Imuraya Co., Ltd. has announced that the new seasonal Yawa-mochi Ice Cream: Kurizukushi, which lets you enjoy the flavors of autumn, will be released on Monday, September 16, 2024!
New Yawa-mochi Ice Cream: Kurizukushi Released!
PR TIMESImuraya's Yawa-mochi Ice Cream series was first released in 2012 with the concept of "Enjoying Japanese sweets from a cafe at home." The series, which has received high praise, was revamped in March 2024 to further pursue deliciousness.
Our expectations are high for this fall's limited-time release!
1. Chestnut Paste and Diced Chestnuts for Added Texture
The chestnut paste on top contains a sweet and savory chestnut purée made from roasted chestnuts, allowing you to enjoy a fluffy texture as if you're eating a chestnut itself.
The ice cream also contains a diced candied chestnut paste, which adds a textural accent and a touch of chestnut flavor!
2. The Mochi Is Soft and Chewy Even When Frozen
There are a generous five mochi pieces, which have a chestnut-like appearance and a gentle, nutty flavor!
Because the mochi uses both rice flour and glutinous rice flour, you can enjoy a chewy, soft texture and a smooth feel as it goes down.
3. The Chestnut Ice Cream Has a Refined and Gentle Flavor
The chestnut ice cream has a refined, gentle, and refreshing sweetness that still retains a hint of chestnut flavor while bringing out the taste of the other parts.
A Set of Assorted Yawa-mochi Ice Cream for 100 Lucky Winners!
PR TIMESOctober 10 is Yawa-mochi Ice Cream Day, and a campaign called "October 10 is Yawa-mochi Ice Cream Day: 47 Prefectures Yawaraka Mochi Love Survey" where 100 people will be selected by lottery to win a set of assorted Yawa-mochi Ice Cream began on Monday, September 2, 2024!
To enter the campaign, which runs until Monday, September 30, 2024, at 11:59 PM, simply follow the official Imuraya X account (@IMURAYA_DM), select the Yawa-mochi Ice Cream appeal you feel is best from the four hashtagged buttons in the campaign's announcement post below, and then post the automatically generated text with your own "#[Your Prefecture]" hashtag.
For more information, please check the "October 10 is Yawa-mochi Ice Cream Day: 47 Prefectures Yawaraka Mochi Love Survey" application rules.
The new limited-time "Yawa-mochi Ice Cream: Kurizukushi" is scheduled to be released sequentially at supermarkets, convenience stores, and the Imuraya web shop nationwide starting on Monday, September 16, 2024.
＼10月10日はやわもちアイスの日／#47都道府県やわもち愛調査！
① @IMURAYA_DM をフォロー
②あなたが思うやわもちアイスの魅力を選択
③#47都道府県やわもち愛調査
#(あなたの住んでいる都道府県)
をつけて投稿➡抽選で100名様にやわもちアイス詰め合わせをプレゼント！🎁
— 井村屋（株）公式 (@IMURAYA_DM) September 2, 2024
