Square Enix announced it will host the SQUARE ENIX POP UP STORE at the Daimaru Shinsaibashi and Daimaru Tokyo stores to celebrate the 25th anniversary of Final Fantasy X.
The Daimaru Shinsaibashi location opens on Friday, July 3, 2026, followed by the Daimaru Tokyo location on Friday, July 17, 2026.
SQUARE ENIX POP UP STORE to Open at Daimaru Shinsaibashi and Daimaru Tokyo!
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- FINAL FANTASY X 25周年記念 –
🛒SQUARE ENIX POP UP STORE🛍️
大丸心斎橋店・大丸東京店で開催決定🎊
＼#FF10 のアイテムが多数登場！
25周年記念アートの壁面デザインや
イラストパネルの展示も🖼️🔷心斎橋店 7/3(金)～8/30(日)
🔷東京店 7/17(金)～8/3(月)🌐https://t.co/Ru2ItPndEp… pic.twitter.com/ZhYtnNAfwE
— FF公式／FINAL FANTASY (@FinalFantasyJP) June 19, 2026
To celebrate Final Fantasy X reaching its 25th anniversary on Sunday, July 19, 2026, the SQUARE ENIX POP UP STORE is opening at the Daimaru Shinsaibashi and Daimaru Tokyo stores.
Alongside item sales, the venues will feature displays including a wall design showcasing 25th-anniversary art and chibi illustration mini panels.
Square Enix will also host a novelty gift campaign in collaboration with the pop-up store, FINAL FANTASY X 25th ANNIVERSARY × DAIMARU MATSUZAKAYA COLLECTION, a joint project with Daimaru Matsuzakaya Department Stores.
Event Overview
Daimaru Shinsaibashi Store
- Period: Friday, July 3, 2026 – Sunday, August 30, 2026
- Hours: 10:00 AM – 8:00 PM
- Venue: Daimaru Shinsaibashi Main Building 9th Floor Event Space (1-7-1 Shinsaibashisuji, Chuo-ku, Osaka-shi, Osaka)
Daimaru Tokyo Store
- Period: Friday, July 17, 2026 – Monday, August 3, 2026
- Hours: 10:00 AM – 8:00 PM (Closes at 6:00 PM on the final day)
Final Fantasy X Featured Items List
Final Fantasy X Tidus Shoulder Bag
PR TIMES- Price: 5,280 yen (including tax)
Final Fantasy X Yuna Big Tote Bag
PR TIMES- Price: 6,050 yen (including tax)
Final Fantasy X Brotherhood Glitter Keychain
PR TIMES- Price: 1,980 yen (including tax)
Final Fantasy X 25th ANNIVERSARY Chirimen-style Drawstring Pouch
PR TIMES- Price: 3,080 yen (including tax)
Final Fantasy X 25th ANNIVERSARY Acrylic Keychain
PR TIMES- Price: 1,650 yen (including tax)
Final Fantasy X 25th ANNIVERSARY Clear File Folder Set
PR TIMES- Price: 1,100 yen (including tax)
Final Fantasy X Tidus & Yuna Accessory Pin Badge Set
PR TIMES- Price: 3,080 yen (including tax)
Final Fantasy X 25th ANNIVERSARY T-Shirt
PR TIMES- Price: 4,620 yen (including tax)
Final Fantasy X Moogle Plush Illustration Acrylic Charm Set
PR TIMES- Price: 1,650 yen (including tax)
Final Fantasy X Series Mini Clear Poster Collection
PR TIMES- Price: 12-piece BOX 11,880 yen (including tax) / Single Item 990 yen (including tax)
- 12 variations total, random
Final Fantasy X Trading Character Acrylic Sticker
PR TIMES- Price: 12-pack BOX 10,560 yen (including tax) / Single Item 880 yen (including tax)
- 12 variations total, random
Final Fantasy X Series Magnet Collection
PR TIMES- Price: 12-piece BOX 10,560 yen (including tax) / Single Item 880 yen (including tax)
- 12 variations total, random
Final Fantasy X Series Logo Clear Sticker
PR TIMES- Price: 1,320 yen (including tax)
ONE-TOUCH EDGE FINAL FANTASY SPECIAL EDITION Yuna Wedding Dress
PR TIMES- Price: 2,750 yen (including tax)
