Rakuten Content Central, which handles IP development and content production for Rakuten, has co-produced an original ninja-themed character, "NINNIN," with Toei.
"NINNIN" is planned to be utilized in various businesses through NFTs, video content, and app development.
First Project: "NINNIN WARIFU"

NFTs named "NINNIN WARIFU" will go on sale starting on October 31, 2024.

This is a collaborative product with period drama costumes created by artisans at Toei Kyoto Studio, based on designs by Japanese painter Tadaoto Kainosho.
It will be sold and distributed on Rakuten's official website, "OpenSea," "Magic Eden," and other platforms.
For more details, please visit the "NINNIN WARIFU" special site!
Content Development
In addition to streaming short anime on the official YouTube channel, short videos will also be featured on TikTok.
In 2025, they are also scheduled to serve as the PR characters for Toei Kyoto Studio Park.
Furthermore, there are plans for video works and mini-app development.
Check out the "NINNIN" videos on YouTube and TikTok!
List of "NINNIN" Characters
"NINNIN" are ninjas who came to modern Earth from a parallel world called "SHINOBI." Based out of Toei Kyoto Studio Park, they are fascinated by Earth's culture while they defeat demons.

SHUNIN: Serious and passionate about period dramas

KOGANENIN: Fashion-savvy and highly aesthetic

TOKIWANIN: A nature lover who is very interested in Earth's plants and animals

SORANIN: Muscular and confident

FUJININ: Passionate and crazy about Latin dance

KOHAKUNIN: A young man who loves romance and adventure

MOMONIN: A martial artist aiming to be a fighting champion

NYAN & MEOW: A commander who has taken on the form of a cat
?忍者絵巻 ~ NINNINとは?
変幻自在の忍者エンターテインメント。 #NINNIN は、NINNIN_PROJECTが手掛ける忍者IP。伝統と革新を融合させたユーザー参加型プロジェクトです。
キャラクターNFT、動画、ミニアプリなど、これから色々なコンテンツを展開していきます。
?忍者絵巻の続きをチェック⏬️ pic.twitter.com/oUQIz1ndBI
— NINNIN (@Project_NINNIN) October 30, 2024
For more details, visit the "NINNIN" official website or official X (@Project_NINNIN)!