Sanrio Company, Ltd. announced that it will exhibit for the first time at Japan's premier gaming festival, Tokyo Game Show 2026 (hereinafter TGS 2026), held from Thursday, September 17 to Monday, September 21, 2026, under its proprietary gaming brand, Sanrio Games.
The appearance will feature stage events with Sanrio characters, hands-on demos of upcoming titles, and exciting stage entertainment.
Sanrio Games Makes TGS Debut at TGS 2026! Hands-On Demos of New Titles, Character Performances, and Special Guest Events
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?サンリオゲームズが
東京ゲームショウ2026にやってくる！?️?
#サンリオTGS 出展情報 (1/9)
＼＼9/17(木)〜9/21(月・祝)
幕張メッセで開催される #TGS2026 に、#サンリオゲームズ が2つのブースで初出展??一般展示ブース ホール8
?ファミリーゲームパーク… pic.twitter.com/4LVhwTkmrq— サンリオゲームズ【公式】 (@SanrioGames_JP) August 20, 2026
Sanrio's first dedicated gaming brand, Sanrio Games, which launched in April 2026, is making its debut appearance at TGS 2026!
In addition to playable demos and exhibits for three titles, including Sanrio Party Land, visitors can enjoy performances by popular Sanrio characters.
Furthermore, talk show events will feature artists and voice actors connected to Sanrio Games.
Sanrio Character Stage Events! Kuromi and Pompompurin Perform Live
Special stage events featuring Sanrio characters will take place!
On the General Exhibition booth stage, Kuromi will deliver a DJ performance featuring songs planned for inclusion in the rhythm game, Sanrio Kawaii Me Live!.
At Family Game Park, on Sunday, September 20, 2026, Pompompurin—who took 1st place in the 2026 Sanrio Character Ranking—will host the Pompompurin Special Stage: Pa-Pi-Pu-Pe-Pom!
Beyond the stage, Hello Kitty, Kuromi, My Melody, Pompompurin, and Cinnamoroll will appear throughout the General Exhibition booth during the event.
Hello Kitty will debut a special outfit inspired by Sanrio Games!
Additionally, right after doors open on Public Days, Sanrio characters will greet visitors near the booth.
Sanrio Games will announce details on additional stages and the full schedule progressively on the Sanrio Games Tokyo Game Show 2026 special website.
Special Guest Talk Stages! Rock Band, Polkadot Stingray, and Voice Actors Gakuto Kajiwara and Shunsuke Takeuchi Appear
On the talk stage on Saturday, September 19, 2026, Shizuku (@HZshizuku), vocalist of the Universal Music four-piece rock band, Polkadot Stingray, will take the stage.
Polkadot Stingray has partnered with the rhythm game, Sanrio Kawaii Me Live!, to feature brand-new original tracks written specifically for the game.
On stage, Shizuku will share behind-the-scenes stories from the song creation process and the charms of the game!
Furthermore, voice actors from Fragaria Memories: Color of Wishes will also make an appearance!
A special talk show will feature Gakuto Kajiwara (@gaku_kajiwara), who voices Hallrit, and Shunsuke Takeuchi (@takeshun81), who voices Badobarma.
The voice actors will also reveal the latest game updates on stage.
Experience New Sanrio Games Titles! Playable Demos and Exhibits for Sanrio Party Land and More
Hands-on demo and exhibit booths for upcoming Sanrio Games titles will also be available!
Sanrio Party Land (General Exhibition Booth / Family Game Park)
The party game, Sanrio Party Land, is heading to Nintendo Switch and Nintendo Switch 2.
In addition to various minigames, visitors can get an early hands-on look at features included in the full retail game, such as dress-up options and the sticker book!
- Release Date: Thursday, October 29, 2026
Sanrio Kawaii Me Live! (General Exhibition Booth)
In the Sanrio Kawaii Me Live! demo, players can experience a "super KAWAII" rhythm and dance game, along with customization features for dressing up Sanrio characters and live stages in the game.
Freely select and play from a library of songs themed around Sanrio characters!
- Release Date: Scheduled for 2027
Fragaria Memories: Color of Wishes (General Exhibition Booth)
Fragaria Memories: Color of Wishes is the upcoming smartphone game title from the chivalric fantasy project, Fragaria Memories.
Newly drawn game illustrations of the Knights and their Lords appearing in the title will make their first public debut on a full wall display.
Claim Exclusive Promotional Items by Visiting and Playing! Sanrio Character Exclusive Sun Visors
Visitors who stop by or play the demos will receive exclusive promotional giveaways!
These specially designed TGS 2026 sun visors are available in 3 designs: Hello Kitty, Cinnamoroll, and Pompompurin.
Sanrio Games also plans additional limited giveaway distributions and campaigns.
Details will be revealed progressively on the Sanrio Games Tokyo Game Show 2026 special website!
Enjoy Demos and Events at the Sanrio Games Booth! TGS 2026 Runs September 17–21
Making its first-ever booth appearance at TGS, Sanrio Games is packed with highlights—including unreleased game demos, character events, and star-studded talk shows!
Why not head to the venue and meet the Sanrio characters in person?
For the latest information, check the Sanrio Games Tokyo Game Show 2026 special website and official Sanrio Games on X (@SanrioGames_JP)!
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#TGS2026 出展記念?
Wフォロー&リポストキャンペーン?
⋱「東京ゲームショウ2026」への出展を記念して
Wフォロー&リポストキャンペーンを開催???応募方法
①サンリオゲームズ公式アカウント(@SanrioGames_JP)
とSanrio Kawaii Me Live!公式アカウント(@SanrioKML_JP)をフォロー… pic.twitter.com/baR99mrsb7— サンリオゲームズ【公式】 (@SanrioGames_JP) August 20, 2026
| Sanrio Games Exhibition Overview | |
|---|---|
| Event Name | Tokyo Game Show 2026 (TOKYO GAME SHOW 2026) |
| Dates & Times | Thursday, September 17 & Friday, September 18, 2026 – Business Days 10:00 AM – 5:00 PM Saturday, September 19, Sunday, September 20 & Monday, September 21, 2026 – Public Days 9:30 AM – 5:00 PM (Until 4:00 PM on the final day) |
| Venue | Makuhari Messe |
| Booth Locations | General Exhibition Booth: Hall 8 [08-S01] Family Game Park 2026: TKP Tokyo Bay Makuhari Hall |
