REJECT Completes ¥1.07 Billion Series B Round of Financing! REJECT begins full-scale entry into the Middle East e-sports market

REJECT Corporation announced today that it has completed fundraising totaling 1.07 billion yen. An offline company information session, " REJECT RECRUITING MEET UP," will be held at REJECT TOKYO OFFICE on Thursday, November 28, 2024 at 18:00.

Financing has been completed and the company has entered the Middle East market!

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REJECT has been investing aggressively to evolve to the next stage, aiming to realize its vision of " EMPOWER GAMING LIFE ". With this latest round of funding, REJECT has...

• Abu Dhabi, United Arab Emirates: Gyrfalcon Holding LLC
• Japan: DBJ Capital Co.
• Japan: Mitsubishi UFJ Capital Co.
• Japan: ORIX Capital Corporation
• Japan: ITOCHU Corporation
• Japan: KIDS HOLDINGS Co.

and other prominent investors from Japan and abroad participated in the project, raising a total of 1.07 billion yen.

Having completed the fundraising, REJECT will now...

• Acquisition of world-class esports athletes
• Strengthen and improve training facilities for world-class athletes
• Develop innovative gaming devices
• Strengthen recruitment of business people with diverse backgrounds, including global talent

The company aims to establish a leadership position in the e-sports industry by focusing on the following areas

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In addition, REJECT has announced that it will establish a new base in Etihad Tower in Abu Dhabi, UAE, and begin full-scale entry into the Middle East e-sports market, seizing the market opportunity in the Middle East region, which is expected to grow rapidly against the backdrop of Saudi Arabia's " Vision 2030 ". We are very much looking forward to REJECT's future growth and success in the e-sports industry!

Investor Comments

Mr. Sultan AlDarmaki, Gyrfalcon Holding LLC

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Gyrfalcon's vision is to be a bridge between Abu Dhabi, the capital of the United Arab Emirates, and Japan and the wider Asian region in the dynamic field of media and entertainment. We believe that e-sports, which has become a global movement at a rapid pace, is not just a competition, but a way to create business growth and cross-cultural exchange. It will do so by building a community that fosters innovation, excellence, and international cooperation. Our partnership with REJECT was born out of a shared commitment to these ideas. Through our work with REJECT, we have recognized a strong alignment in realizing our mission and a mutual dedication to creating an environment that supports creativity, professionalism, and competitive integrity. We are excited to contribute to the new era of eSports by combining our mutual strengths to enhance REJECT's potential on the world stage and mirror the excellence seen in other world-class sports teams that have preceded us. Together, we will join forces to make REJECT the global standard in the eSports industry.

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Masahiko Niimi, Representative Director, DBJ Capital K.K.

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DBJ Capital participated in the Series B round because it deeply empathizes with REJECT's leadership in the e-sports industry and the challenges it faces in a wide range of fields, such as Vtubers and gaming gear. We have high expectations for REJECT's vision of "bringing content from Japan to the world. In particular, the Development Bank of Japan (DBJ) Group is committed to supporting REJECT as it accelerates its expansion into the Middle East and further solidifies its position as a world-class e-sports team and creates new value for the region.

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Takuro Kojima, President and Representative Director, Mitsubishi UFJ Capital Co.

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We are very much looking forward to working with REJECT, a company that has achieved great results in e-sports not only in Japan but also in the world. REJECT's attitude of continuing to take on challenges on the world stage has many similarities with MUFG. I strongly believe that REJECT will further expand its stage and become the world's number one e-sports team, and I would like to support them by utilizing the power of MUFG. We look forward to the future expansion of the e-sports market and further worldwide excitement, and together with REJECT, we will continue our "growth and challenge.

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Nobuki Watanabe, President and Representative Director, ORIX Capital Corporation

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We are attracted to REJECT's excellent track record in the e-sports industry, its ability to train players, and its brand-building capabilities, which is why we have decided to invest in the company. After the Corona disaster, the e-sports market is rapidly growing and is expected to continue to do so in the future. REJECT is a driving force behind the growth of this market and we look forward to its leadership not only in Japan, but in the global e-sports market as well. We will continue to support REJECT's growth to the best of our ability, and together we will tackle new challenges.

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Mr. Masato Horiuchi, General Manager, Information & Telecommunications Division, Information & Finance Company, ITOCHU Corporation

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As a general trading company, ITOCHU Corporation is promoting investment and business development in a variety of fields both domestically and internationally. ITOCHU has been paying attention to the global e-sports market, which is growing rapidly, especially in the United States, China, and the Middle East, and is expected to grow at a remarkable CAGR of 30%. REJECT boasts the largest cumulative prize money in Japan and is highly regarded as a team that combines ability and popularity. In addition, REJECT is a company with a strategy of leveraging its IP and brand power from e-sports to further expand its business overseas. We are very much looking forward to working together with ITOCHU's overseas offices and group companies to create new value through collaboration with REJECT.

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Masaru Ido, Founder and Executive Vice President, KIDS HOLDINGS Inc.

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We decided to invest in REJECT because we believe that REJECT's business synergy with our network in the Middle East and MENA area, where the KIDS HOLDINGS Group is developing its restaurant and Wagyu beef export business, is very high. We look forward to supporting REJECT's expansion into the Middle East and MENA region with the backing of our Abu Dhabi partner GyrFalcon and our investors, including JAFCO, who have supported our founding. Saudi Arabia is the world's largest promoter of e-sports, with investments such as Vision 2030 (Olympic Esports Games) in Qidya City, and the MENA gaming market is expected to grow to nearly 1 trillion yen in three years' time. The last eSports World Cup in Saudi Arabia was reported to have attracted 2 million visitors with a total prize fund of 9 billion yen. REJECT was ranked 2nd in the world for PUBG Mobile in this tournament. I have been working in the Middle East and MENA region for more than 10 years, and I have had communication with major royal families, government officials, and businesses in each country, so I am confident about the future market expansion in the Middle East and MENA region. I would like to cooperate with REJECT to promote the Japan brand to the maximum extent possible by firmly approaching this huge market of 580 million people in the Middle East and MENA region.

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Comment from Mr. Shoya Kouyama, Representative Director

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We are very honored to have the support of prominent investors from Japan and abroad. Through this funding, we will challenge the world and provide new value to players and fans alike. REJECT will continue to take on new challenges in a wide range of global markets, such as expanding the base of aspiring professionals, supporting the growth of players and game distributors as a production company, and developing gaming facilities and innovative gaming gear products that are demanded by players on the front lines of the game. The company will continue to develop new challenges in a wide range of global markets.

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REJECT RECRUITING MEET UP was held!

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REJECT RECRUITING ME ET UP " will be held at REJECT TOKYO OFFICE on Thursday, November 28, 2024 from 18:00. The "REJECT RECRUITING MEET UP" is an offline company information session, at which the CEO, Mr. Shoya Kouyama, and the managers of each department will take the stage to talk about the present and future of REJECT. Those who wish to attend are requested to complete an application on the application page.

For more information about the briefing, please check the registration page.