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REJECT Completes Series B Funding Round of 1.07 Billion Yen! Full-Scale Entry into the Middle Eastern Esports Market Begins

REJECT Completes Series B Funding Round of 1.07 Billion Yen! Full-Scale Entry into the Middle Eastern Esports Market Begins
News

REJECT, Inc. announced that it has completed a total of 1.07 billion yen in fundraising.
Additionally, an offline company information session, "REJECT RECRUITING MEET UP," will be held at REJECT TOKYO OFFICE from 6:00 PM on Thursday, November 28, 2024.

Funding Completed, Advancing into the Middle East Market!

REJECT completes total of 1.07 billion yen in fundraisingPR TIMES

REJECT has been making aggressive investments to evolve to the next stage, aiming to realize its vision of "EMPOWER GAMING LIFE."
In this funding round, the company secured 1.07 billion yen in total, with participation from prominent domestic and international investors, including:

  • Gyrfalcon Holding LLC: Abu Dhabi, United Arab Emirates
  • DBJ Capital Co., Ltd.: Japan
  • Mitsubishi UFJ Capital: Japan
  • Orix Capital Corporation: Japan
  • Itochu Corporation: Japan
  • KIDS Holdings Co., Ltd.: Japan

REJECT, having completed its funding, will now focus on areas such as:

  • Acquiring world-class esports athletes
  • Strengthening and developing world-class training facilities for athletes
  • Developing innovative gaming devices
  • Strengthening recruitment of business professionals with diverse backgrounds, including global talent

... and aims to establish leadership in the esports industry.

Sultan AlDarmaki and Shoya KoyamaPR TIMES

Furthermore, taking advantage of the rapidly growing market opportunities in the Middle East, driven by Saudi Arabia's "Vision 2030," REJECT announced the establishment of a new base in the Etihad Tower in Abu Dhabi, United Arab Emirates, and the commencement of a full-scale entry into the Middle Eastern esports market.
We are very excited about REJECT's future growth and its performance in the esports industry!

Investor Comments

Sultan AlDarmaki, Gyrfalcon Holding LLC

Gyrfalcon Holding LLC Sultan AlDarmakiPR TIMES

At Gyrfalcon, our vision is to serve as a bridge, connecting Abu Dhabi, the capital of the UAE, and Japan, along with the broader Asian region, across the dynamic fields of media and entertainment.
The esports industry, which has rapidly become a global phenomenon is rich with opportunities for both business growth and meaningful cross-cultural exchanges.
We firmly believe that esports is not just about competition; it’s about building a community that fosters innovation, excellence, and international collaboration.
Our partnership with REJECT stems from a shared commitment to these values.
Through our multiple engagements with their team, we recognized a powerful alignment in our core missions and a mutual dedication to creating an environment that supports creativity, professionalism, and competitive integrity.
By combining our strengths, we are excited to elevate REJECT’s potential on the global stage and contribute to a new era of esports that mirrors the excellence seen in the world’s leading sports organizations.
Together, we aim to make Reject a global benchmark in the esports industry.

PR TIMES

Masahiko Niimi, President and Representative Director, DBJ Capital Co., Ltd.

Masahiko Niimi, President and Representative Director, DBJ Capital Co., Ltd.PR TIMES

At DBJ Capital, we are thrilled to participate in REJECT’s Series B round, drawn to their pioneering role within the esports industry and the ir bold initiatives spanning diverse sectors such as Vtubers and gaming gear.
We hold great confidence in their vision to elevate Japanese content on the global stage.
With their expansion into the Middle East gaining momentum, we look forward ro REJECT’s continued ascent as a world-class esports team, setting new standards and generating significant value.
As part of the Development Bank of Japan (DBJ) Group, we are steadfast in our commitment to support and amplify their aspirations.

PR TIMES

Takuro Kojima, President and Representative Director, Mitsubishi UFJ Capital Co., Ltd.

Takuro Kojima, President and Representative Director, Mitsubishi UFJ Capital Co., Ltd.PR TIMES

I am very excited to be collaborating with REJECT. which has achieved remarkable success at the field of esports in global not limited to Japan. REJECT’s commitment to continuing challenges at the center of world stage echoes with many aspects of MUFG’s own value. I strongly believe REJECT will further expand its playing fields and strive to become the world’s top esports team, with that MUFG would like to support REJECT by leveraging the group’s strength and network. Anticipating the further growth af the sSports market and the global enthusiasm, we will continue pursuing “Growth and Challenges” together with REJECT.

