Sony Marketing Inc. opened "ZONE: 0," a space to experience devices from the gaming brand "INZONE," at Sony Store Ginza, a Sony-managed store, on Wednesday, August 20, 2025.
In addition to trying out devices at the facility, uniforms of popular esports teams are also on display.
"ZONE: 0," a Place to Experience INZONE Devices, Is Now Open at Sony Store Ginza

A new experiential space for gamers, "ZONE: 0," has opened at Sony Store Ginza!
"ZONE: 0" has nine stations where you can try out INZONE monitors and headsets from Sony's gaming brand, along with high-performance gaming PCs and gaming chairs.
You can also watch matches on the large BRAVIA monitor on the corner wall.
The gaming PCs are made by "GALLERI," and the gaming chairs are made by "Secretlab."
You can take your time to experience INZONE devices in a full-fledged gaming environment.
Also, uniforms of popular esports teams that have sponsorship agreements with INZONE are on display.
It's also been announced that "ZONE: 0" will hold future events in collaboration with the gaming community.
"Sony Store Cup" to Be Held Sequentially at Five Sony Stores Nationwide in Japan!

It was announced that the "Street Fighter 6 Sony Store Cup," which started at Sony Store Ginza in May 2025, will be held sequentially at five Sony stores nationwide in Japan.
The "Sony Store Cup" is an event where you can not only enjoy matches but also receive advice directly from top players.
It's scheduled to be held at Sony Store Nagoya on Saturday, August 30, 2025, and at Sony Store Fukuoka Tenjin on Saturday, September 20, 2025.
For more details, please visit the official Sony website.
| Store Overview | |
|---|---|
| Store Name | Sony Store Ginza |
| Location | GINZA PLACE, 4-6F, 5-8-1 Ginza, Chuo-ku, Tokyo 104-0061 |
| Access | Right by Tokyo Metro Ginza Station Exits A3 and A5 |
| Business Hours | 11:00 AM - 7:00 PM |