Shiseido, a cosmetics manufacturer that boasts the largest market share in Japan, established Shiseido Creative Corporation in January 2022 as a wholly owned subsidiary to further strengthen its functions specializing in creativity.
About Shiseido Creative Co.
Shiseido Creative Co., Ltd. is a company that was started as a new separate company from the creative division of Shiseido's headquarters, which has its roots in the Shiseido Design Department established in 1916.
In order to respond to the current situation where digital advertising communication is becoming more diversified and complex, in addition to the recent changes in consumers' behavior and purchasing behavior against the backdrop of digitalization, the company aims to strengthen "experience design"" which starts from product design, which is one of Shiseido's creative strengths, and connects it to communication. The new company aims to strengthen "experience design"," which starts from product design, a creative strength, and connects it to communication.
The new company will create an environment in which creators can concentrate on their creative activities, and will offer various options such as an evaluation system that is not dependent on age or length of service, and the elimination of restrictions on working hours and location.
The new company will also support diversity in working styles, promote further collaboration with outside creators, and strengthen the recruitment of diverse talents from around the world to create a system that will strongly support the brand.
About the symbol mark
The symbol mark is designed to represent the image of a sail that is stretched out in the wind of a new era, and is meant to represent the beginning of a voyage into the sea of "global creativity" with a sail that is designed to move forward in both favorable and unfavorable winds.
Comment from Naomi Yamamoto, President and Representative Director of Shiseido Creative Co.
As a creative company specializing in beauty, we believe in the power of beauty and creativity to bring "kando" to the world. We believe in "connecting brands with customers around the world, creating experiences to enjoy beauty, and enriching people's hearts" and will take on new creative challenges that will overturn conventional concepts.
Shiseido has a deep connection with games
Shiseido's creative division, Shiseido's global prestige brand "SHISEIDO," will launch a special movie production project "Atsumare Animal Crossing" in July 2020. Special Movie Project "Camellia" with Nintendo.
In July 2021, Shiseido's first flagship store, "SHISEIDO GLOBAL FLAGSHIP STORE" in Ginza, Tokyo, launched the new "Ultimune" game content until October 31, 2021.
We cannot take our eyes off "Shiseido Creative Co.
Outline of Shiseido Creative Co.
| Company name | Shiseido Creative Co. |
|---|---|
| Location | 1-6-2 Higashi-Shinbashi, Minato-ku, Tokyo |
| Representative | Naomi Yamamoto |
| Description of Business | Total branding communication from product design development to experience design |
| Capital | 100 million yen |
| Date of Establishment | January 2022 |
| Investment Status | Investment status: 100% owned by ShiseidoNumber of employees: 93 (as of January 1, 2022) |
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