Taito Corporation announced the results of a survey on "Sports and Esports" targeting Gen Z.
It was revealed that approximately one in four core gamers play esports "almost every day."
Taito Conducts Survey on "Sports and Esports" Targeting Gen Z
Taito Corporation announced the results of a survey regarding "Sports and Esports (Games)" targeting Gen Z (ages 15 to 28).
The purpose of this survey was to “clarify the frequency of use, how they enjoy, and the attitudes of Gen Z towards ‘exercise/sports’ (hereinafter, sports) and ‘games/esports’ (hereinafter, esports),” and it was conducted in conjunction with the opening of the new sports entertainment facility, "BOOTVERSE."
More than half of the respondents reported engaging in sports and esports at a frequency of "once a month or more," and it was revealed that approximately one in four core gamers play esports "almost every day."
Also, the results showed a difference in that esports is mainly enjoyed alone, while sports are enjoyed with multiple people.
Approximately One In Four Gen Z Are "Core Gamers" Who Play Games "Almost Every Day!"
PR TIMESWhen men and women of Gen Z aged 15 to 28 were asked how often they play esports and sports, the result was that both were "once a month or more" for over half of the respondents.
However, it seems more people play sports than esports.
The survey found that approximately one in four core gamers play esports "almost every day."
Sports Fans vs. Esports Fans
PR TIMESOverall, those who answered that they like sports (39.5%) outnumbered those who answered that they like esports (33.6%).
On the other hand, the trend was divided by gender, with more men preferring esports (37.9%) and more women preferring sports (45.9%).
How Many People Enjoy "Esports" With?
PR TIMESWhen playing esports, enjoying alone (41.8%) was the most common answer.
Being able to enjoy it online with players around the world is a strength of esports.
However, there is also a tendency for teenagers to want to enjoy it with friends or in groups.
How Many People Enjoy "Sports" With?
PR TIMESFor sports, enjoying with multiple friends or in a group (2 to 4 or more people) (41.5%) was higher than enjoying alone (28.5%), a result different from esports.
Unlike esports, which can be enjoyed alone online, sports still often require people to gather and play together.
More Than Half of Gen Z Respondents Feel They Lack Exercise
PR TIMESWhen asked, "Do you feel a lack of exercise recently?", more than half of the respondents answered that they "feel a lack of exercise."
It was also found that women (66.3%) feel a lack of exercise more than men (46.4%).
The Most Common Reason for Not Doing "Exercise/Sports" is "It's Too Much Trouble or Painful to Exercise"
PR TIMESWhen respondents who "feel a lack of exercise" were asked why they do not participate in sports, the following answers were obtained: "It's too much trouble or painful to exercise" (45.0%), "I don't have time" (41.4%), and "There is no place or facility to exercise" (32.0%).
Although the number of gyms and training facilities/services that people can easily visit has increased recently, the hurdle to exercise still seems high.
Teens Emphasize the “Entertaining Nature of Fun Exercise,” 20s Emphasize “Being Simple and Easy to Start”
PR TIMESWhen playing sports for fun or leisure, many people prioritize "Being simple and easy to start" (41.2%).
Furthermore, the trend revealed that teenagers seek entertainment value, while people in their 20s seek a low barrier to entry.
When you start working, your free time drastically decreases, and you might hesitate to exercise after work...
| Survey Overview | |
|---|---|
| Survey Name | Survey on Gen Z's "Sports and Esports (Games)" |
| Survey Period | May 16 – May 17, 2024 |
| Target Respondents | Males and females aged 15-28 |
| Number of Respondents | 301 |
| Survey Method | Used an external research company's questionnaire monitor |
New Sports Entertainment Facility "BOOTVERSE" Opens in Ebina City, Kanagawa Prefecture!
PR TIMESThe new sports entertainment facility "BOOTVERSE" will open in ViNAWALK in Ebina City, Kanagawa Prefecture, on Friday, July 12, 2024!
"BOOTVERSE" is a sports entertainment facility themed around experiences that can be enjoyed with friends (groups), almost like a party.
You can enjoy 15 variations in total of party sports, including "Space Invaders Strike," which is baseball-themed; "Sonic Blast Survival," which is boxing-themed; and "Ninja Warriors Extreme Stage," which is parkour-themed.
You can also experience Taito's original sports content and international content being introduced to Japan for the first time. You are guaranteed to feel excited in this world that fuses real life and digital technology!
Please check the BOOTVERSE official website for details!
| Facility Overview | |
|---|---|
| Facility Name | BOOTVERSE |
| Opening Date | Friday, July 12, 2024 |
| Business Hours | 10:00 AM to 10:00 PM |
タイトーの名作ゲームを
リアルアクティビティとしてリブートした『BOOTVERSE（ブートバース）』
2024年7月12日(金)に
海老名の「ViNAWALK（ビナウォーク」内に
オープンいたします✨詳しくはコチラ
▶https://t.co/ZbgHNYxvBa#BOOTVERSE #ブートバース pic.twitter.com/sbRe8nVbTP— タイトー公式 (@TAITO) June 5, 2024
