Sports Brand, adidas, and Esports Foundation Form Partnership! Providing Official Uniforms for the National Team Tournament, Esports Nations Cup

Esports Foundation and adidas announced a partnership on Thursday, July 30, 2026.
Through this agreement, adidas will provide official uniforms for the inaugural national eSports tournament, Esports Nations Cup (hereafter ENC), taking place in Riyadh, Saudi Arabia, on Monday, November 2, 2026.

Esports Foundation and adidas Form Partnership! adidas to Provide Official Uniforms for National eSports Tournament, ENC

A new era starts now.

Over 100 countries and territories will wear custom @adidas national team jerseys across every game at ENC26. pic.twitter.com/uCxP43toGQ

— Esports Nations Cup (@ENC_EN) July 30, 2026

Esports Foundation, the organization behind global eSports events like the Esports World Cup, and sports equipment brand adidas have announced a partnership!
This partnership further accelerates the convergence of eSports, culture, entertainment, and sports, helping create new historic milestones in both the eSports industry and the global sports scene.

adidas to Provide Official Uniforms for National eSports Tournament, ENC! Custom Designs Expressing the Identity of Each Country and Region

The ENC is an innovative tournament aiming to introduce a national team competition format to eSports.
Through this partnership with tournament organizer Esports Foundation, adidas will provide official uniforms for all participating national and regional representative teams.

The scope of designing and manufacturing competitive apparel covers over 100 participating countries and regions.
More than 2,000 athletes and coaches across all delegations will receive custom-designed jerseys and tracksuits reflecting the identity of each country and region.
The national team jerseys are scheduled to be revealed later on the official ENC website!

Representatives from Esports Foundation and adidas Release Comments! Competitive Apparel Acts as a Bridge Between eSports and Traditional Sports

Regarding this partnership, representatives from both companies have released statements.

Comment from Mohammed Al Nimer, Chief Commercial Officer, Esports Foundation

“National team jerseys carry identity, pride and the ambition of an entire country or territory,” said Mohammed Al Nimer, Chief Commercial Officer, Esports Foundation. “By partnering with adidas, one of the most iconic brands in global sport, we are giving esports athletes the opportunity to represent their nations on the world stage with the same sense of meaning and prestige seen across traditional sport. This partnership will help the Esports Nations Cup create powerful national moments and inspire a new generation of players and fans.”

Comment from Phillip Waller, adidas SVP Brand Development

“At adidas, we’ve spent decades outfitting athletes at the world’s biggest sporting events, and we understand the role a jersey plays in identity, belonging and competition,” said Phillip Waller, adidas SVP Brand Development. “The Esports Nations Cup gives us the opportunity to bring that experience into esports at a global scale.”

Further details about the ENC tournament, for which adidas is providing official uniforms, can be found on the official tournament website or the official tournament X account (@ENC_EN).