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GENDA, Known for the GiGO Arcades, Acquires C’traum, the Company Behind "Kleiner Feigling"

GENDA, Known for the GiGO Arcades, Acquires C’traum, the Company Behind
News

GENDA Inc., known for operating the GiGO arcades and renting amusement machines, announced the acquisition of C’traum Inc., which operates the import wholesale and domestic sales business for alcoholic beverages.

GENDA Acquires C’traum

Kleiner Feigling
Kleiner Feigling
PR TIMES

The GENDA Group emphasized that it aims to "build a network of entertainment" by performing mergers and acquisitions (M&A) in the entertainment platform business and "Entertainment Content Business."
By adding C’traum, which is known for handling "Kleiner Feigling," a German-made liqueur popular with young people, the company anticipates an expansion in the food and beverage domain.

GENDA already operates the lemonade specialty shop "LEMONADE By Lemonica" and the gourmet popcorn brand "HillValley," and as an entertainment platform, it conducts campaigns and sales of collaboration products with anime characters.
The company expressed the outlook that by adding C’traum's liqueur products to the entertainment platform, it can deliver food as entertainment to a new customer base.

GENDA commented that it will continue to view the food and beverage domain as an important theme for its entertainment business, aiming to achieve the company's Aspiration to "Make people's lives around the world more enjoyable."

C’traum Inc. Comment

Based on our corporate philosophy of "creating new value in the world," we have executed 'alcohol branding' for Generation Z through our product, "Kleiner." Given that we have proposed new ways to enjoy alcohol that never existed before, we consider ourselves not just an alcohol import wholesale business, but an entertainment company dedicated to providing enjoyable times.
Therefore, we are confident that by joining the GENDA Group, which aims to become the world's number one entertainment company in 2024, we can offer everyone even more enjoyable times and experiences. We will continue to strive to release even more attractive items to the world.

(Translated from Japanese)
C’traum Inc. Official Website

Kliner Fieglings, set of 7, 20ml each, new flavor
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