Since its launch in 1986, " Lifeguard " has been loved for 36 years as the pioneer of energy drinks.
The other day, when the editorial department of saiganak.com visited the " Lifeguard Square" located in Shinjuku, Tokyo, we were given a bottle of the newly released "Lifeguard ZERO " and the usual "Lifeguard" to compare! We decided to compare the new "Lifeguard ZERO" and the usual "Lifeguard" we received when we visited "Lifeguard Square" in Shinjuku, Tokyo!
ライフガードの全てを体験できる！ライフガードのコンセプトスペース「ライフガードスクエア」を突撃取材！
First, let's check the package!
The design of Lifeguard ZERO is a reversal of the camouflage design of Lifeguard, with gold as the main color scheme!
If you look closely, you can even see Cheerio Lifeguard's character " Usadar " on it!
Furthermore, the appealing point " no sugar " is clearly printed on the bottle!
What are the ingredients?
Even though it is sugar-free, another important point of LifeGuard is that it contains seven vitamins.
Let's check the ingredients to see if they have changed!
Lifeguard (per 100ml)
- Energy 36kcal
- Protein 0g
- Fat 0g
- Carbohydrates 9g
- Salt equivalent 0.06g
- V.C 29mg
- Niacin 2mg
- Pantothenic acid 0.5-1mg
- V.B2 0.7mg
- V.B6 0.6mg
- V.A 90µg
- Folic acid 15µg
Lifeguard ZERO (per 100ml)
- Energy 0kcal
- Protein 0g
- Fat 0g
- Carbohydrates 0.2g( Sugar 0g Dietary fiber 0.1g)
- Salt equivalent 0.05g
- V.C 25mg
- Niacin 2mg
- Pantothenic acid 1.6mg
- V.B2 0.5mg
- V.B6 0.5mg
- V.A 90µg
- Folic acid 15µg
Lifeguard ZERO has virtually no difference in ingredients except that it now has 0 kcal of energy and 0.2 g of carbohydrates (0 g of sugar ) !
That's a relief to anyone concerned about nutritional content!
What does "Lifeguard ZERO" taste like?
When compared side by side, ZERO has a slightly brighter golden color.
Does the advantage of zero sugar content make it shine brighter?
Lifeguard
Okay, first, the usual Lifeguard!
It's refreshingly sweet, with a nice carbonation that pops at the back of your throat!
Lifeguard ZERO
And then a sip of Lifeguard ZERO!
This one has a sweetness that comes a little more leisurely, and it's nice to roll the carbonation around as you taste it on your tongue!
Compare the drinks
After that, we took turns comparing the drinks, and to be honest, the level of difference in taste is almost indistinguishable!
The sweetness of Liveguard ZERO comes relatively slowly, so after enjoying the sweetness and sizzle in your mouth, I recommend drinking it in a gulp and savoring the carbonation bouncing in the back of your throat!
The advantage of the new "Lifeguard ZERO" is that it has almost ZERO difference in taste, so you can drink Lifeguard ZERO with ZERO guilt without worrying about the sugar content!
Lifeguard ZERO when you are worried about sugar!
Lifeguard ZERO" was just released on Monday, May 23, 2022.
It will be sold at the vending machine at the entrance of " Lifeguard Square," as well as at Cheerio' s official online store, mass merchandisers nationwide, and Cheerio vending machines in the Chubu and Kansai regions.
If you need energy for exercise or study, use your usual "Lifeguard", and if you are concerned about sugar content due to dieting or other reasons, buy "Lifeguard ZERO".
Sorry, this article is only available in Japanese. at the moment.
