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DetonatioN Inc. and Samurai Kobo, which operates the professional e-sports team "Crazy Raccoon," announced the conclusion of a comprehensive business alliance agreement in the e-sports business!

株式会社DetonatioNとプロeスポーツチーム「Crazy Raccoon」を運営する株式会社Samurai工房がeスポーツ事業における包括的業務提携契約の締結を発表!
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DetonatioN, a consolidated subsidiary of GameWith, Inc. that operates the professional e-sports team " DetonatioN FocusMe " (DFM), and Samurai Koubou, Inc. (DFM), the operator of the professional e-sports team "Crazy Raccoon" (CR), and Samurai Kobo Co. The agreement was reached with the aim of achieving sustainable business growth in the e-sports business and expanding the influencer business, including promotions, merchandise sales, and events.

DetonatioN and Samurai Kobo sign a parent company business alliance agreement.

"DetonatioN FocusMe"×"Crazy Raccoon"
DetonatioN FocusMe and Crazy Raccoon
PR TIMES

On Tuesday, November 28, 2023, DetonatioN, Inc. and Samurai Workshop, Inc. announced the conclusion of a comprehensive business partnership agreement. DetonatioN's core business is the media business, which includes the operation of the gaming information media "GameWith," but in order to achieve medium- to long-term growth, the company has recently been focusing on growing its e-sports business into the second pillar of revenue after the media business. The company operates the professional e-sports team "DFM" and was the first in Japan to establish the "full-time professional gaming system," which is the foundation of the professional e-sports team model, and to obtain "athlete visas" for foreign players. We have been a pioneer in the field of professional e-sports teams in Japan, and have also been a world leader in the competitive scene. DFM is also known as a competitor in the competitive scene, having competed in world championships in many categories, and has obtained sponsorships from various industries, including well-known companies.

The professional e-sports team "CR" operated by Samurai Kobo, Inc. has not only been active in the competitive scene, but also has more than 20 million followers on social networking sites and the highest number of simultaneous connections to its own event "Crazy Raccoon Cup" of 230,000 people. By leveraging CR's influencer business know-how and art direction skills, which have been proven in the influencer business with more than 20 million followers on social networking sites and the highest number of simultaneous connections of 230,000 at the Crazy Raccoon Cup, DFM aims to achieve further sustainable growth of the e-sports business and to contribute to the "Japanese e-sports industry through the collaboration of the top level professional e-sports teams in Japan". The purpose of the agreement is to achieve further sustainable growth of DFM's e-sports business and "further development of the Japanese e-sports industry through the collaboration of Japan's top-level professional e-sports teams. The content of the agreement is that the two companies will work together to expand the influencer business, mainly in the VALORANT division of DFM, by utilizing their respective know-how and existing assets in the areas of public relations, video production, online watch parties and events, and merchandise production and sales. DFM will collaborate with the DFM in the future by utilizing their respective know-how and existing assets.

DFM's announcement of the 2024 VALORANT roster

In conjunction with the signing of the agreement, DFM's VALORANT division roster for 2024 was also announced. The 2024 VALORANT Champions Tour Pacific roster includes Suggest (@Suggest5811 ), Anthemt (@AnthemFps ), neth (@neth_vz ), Meiy (@meiyfps ), popogachi (@popoG_C ), JoxJo (@JoXJo_by ), and SSeeS (@SSeeS_S_S ). Backup staff will be announced at a later date, so follow the official DetonatioN FocusMe X (@team_detonation ) and Crazy Raccoon official X (@crazyraccoon406 ) for further updates. For more information on the conclusion of the bracket business cooperation agreement, please visit the official Crazy Raccoon website.

DeepL

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