While Four-year absence / Voice-enabled cheering ranked in the top 10 of the recently announced "2023 U-Can Shingo Ryukogo Taisho" (New Words and Buzzwords Awards), 2023 saw eased regulations and lifted restrictions across sports, music concerts, and various events, bringing vitality back to the entertainment industry.
Personally, I was thrilled by the return of venue-uniting sing-alongs where you feel massive sound with your entire body at music events, and I attended shows whenever possible.
With so many fans finally returning to live shows, tickets for popular events have become a fierce battleground, featuring competition so intense that just winning a ticket—let alone securing a good seat—feels like a miracle.
Even from a distant or obstructed seat, simply sharing the same space brings joy during Oshi-katsu—though naturally, you still can't miss a single move of your favorite.
However, some events now ban binoculars because they feature recording functions, while hall-sized venues leave performers too far away to see clearly.
In that case, you just need to buff your own eyes!
TOKIWA Pharmaceutical Co., Ltd., part of the Noevir Group, has announced the new energy drink, GEKIMI Oshikatsu Energy Drink!
眠眠打破シリーズのエナドリ「眠眠炭酸」に新フレーバー「パープルミッション」の発売が決定!
Drinkable Oshi-Katsu Blended with Blueberry Extract

GEKIMI Oshikatsu Energy Drink is a new energy drink emerging from LIVE master, the new brand by TOKIWA Pharmaceutical Co., Ltd. (a Noevir Group company).
Speaking of TOKIWA Pharmaceutical Co., Ltd., their track record with hits like Nanten Nodoame and the Minmin Daha series guarantees its effectiveness.
As a new breed of energy drink, GEKIMI Oshikatsu Energy Drink boasts a unique formulation compared to standard options.
It features a spicy blueberry flavor with a sharp, tingling kick, blended with blueberry extract (equivalent to about 100 bilberries) known to support eye health.
Thanks to its caffeine-free and non-carbonated formula in a compact 50ml shot size, you can easily down it right before a show starts.
Since some venues strictly prohibit eating and drinking inside, make sure to enjoy it while following all event rules and etiquette!
To help you enjoy long events to the fullest right until the end, it is also formulated with citric acid and vitamins B1, B2, and B6, delivering essential nutrients without relying on caffeine.
Inspired by fan feedback like "I want to burn my favorite's performance into my memory" and "I want to enjoy the show no matter where I sit," GEKIMI Oshikatsu Energy Drink is specialized for seeing your favorite to support your eyes during concerts, theater performances, live events, school functions, and, of course, eye-straining gaming sessions!
GEKIMI Oshikatsu Energy Drink goes on sale Monday, March 4, 2024!
It costs 324 yen (tax included) per bottle, or 972 yen (tax included) for a 3-pack.
With numerous events already scheduled for 2024, now is the time to prepare.
Whether you are a veteran fan or new to Oshi-katsu, get ready for the release to make your 2024 Oshi-katsu even more fulfilling!
