Professional esports team ZETA DIVISION, operated by GANYMEDE, Inc., has announced the ZETA DIVISION 5TH ANNIVERSARY POP UP pop-up to celebrate the brand's 5th anniversary.
It will take place for three days from Friday, July 31, to Sunday, August 2, 2026, at the Harajuku concept store V.A.
ZETA DIVISION 5th Anniversary Pop-up Confirmed! Featuring Special Exhibits and Exclusive Items at Harajuku V.A.
⚡️ZETA DIVISION 5TH ANNIV. POP UP
原宿「V.A.」にて開催決定🎉#ZETA5TH 限定グッズや特別展示が登場！
5年分の感謝を込めた特別な3日間が始まる🎈📅7/31(Fri) - 8/2(Sun)
📍V.A. (東京都渋谷区神宮前6-1-9)https://t.co/ff9amJy21Vhttps://t.co/ff9amJy21Vhttps://t.co/ff9amJy21V pic.twitter.com/4GcHwrrlJ3— ZETA DIVISION (@zetadivision) July 21, 2026
ZETA DIVISION, which has continued to create new value beyond the boundaries of esports, has announced a landmark 5th-anniversary pop-up!
- Event Name: ZETA DIVISION 5TH ANNIVERSARY POP UP
- Dates: Friday, July 31, 2026 – Sunday, August 2, 2026
The venue, V.A., is a landmark concept store in Harajuku directed by Hiroshi Fujiwara, who leads fragment design.
In this special space where numerous cutting-edge cultures have originated, ZETA DIVISION will showcase its unique challenges and worldview that break free from conventional molds.
During the event, the sophisticated exterior windows of V.A. will be boldly wrapped with the ZETA DIVISION logo.
Spreading across the store will be a special space where visitors can experience the trajectory of ZETA DIVISION thus far and its future ahead.
Featuring a Large Lineup of Noteworthy Exclusive Items! Anniversary T-Shirts and Apparel Focused on Affiliated Players
The venue will sell anniversary T-shirts celebrating the 5th anniversary, apparel focusing on affiliated players and creators, and new items featuring the team's mascot character HAVE FUN WITH ZETA!
In addition, game shirts featuring the name of Sonic the Hedgehog, whose recent joining was announced and generated massive buzz, are also scheduled for sale.
ZETA DIVISION 5TH ANNIVERSARY TEE 【BLACK / WHITE】
PR TIMES
- Size: M, L, XL
- Price: 8,800 yen (tax included)
2026 GAME JERSEY / SONIC THE HEDGEHOG
PR TIMES- Size: M, L, XL
- Price: 8,800 yen (tax included)
2026 AUTHENTIC JERSEY
PR TIMES
- Size: M, L, XL
- Price: 12,000 yen (tax included)
ZETA DIVISION 5TH ANNIVERSARY 2WAY TOTE BAG
PR TIMES
- Size: 38cm (H) x 50.5cm (W) x 16cm (D)
- Price: 3,300 yen (tax included)
HAVE FUN WITH ZETA PLUSH KEY CHAIN
PR TIMES
- Size: 17cm (H) x 12cm (W)
- Price: 2,400 yen (tax included)
HAVE FUN WITH ZETA RUBBER FIGURE
PR TIMES
- Size: 8cm (H)
- Price: 1,900 yen (tax included)
EWC × HAVE FUN WITH ZETA ACRYLIC KEY CHAIN
PR TIMES- Size: 12cm (W) x 17cm (H)
- Price: 1,000 yen (tax included)
TEAM APEX LEGENDS AUTHENTIC TEE
PR TIMES
PR TIMES
- Size: M, L, XL
- Price: 4,400 yen (tax included)
Sitetampo CAP
PR TIMES
- Size: Free
- Price: 6,600 yen (tax included)
TEAM APEX LEGENDS AUTHENTIC TEE
PR TIMES
- Size: M, L, XL
- Price: 6,600 yen (tax included)
The ZETA DIVISION 5th Anniversary Pop-up Begins July 31! Get Your Ticket and Visit Harajuku V.A.
PR TIMESA numbered ticket is required to enter the 5th anniversary pop-up ZETA DIVISION 5TH ANNIVERSARY POP UP.
If you plan to visit, be sure to complete pre-registration!
How to Enter
- 1. Download the app (compatible with iOS / Android) and pre-register
- 2. Obtain an "entry ticket" distributed within the app starting at 12:00 PM on Saturday, July 25, 2026
- 3. Visit the venue at your designated time and present your ticket along with a photo ID
Please note that cash, credit cards, electronic money, etc. are available for payment.
Customers who purchase items will also receive a special shopping bag as a gift!
This pop-up opens on Friday, July 31, 2026!
Why not visit Harajuku V.A. and get your hands on some special ZETA DIVISION items?
| Event Overview | |
|---|---|
| Event Name | ZETA DIVISION 5TH ANNIVERSARY POP UP |
| Dates | Friday, July 31, 2026 – Sunday, August 2, 2026 |
| Hours | 10:00 AM – 8:00 PM |
| Venue | V.A. (6-1-9 Jingumae, Shibuya-ku, Tokyo 150-0001) |
