The large-scale event, Sanrio Fes 2026 in Minato Mirai, overflowing with the charm of Sanrio characters, took place on Saturday, June 27, and Sunday, June 28, 2026!
The event featured a variety of activities, including stage shows.
In this article, we report on the exciting food, shops, and attractions!
An Inside Look at the Attractions, Food, and Shops of Sanrio Fes 2026 in Minato Mirai! A Day Surrounded by Cute Sanrio Characters
Saiga NAKWe visited Sanrio Fes 2026 in Minato Mirai, located in the vibrant Minato Mirai area of Yokohama, Kanagawa Prefecture.
Saiga NAKAs soon as we stepped into the venue, beloved Sanrio characters greeted us!
Saiga NAKLarger-than-life versions of My Melody, Hello Kitty, and Cinnamoroll welcomed us at the entrance.
Our expectations for the Sanrio Fes 2026 in Minato Mirai booths immediately ran high.
Let's dive into the details of the attraction, food, and shop areas!
The Attraction Area: Cute Photo Spots and Chatting with Hanamaru Obake!
We visited the attraction area first, which featured numerous photo spots and interactive booths where fans could chat with their favorite characters!
HANAMARUOBAKE to Hitoyasumi (a break with HANAMARUOBAKE)
Saiga NAKFirst, we checked out "HANAMARUOBAKE to Hitoyasumi (a break with HANAMARUOBAKE)."
Putting on the headphones allows you to actually talk to the popular Sanrio character, Hanamaru Obake, at this unique booth!
A massive crowd gathered to experience this relaxing space with Hanamaru Obake.
Cheeristails Special Booth
Saiga NAKNext up was the "Cheeristails Special Booth."
We spotted visitors happily snapping photos at the heart-shaped photo spot.
Cheeristails is a special unit formed in 2026 consisting of MARRONCREAM, U・SA・HA・NA, Wish me mell, and Bonbonribbon.
The booth also displayed detailed profiles of the four characters!
Saiga NAKVisitors also received a commemorative sticker.
The characters look absolutely adorable in their cheerleading outfits.
FRAGARIAMEMORIES World Tour
Saiga NAKFRAGARIAMEMORIES tells the story of knights who protect Hello Kitty and her friends as part of a grand media mix project presented by Sanrio.
Saiga NAKAt this booth, Hello Kitty and her friends guided visitors through the world of FRAGARIAMEMORIES.
The exhibit put the story's setting, the kingdom of Fragaria World, on full display alongside a list of Sanrio characters who rule each country as kings!
The Food Area: Satisfy Your Hunger with Customizable Character Sweets!
Saiga NAKNext, we headed to the food area!
The menu featured hearty choices like curry and fried chicken, alongside themed sweets and drinks that drew massive crowds to the food wagons.
Saiga NAKThe ice cream came in three flavors: vanilla, chocolate, and strawberry.
Visitors could fully customize their treats by choosing both the flavor and the character topping.
Saiga NAKThe Hello Kitty topping perched perfectly on the ice cream looked incredibly cute!
Saiga NAKThe booth offered a total of six drink flavors!
Saiga NAKThe decorative straws featured Hello Kitty, Pompompurin, Cinnamoroll, and Kuromi, making it tough to decide whether to pick by flavor or character!
The Shop Area: Packed with Gacha Machines, Capsule Toys, and Exclusive Sanrio Merch
Saiga NAKFinally, we made our way to the event's shop area, where eager fans completely packed the gacha machine and capsule toy zone...!
Gacha Machines
Saiga NAKThis popular gacha machine game lets players crank the handle to win exciting prizes!
We felt a thrill of anticipation as we turned the handle on the machine decorated with Hello Kitty and her friends.
Saiga NAKThe prizes vary depending entirely on the color of the ball that drops out!
Capsule Toys
Saiga NAKRight next to the gacha game sat the capsule toy area.
Fans could choose between two types: Sanrio Fes 2026 Exclusive Can Badges and Reissue! U-24 Design Can Badges.
We turned the crank, excited to see which character would pop out...!
Merchandise Corner
Saiga NAKThe merchandise corner offered an incredible selection of Sanrio character goods!
Beautifully displayed items like mini plushies, tote bags, and cookies were simply irresistible.
Saiga NAKRows of adorable Sanrio character mini plushies filled the shelves, making you want to hold your favorites in both hands!
Saiga NAKNear the merchandise corner, a dedicated photo spot let visitors arrange their items for a commemorative picture.
We lined up our favorite mini plushies to snap a one-of-a-kind photo!
Sanrio Fes 2026 in Minato Mirai concluded as a massive success.
On the second day, organizers announced the final results of the 2026 Sanrio Character Ranking and opened various other interactive booths.
We covered those events in a separate article, so be sure to check it out!
「2026年 #サンリオキャラクター大賞」に投票してくれてありがとう♡
感謝の気持ちを込めて、1位〜10位にランクインしたキャラクターのステージショーを、9月から全国12会場で開催するよ♪
ダンスや写真撮影など盛りだくさんのイベントをお楽しみにね☆https://t.co/hBYzmdAMJQ pic.twitter.com/63WCh14Tl9— サンリオ【公式】 (@sanrio_news) June 28, 2026