PR TIMES

Nobuki Watanabe, President and Representative Director, Orix Capital Corporation

Nobuki Watanabe, President and Representative Director, Orix Capital CorporationPR TIMES

We have decided to invest in REJECT because we are impressed by their remarkable achievements in the esports industry, their talent development capabilities, and their strength in brand building.
Following the COVID-19 pandemic, the esports market has shown rapid growth, and we expect this momentum to continue. We believe REJECT is driving force behind the growth of this market and look forward to seeing them demonstrate leadership not only within Japan but also on the global esports stage.
We are committed to fully supporting REJECT’s growth and working together on new challenges in the future.

PR TIMES

Masato Horiuchi, Head of Information & Communications Division, Information & Financial Company, Itochu Corporation

Masato Horiuchi, Head of Information & Communications Division, Information & Financial Company, Itochu CorporationPR TIMES

ITOCHU Corporation, as a general trading company, is promoting investment and business development in various fields both domestically and internationally.
In particular, we have been paying close attention to teh rapidly growing eSports market, especially in the U.S., China, and the Middle East, where teh global market size is expected to grow at a remarkable CAGR of 30%.
REJECT Inc. has gained high recognition as a team with talent and popularity, boasting the highest cumulative prize earnings in Japan.
Additionally, it is a company with a strategy for leveraging eSports-originated IP and brand strength, with an eye toward oversea expansion, leading us to see significant growth potential and ultimately decide on this investment.
We are looking forward to collaborating with REJECT Inc., in conjunction with ITOCHU’s overseas offices and group companies, advancing initiatives toward creating new value.

PR TIMES

Masaru Ido, Founder and Vice President, KIDS HOLDINGS Co., Ltd.

Masaru Ido, Founder and Vice President, KIDS HOLDINGS Co., Ltd.PR TIMES

HOW WE MEET REJECT
We decided to participate teh investment in REJECT as we believe that there would be high business synergy between REJECT and our network in the Middle East and MENA area, where our KIDSCHOLDINGS Group specialize in developing its restaurant and wagyu beef export business. And with the backing of our partner in Abu Dhabi, GyrFalcon and investors including JAFCO, which supported our start-up, we are so happy to be involved in supporting REJECT’s business expansion into the Middle East and MENA area.
Saudi Arabia is the world’s largest esports-promoting country, hosting Vision 2030 (Olympic Esports Games) and investing in Qiddiya City, and it is expected that the gaming market in the MENA area will expand to nearly $10 billion in three years.
The last Esports World Cup held in Saudi Arabia attracted 2 million people with the total proze pool of $90 million *in this tournament, REJECT came in second in the world with PUBG Mobile.
I have worked in the Middle East and MENA region for over 10 years and have been communicating with majow royal families, government officials, and business operators in each country, so I am confident with the future market expansion in the Middle East and MENA region.
The Middle East adn MENA region are fascinating place with its population od 580 million, so I would like to approach this huge market and cooperate to maximize the PR for the Japansese brand REJECT.

PR TIMES

Comment from Representative Director Shoya Koyama

Representative DirectorPR TIMES

It is a great honor to receive support from prominent investors both domestically and internationally.
Through this fundraising, we will challenge the world and provide new value to players and fans.
REJECT will continue to take on new challenges in the global market, including expanding the base for those who aspire to become professionals, supporting the growth of players and game streamers as a production company, and developing gaming facilities and innovative gaming gear products that front-line players demand.

(Translated from Japanese)
PR TIMES

REJECT RECRUITING MEET UP to be Held!

REJECT RECRUITING MEET UPPR TIMES

The "REJECT RECRUITING MEET UP" will be held at REJECT TOKYO OFFICE from 6:00 PM on Thursday, November 28, 2024.
"REJECT RECRUITING MEET UP" is an offline company information session, and in this session, Representative Director Shoya Koyama and the heads of each department will speak about REJECT's present and future.
Those who wish to participate should complete their application on the participation application page.

Please check the participation application page for details on the information session.


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