The Coca-Cola System has announced that its energy drink brand Real Gold will hold a collaboration campaign with the fighting game series Street Fighter starting Monday, April 13, 2026.
Items featuring collaboration designs and PayPay points will be awarded via lottery.
(Note: This article is based on information released in Japan.)
Real Gold Starts Street Fighter Collaboration Campaign! From April 13
【⚡NEWS⚡】
リアルゴールド×ストリートファイター
のコラボが決定!4/13より、キャンペーンがスタート!
お楽しみに…❤️🔥 pic.twitter.com/XpOlKfYOiv— リアルゴールド (@RealGoldJP) April 10, 2026
Since its launch in 1981, Real Gold has continued to support working people for many years as an energy drink formulated with royal jelly extract, ginseng, and vitamins.
There are likely many gamers who drink it in various daily situations, such as for a change of pace between work or exercise.
From Real Gold, which holds the brand message “The one who doesn't overdo it is the strongest.”, a collaboration project with the landmark fighting game series Street Fighter—which has exceeded 58 million units in total sales worldwide (as of the end of December 2025)—will be held from Monday, April 13 to Sunday, December 27, 2026.
A Total of Approximately 300,000 People Will Win Street Fighter Limited Collaboration Items and PayPay Points!




Approximately 300,000 people in total have a chance to win souvenir jackets, tumblers, QUO cards, and more featuring Street Fighter collaboration designs.
How to Participate
The steps to participate are as follows:
- 1. Purchase eligible products and scan the 2D code on the package with a smartphone
- 2. After logging in via LINE or X, 1 point will be granted per product
- 3. Apply on the spot for each course: 1 point, 3 points, or 20 points
Furthermore, for the 3-point and 20-point entries to win Street Fighter design items, you must apply during the period from Monday, April 13 to Sunday, October 4, 2026.
Also, point acquisition is limited to once per day and 1 point per product purchased.
You can apply as many times as you like during the period.
Regarding the number of times you can win each prize, for the 1-point course, it is up to 10 times per person; for the 3-point and 20-point courses, it is one win per person.
Why not take this opportunity to try the Real Gold series?
Please check the Coca-Cola Official Campaign Site scheduled to be released on Monday, April 13 for details of this campaign.
| Campaign Overview | |
|---|---|
| Period | Monday, April 13 to Sunday, December 27, 2026 |
| Eligible Products | Real Gold, Real Gold Vitamin Royal Power, and Real Gold RG products with a 2D code |
| Prizes | 1-Point Course: PayPay Points 100pt (300,000 winners) 3-Point Course: Collaborative QUO Card 3,000 Yen Value (250 winners) Gold Tumbler (Set of 2) (500 winners) 20-Point Course: Collaborative Souvenir Jacket, Wireless Headphones JBL LIVE 770NC (50 winners each) |