"Super Mario" × "Baskin Robbins" Collaboration Campaign to Be Held from July 1! Collaboration Flavors Also Appear

B-R 31 Ice Cream Co., Ltd. announced that it will hold a collaboration campaign with Baskin Robbins and "Super Mario" titled "Enjoy! SUPER ICE CREAM SUMMER!" from Tuesday, July 1 to Thursday, July 31, 2025.
This will be the third collaboration between Baskin Robbins and "Super Mario," and many collaboration products are available again this time.

Collaboration Products Featuring "Super Mario" Characters Are Here!

Super Mario -Fruit Summer Sorbet-

Nintendo Topics

A collaboration flavor featuring colors inspired by Mario is here.
It's a combination of red apple sorbet, blue grape sorbet, and yellow fizzy popping candy.
In addition to its fun and vibrant appearance, it also focuses on a balance of sweetness and tartness, making it a perfect flavor for the hot summer.

Super Mario Double Cup

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Limited edition Super Mario double cups.
Two types are available, so you can enjoy your favorite flavors in your preferred design.

Sundae

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Two types are available: a single sundae in a Question Block cup and a double sundae with a Yoshi rubber cup marker.
After you finish your ice cream, the Question Block can be used as a pen holder or small accessory case, and the rubber cup marker can be used as a marker for tumblers or personal bottles.

Luigi Chilled Crush Soda

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A drink where you can choose your favorite ice cream and enjoy it with soda containing muscat and apple syrup.
It's topped with nata de coco and comes with a Boo pick.

Toad's At-Home Ice Cream Set

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An ice cream set with a box designed with Toad's house and illustrations of Mario and friends, allowing you to take home 8 scoops of your favorite ice cream in specially designed cups.
It also comes with a cool towel designed with Toads.

Super Mario Variety Box

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Four types of limited edition Super Mario variety boxes are available: 4, 6, 8, and 12 pieces.
Different characters are designed for each number of pieces.

Yoshi's Colorful 31 Deco Cake

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An ice cream cake where you choose 6 scoops of your favorite ice cream and can freely decorate it with the included attachments.
You can create an adorable Yoshi deco cake enjoying time in the forest.

Super Mario Palette 6

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The popular Super Mario ice cream cake from last time now welcomes Bowser and Boo.
It's divided into 6 pieces, allowing you to enjoy 6 different flavors.

Get Original Collaboration Stickers with "GPS Check-in"!

Nintendo Topics

During the campaign period, if you purchase "Super Mario" collaboration products at Baskin Robbins stores and perform a GPS check-in with the smartphone app "My Nintendo," you will receive one original collaboration sticker per day.
For more details on the campaign, please see Nintendo Topics and Baskin Robbins Japan's official website.

[トピックス]「エンジョイ！SUPER ICE CREAM SUMMER！」スーパーマリオ×サーティワン コラボキャンペーンが7月1日より実施決定。https://t.co/zIv0Nebbuahttps://t.co/zIv0Nebbua

— 任天堂株式会社 (@Nintendo) June 27, 2025