOTOWN Yarnaby Hoodie (Available in 2 colors): 8,800 yen (including tax)
- Poppy Playtime × ZOZOTOWN Huggy Wuggy Hoodie (Available in 2 colors): 8,800 yen (including tax)
- Poppy Playtime × ZOZOTOWN Doey Tote Bag: 3,300 yen (including tax)
- Poppy Playtime × ZOZOTOWN Pins Set: 4,400 yen (including tax)
- Poppy Playtime × ZOZOTOWN Big Acrylic Stand (Available in 2 designs): 4,400 yen (including tax)
Please see the ZOZO Inc. Official Website for details.
#🚨告知🚨 #PoppyPlaytime × ZOZOTOWNコラボ
人気ホラーゲームシリーズ『Poppy Playtime』と
ZOZOTOWNがコラボレーション✨カレッジ風デザインのアイテムを
2/6(金)12:00より販売開始！2/26(木)～3/8(日)には大阪・あべのハルカスでの展示を実施！
限定デザインをお楽しみに👀
▼詳細はこちら… pic.twitter.com/nLPClJ3aXy
— Poppy Playtime 日本公式 (@PoppyPlaytimeJP) February 3, 2026