Final Fantasy X Mini Acrylic Block Collection
PR TIMES- Price: 400 yen per turn (including tax)
- Capsule toy product
Final Fantasy X Character Tag Keychain
PR TIMES- Price: 400 yen per turn (including tax)
- Capsule toy product
Final Fantasy X Tidus Plush
PR TIMES- Price: 4,400 yen (including tax)
Final Fantasy X Yuna Plush
PR TIMES- Price: 4,400 yen (including tax)
FINAL FANTASY X LP Vinyl Set -Eternal Calm-
PR TIMES- Price: 9,350 yen (including tax)
(Official Shop Exclusive) Zanarkand Compilation Album
PR TIMES- Price: 2,420 yen (including tax)
FINAL FANTASY X - House Grooves
PR TIMES- Price: 3,300 yen (including tax)
- Scheduled for sale starting Wednesday, July 22, 2026
Final Fantasy X 25th Anniversary Memorial Album HD Remaster Edition
PR TIMES- Price: 3,520 yen (including tax)
- Includes a special bonus, available while supplies last
FINAL FANTASY X 25th Anniversary Visual Art Book -Eternal Spira-
PR TIMES- Price: 2,750 yen (including tax)
- Includes a special bonus, available while supplies last
Final Fantasy X Aurora Art "Macalania Woods: Sacred Spring"
PR TIMES- Price: 5,500 yen (including tax)
Square Enix Will Also Host a Novelty Gift Campaign in Collaboration with the Daimaru Matsuzakaya Department Store Pop-Up Store
The pop-up store, "FINAL FANTASY X 25th ANNIVERSARY × DAIMARU MATSUZAKAYA COLLECTION," held in collaboration with Daimaru Matsuzakaya Department Stores, will run concurrently.
It features apparel, accessories, and other items reimagined around the transience and beauty of Final Fantasy X.
Square Enix will also run a campaign rewarding customers who bring their receipt to the other venue after purchasing items from either the SQUARE ENIX POP UP STORE or the FINAL FANTASY X 25th ANNIVERSARY × DAIMARU MATSUZAKAYA COLLECTION with special bonuses based on their purchase amount.
During the first phase, customers will randomly receive one rubber coaster (8 designs total) for every 6,600 yen (including tax) spent. During the second phase, they will randomly receive one cup marker (8 designs total) for every 3,300 yen (including tax) spent.
Venue 1: SQUARE ENIX POP UP STORE
- Daimaru Shinsaibashi Main Building 9th Floor Event Space: Friday, July 3 – Sunday, August 30, 2026
- Daimaru Tokyo 11th Floor Exhibition Hall: Friday, July 17 – Monday, August 3, 2026
Venue 2: FINAL FANTASY X 25th ANNIVERSARY × DAIMARU MATSUZAKAYA COLLECTION
- Daimaru Shinsaibashi Main Building 9th Floor Rest Space: Friday, July 3 – Tuesday, July 21, 2026
- Daimaru Tokyo 1st Floor Event Space: Wednesday, July 15 – Tuesday, July 28, 2026
Phase 1: Rubber Coasters
- Receive one random coaster out of 8 designs total for every 6,600 yen (including tax) spent
- Daimaru Shinsaibashi Store: From Friday, July 3, 2026
- Daimaru Tokyo Store: Venue 1 from Friday, July 17, 2026 / Venue 2 from Wednesday, July 15, 2026
- Available while supplies last
Phase 2: Cup Markers
- Receive one random marker out of 8 designs total for every 3,300 yen (including tax) spent
- Daimaru Shinsaibashi Store: From Friday, July 17, 2026
- Daimaru Tokyo Store: From Friday, July 24, 2026
- Available while supplies last
For more details, please visit the SQUARE ENIX POP UP STORE Special Website.
